Wimbledon, England Women’s National Football team saw the biggest increase year-on-year
December 21, 2023
This month’s Brand Health Index, powered by YouGov does a summary of the big UK events and brand health this year.
Wimbledon takes the top spot with the England Women’s National Football team seeing the biggest increase year-on-year.
This year Wimbledon attracted 1.43 million new followers across social media, a 34 per cent increase from 2022, bringing the total social media following to 17.5m.
1.9 billion impressions across Wimbledon’s social media channels during the Fortnight and grass court season, up 75 per cent from 2022. A combined 82.3 million engagements on Wimbledon’s social media channels, a 162 per cent increase from 2022.
Meanwhile, England’s Euros triumph was viewed by a television audience of 17.4 million, or nearly a third of England’s population, making it the most-watched women’s soccer match in U.K. television history. An additional 5.9 million streamed the game online. The match also attracted 87,192 in-person spectators, breaking the record for both the men’s and women’s editions of the tournament.
Below are the latest brand index rankings for the sports events in 2023 vs. their rankings in 2022: