With the insights provided by Hookit about the athletes and ambassadors they were benchmarking, the TaylorMade Marketing team was able to:

Prove their sponsored athletes were driving the desired AAV $ value for the brand

Understand the best time to leverage its athletes and their content was immediately prior to and during a major tournament as this drove 80% of the annual value for the brand

Identify up and coming athletes and influencers based on social media effectiveness Empowered by data, the TaylorMade team is able to make smarter sponsorship decisions.