Portland Trail Blazers Signs Jersey Patch Deal With StormX

The Portland Trail Blazers and StormX has announced a significant multi-year jersey patch partnership beginning in the 2021-22 season to include placement of the StormX logo on the Trail Blazers game and practice jerseys.

StormX, the Exclusive Blockchain Partner of the Portland Trail Blazers, is a Crypto Cashback provider and Chrome extension aiming to make earning crypto easy and accessible for anyone.

StormX is the Trail Blazers first International Rights Partner as part of the NBA’s International Team Marketing Program aimed to engage fans around the globe. This will grant StormX, in partnership with the Trail Blazers, rights to distribute and conduct team-identified marketing and activities internationally, a must for any partner in this space and especially one that will adorn the team’s uniform, which will be seen all over the world. The cryptocurrency company is also minority-owned, making it one of the few minority-owned jersey patch partnerships in the NBA.

“We are extremely excited to have our team wear such a groundbreaking, revolutionary company on the front of our jerseys,” said Chris McGowan, President & CEO, Portland Trail Blazers and Rose Quarter. “StormX is a fresh, energetic company with Pacific Northwest roots that can educate and motivate Rip City around cryptocurrency and earning Crypto Cashback. I look forward to taking these next steps together as partners.”

StormX was founded in Seattle by Calvin Hsieh and Portland-grown Trail Blazers fan Simon Yu with the hopes of increasing financial independence in young adults in a way that is purposeful, approachable and empowering. With over 800 global partners and over 2 million users, StormX empowers consumers to discover, thrive, earn and enjoy the world of crypto with everyday purchases anywhere, anytime, from any device by earning Crypto Cashback.

“We’re honored to be the first crypto company to form a jersey sponsorship with not only a team of such high caliber, but also with a league of the same stature,” said Simon Yu, CEO and Co-Founder of StormX. “Like the Trail Blazers namesake, we see ourselves as trail blazers in the drive for the mass adoption of crypto, by helping everyday people earn crypto while they shop.”

Norwich City FC Signs Joma As Kit Partner In A Record-Breaking Deal

Norwich City Football Club is delighted to announce Joma as the new technical kit partner, in a record-breaking sponsorship deal.

Joma will supply the club with all first-team, academy and women’s kits, as well as trainingwear and travelwear for all teams. Joma will also be working in partnership with the Community Sports Foundation and undertaking major outreach initiatives in the wider Norfolk region.

Joma is the leading sportswear brand in Spain and one of the top international brands, distributing its products in more than 120 countries with more than 300 professional sponsored soccer teams around the world such as Atalanta, Villarreal, Anderlecht, Hoffenheim, and national teams such as Ukraine among others.

Thanks to these sponsorships, Joma is present in all major soccer leagues in the world, in all international competitions and in the World Cup.

The partnership was launched alongside an announcement video featuring cameos from well-known City faces like Darren Huckerby, Adam Drury, Jeremy Goss, Alice Piper and Jake Humphrey.

The video also gave City supporters a glimpse of our new Joma travelwear, available to purchase from July 5.

Head of commercial operations, Sam Jeffery, said: “This is a partnership we’ve been working on for a very long time and we’re delighted to be starting this new agreement with Joma.

“When we took the decision to survey the market, we met every supplier with four key objectives we wanted to achieve: complete creative control of design, an outstanding commercial agreement in line with our self-financed model, a brand with a firm track record within football, and a partner who wanted to support the wider Norfolk community. We met every brand and Joma were by a long way the standout – we’re thrilled to be working with them.

“Fans can expect exciting kit designs and a wide range of community activations across the region, with support for fans, local teams and the Community Sports Foundation.”

General director of Joma Sport, Alberto Lopez, said: “The collaboration with a team such as Norwich City is very inspiring for us. We have already developed a strong working relationship in a short period of time, and I am convinced that, together, we will be even stronger.

“Joma is firmly committed to quality and design and now we will be fully focused on providing highest standards of service to Norwich City Football Club.”

Everton New Stadium Construction To Begin From 26th July

Everton has confirmed that it will take possession of the Bramley-Moore Dock site, part of Peel L&P’s Liverpool Waters, on Monday 26 July – with contractors Laing O’Rourke immediately beginning the first phase of the project on that date as part of the construction of the 52,888 capacity stadium.

