Connexi Monthly Deals Update

iSPORTCONNECT’s Monthly Deals Update – March 2021: TeamViewer Make A Splash

April 14, 2021

Rory Stewart-Richardson, Founder & CEO of Connexi, casts his eyes on three of the biggest deals in the sporting world during the month of March.

Manchester United sign new shirt sponsorship deal with TeamViewer

A new age partnership with a business that must have been one of the few to strive through COVID, and they have subsequently followed this up with a recent deal with Mercedes.

It is interesting to see more and more brands looking to create case studies through sponsorship partnerships, and what better way than to create a partnership with two leading assets on a global scale – Mercedes / Lewis Hamilton and Manchester United. 

As Manchester United look to take their global following on a digital transformation journey, what better way than to partner with one of fastest growing software companies.

Six Nations Rugby agrees long-term strategic deal with CVC

A great move for the future of Rugby, and a natural next step for CVC, who have already invested in Premiership Rugby and the Pro 14. CVC are looking to broaden and increase Rugby Union’s global popularity, enabling the game to stay relevant in a fast-changing, increasingly competitive sporting world via wider use of technology and more personalised content.

This new approach may see the Men’s, Women’s and U20’s go behind a paywall, however the positives for the 6 Nations, with CVC’s investment, is it will enable the game, both men’s and women’s, to build a more secure and prosperous future, post COVID-19. 

UFC signs $350m betting deal with DraftKings

A first for the world of MMA, partnering with a sportsbook and DFS provider. For UFC, this partnership will allow Draftkings, to create bespoke odds, free-to-play games, in game promotions, etc to UFC fans, whilst also ensuring non-stop action 365 days a year, as UFC does not have an off season. 

For Draftkings, they have seen a rise in popularity for combat sports, across their sports book and DFS, so this seems a punt, but a logical one based on the increased interest. Exciting times ahead. 

Here are some of the other notable deals from March:

Sports Flick + UEFA

ELEVEN Portugal + WTA

Borussia Dortmund + Bet MGM

World Surf League + Rip Curl


PGA Tour + AWS

DraftKings + DISH

PGA Tour + Maestro Dobel Tequila

World Sailing + MUSTO

Pittsburgh Pirates + PNC Bank

B&I Lions + Royal London

MLS + Deltatre

Extreme E + Mindprober

EFL + Cazoo

Super Rugby + World Rugby

IPC + egoli

NBA + Mondelez Intl


WC Air Race + Aurora Media

Six Nations + CVC

Leeds + Skrill

Therabody + AC Milan

DHL + F1

MotoGP + Spark Sport

Flosports + Infront

Valorant + LDN UTD

Comcast + LA2028

British Gymnastics + Pulseroll

Lebron James + Pepsi

UFC + Love Hemp

Bayern Munich + Tipico


SailGP + KuenheNagel

Sportradar + Synergy Sports

McLaren + Bitci

UEFA + Just Eat

Sportradar + CBA

Subway + Guild Esports

F1 + Drive Coffee

Caesars + Superdome

FTX + Miami Heat

Castore + Patrick Reed


Eleven + Team Whistle

New York Yankees + Hyperice

AC Milan + BMW

Zenith + Extreme E

Redbird Capital + FSG

ICC + Himalaya Men

England Cricket + Lifebuoy

Connexi Monthly Deals Update