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Chicago Bears second biggest riser in the NFL Brand Health Rankings despite a terrible year

October 5, 2023

This month’s Brand Health Index, powered by YouGov shows the Brand Health Index of NFL teams amongst US Adult Population. The data is recorded from September 2022 VS September 2023.

Despite their recent loss to Bills, Miami Dolphins have managed to see a whopping +4.1 increase from 5.1 in last September to 9.2 this September. Miami’s 2,044 total yards this season are the most in NFL history through a team’s first four games. The Dolphins are tied for the best record in the AFC. They’ve won 31 of the last 55 overall and are one of just three NFL teams (Buffalo and Kansas City) with winning records in each of the past four seasons (2020-23).

Meanwhile, Chicago Bears are the second team to record a 4.0% jump on the index from 4.7 to 8.8. This comes as a surprise if one was to take into account their performance so far this year. The Bears haven’t won a game since last October, their 14-game slide is tied for the 19th longest losing streak in the history of the NFL, and fans have only witnessed one winning season from the Monsters of the Midway in the last decade.

Buffalo’s might have notched an impressive win against the Dolphins this Sunday but they are biggest loser on the index registering -1.1 drop down from 8.2 in September 2022 to 7.1 in September 2023.

Here’s the rest of the index:

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