That first phase of the development will be the enabling works to prepare the dock site in readiness for the build.

Work will include the repair and preservation of the Grade II listed dock wall, stabilising of the hydraulic tower located on the site, the development of welfare facilities for Laing O’Rourke construction staff, the preparation for demolition of existing non-listed structures, and raking of the dock floor. Pipework will also be installed that will be used for the infilling of the dock.

Once these works are completed, Laing O’Rourke will begin the process of infilling the dock.

Everton Chairman, Bill Kenwright, said: “We are thrilled to be able to confirm that construction work will commence on our new stadium later this month. This will be a momentous day in the history of the Club and is testament to the ambition and financial commitment of Farhad and the determination and talent of Denise and her executive team at the Club.

“Like every Evertonian Goodison Park has been a massive part of my life but in moving forward we could not have found a more fitting nor more glorious site for our new stadium – one which will both honour our history and celebrate our magnificent future.”

ABB Becomes Title Partner For New York E-Prix

ABB, global technology leader and official title partner of the ABB FIA Formula E World Championship, is to further strengthen its long-standing commitment to the all-electric series by becoming the race title partner for the New York E-Prix on July 10 and 11.

ABB joined the series in January 2018 in a ground-breaking collaboration, which made it the first title partner of an FIA-sanctioned single-seater championship.

Staged in sight of Manhattan’s majestic skyline, this year’s ABB New York City E-Prix will once again be a double-header event, with two races being held over July 10-11. The back-to-back races will mark ABB’s first title partnership of an individual E-Prix.

Located at the Brooklyn Cruise Terminal in the heart of the Red Hook neighbourhood, the event has become a staple on the championship calendar since 2017 and a firm favourite with teams, drivers and fans alike. In 2019, it famously closed out season five where Jean-Eric Vergne made history to become the first ever double ABB FIA Formula E champion.

Theodor Swedjemark, ABB’s Chief Communications and Sustainability Officer, said: “The US is ABB’s largest market, where we have 20,000 employees across all 50 states. ABB has significantly expanded the company’s US footprint since 2010 by investing more than $14 billion in plant expansions, greenfield development, and acquisitions to accelerate the adoption of e-mobility and electrification. Our involvement in the ABB New York City E-Prix is more than a race, it is an opportunity to test and develop e technologies that will accelerate the transition to a low-carbon economy, create well-paying American jobs, spur innovation, and mitigate the impacts of climate change.”

Jamie Reigle, CEO of Formula E, said: “With Formula E and ABB having collaborated for almost 50 races, we’re delighted to be extending that relationship for one of the championship’s flagship events. North America is of key importance in the electric vehicle revolution and the ABB New York City E-Prix provides the perfect platform to showcase just how far our two companies have been able to push the boundaries of this technology and its infrastructure.”

SPORTFIVE Bolsters Portfolio With Global Golf Management Acquisition

Global sports business agency SPORTFIVE has acquired Global Golf Management, a worldwide golf event management, consulting and sales company.

The acquisition enhances SPORTFIVE’s prominent presence in the sport of golf and expands both its golf event management capabilities as well as its portfolio of tournaments managed.

The acquisition is part of the agency’s recently launched global golf strategy, which makes the sport one of its global growth areas. As part of the strategy, SPORTFIVE is building off its already strong presence in the U.S. and Asia in golf player representation and event management and expands its business around the game, including the development of new business opportunities with golf rightsholders and brands that market in golf.

Global Golf Management’s Principals Mike Harmon and Jeff Raedle will both assume the new titles of Executive Vice President of Golf Events for SPORTFIVE and report to Steve Loy, President, Global Golf for the agency. Harmon and Raedle will lead SPORTFIVE’s Golf Events division in the US, and will now oversee the existing tournaments that the agency manages, including the PGA TOUR events The American Express™ and the Fortinet Championship, as well as its role as an organizer of Capital One’s The Match series of golf events in partnership with WarnerMedia.

Headquartered in Chicago, Global Golf Management has successfully staged nearly 1,000 events on five continents since its inception in 1989, including major championships on the PGA TOUR, PGA TOUR Champions, and LPGA, as well as the Olympic Golf competition. Global Golf Management has a role in 30 different professional, collegiate and charity golf tournaments, and is the event manager for the PGA TOUR’s Barbasol Championship and Puerto Rico Open, and the Korn Ferry Tour’s Lecom Suncoast Classic and Emerald Coast Golf Classic at Sandestin.

