How The Belgian Pro League Connected Fans At Home With Esports
Amidst the ongoing pandemic with no live sports taking place, Belgian Pro League and Belgian pay-television and telecommunications company Proximus managed the heroic task to connect fans, players and clubs by using StriveCloud’s scalable technology.
The gap created by live event cancellations opened the door to the virtual world. As more and more people stay indoors, esports and video games are being played at record levels. This is an opportunity for clubs and leagues to re-connect with their fans digitally by organising esports competitions.
These types of events are an easy way to introduce fans of traditional sports to esports, which may be the only competitive events not cancelled in the coming months.
The Belgian Pro League and Proximus decided to partner up and organise FIFA 20 esports competition for their fans to make up for the lack of live league matches.
The Proximus Pro League e-Cup invites fans to register to represent their favourite Pro League team in online friendlies across the course of the week in EA Sports’ FIFA 20 game.
With StriveCloud, this happened in 4 steps over 1 week.
Amidst the ongoing pandemic with no live sports taking place, Belgian Pro League and Belgian pay-television and telecommunications company Proximus managed the heroic task to connect fans, players and clubs by using StriveCloud’s scalable technology.