“Golf is one of our global growth initiatives at SPORTFIVE and the acquisition showcases our commitment and enthusiasm to execute our strategy globally,” said Stefan Felsing, CEO SPORTFIVE. “We are certain that with Global Golf Management as part of SPORTFIVE we further enhanced our capabilities and can create even more value for brands, rights-holders, talents and media-platforms.”

“Expanding our presence in golf event management was a key objective when we launched our new golf strategy,” said Loy. “Adding the Global Golf Management team to SPORTFIVE is a huge step towards becoming the global golf agency our global leadership team sought out to become.”

“Over the last two decades, we have been proud to build Global Golf Management into a leading golf event management company,” said Harmon and Raedle. “SPORTFIVE is a dynamic global sports agency with an industry-leading golf practice and we could not be more excited to join the team.”

MotoGP Renews Broadcast Deal With Nova Sport

Dorna Sports has confirmed a new five-year deal for the FIM MotoGP™ World Championship to remain with broadcast partner Nova Sport and Voyo in Czechia and Slovakia.

Races from all three Grand Prix classes will continue to be shown live, as well as all practice and qualifying sessions, giving fans top quality coverage of the world’s fastest motorcycle racing Championship.

A Nova Sport team will also present at most of the Grands Prix, so fans can look forward to live coverage from the paddock, interviews with the riders and much more. In addition, a well-experienced team of commentators including commentary legend Václav Svoboda and great former riders such as Karel Abraham, Ondrej Jezek and Michal Sembera will add their expert insight.

MotoGP™ has been connected to Czechia for a long time and with rising star Filip Salač in Moto3™ recently taking his first Grand Prix podium and pole position, there has never been a better time to extend coverage of the Championship for fans in his home country and neighbouring Slovakia.

Dusan Mendel, Nova Sport’s editor-in-chief: “We really want to take the upcoming seasons to the next level. I believe that the viewers will appreciate and enjoy the new format.”

Alex Arroyo, Senior Director of Commercial Media at Dorna Sports: “We are very happy to see MotoGP remain with Nova Sport and Voyo in Czechia and Slovakia for another five years. After 13 successful years together, we look forward to the fans enjoying even more extended coverage of the sport in two countries that have always shown huge passion for motorcycle racing.”

BT Sport To Broadcast Highlights Of The Collins Cup

The Professional Triathletes Organisation (PTO) and BT Sport have agreed a partnership that will see The Collins Cup highlights show as well as the Beyond Human documentary screened across the UK through BT Sport, the BT Sport app and available on demand.

The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia and is a new race format modelled after the Ryder Cup, which will see teams of International, European and USA athletes pitted against one another and put on display the excitement, rivalry, drama and personalities of the sport of triathlon.

As part of the deal, BT Sport will show an hour-long highlights programme of the race action from The Collins Cup and the PTO’s 2-part Beyond Human documentary produced by Noah Media Group, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon.

The Collins Cup Highlights Show will be available across BT Sport channels from Sunday July 29, 24 hours after the event with Part 1 of the Beyond Human documentary broadcast from July 7th and Part 2 from August 23rd in the final week ahead of the event on the 28th August.

Rachel Knight, Sports Rights Director, BT Sport said: “With the PTO’s investment in athlete storytelling as well as the highest production standards, we look forward to showcasing the build-up and highlights of the Inaugural Collins Cup. Our partnership with the PTO will mean we can showcase these compelling sporting stories across BT Sport.”

Tim Godfrey, Chief Marketing Officer at PTO, said: “The Collins Cup is a first-of-its-kind global competition which will see teams of the world’s best athletes from Europe, International and USA competing head-to-head to determine which region dominates the sport of triathlon. It is poised to be a hugely innovative and exciting format and BT Sport is perfectly suited to showcasing the highlights of this inaugural ground-breaking event across its UK sports network engaging not only triathlon fans but general sports fans.”

Juventus Plans For A Capital Increase Of $474m

Juventus’ Board of Directors have analyzed the impact of the pandemic on the three financial years 2019/22, currently estimated in an overall amount of €320 million as direct and indirect adverse effects.

Confirmed the long-term strategic objectives referred to in the 2019/24 development plan relating to sports competitiveness and economic-financial sustainability.

The board of directors has established the guidelines for a capital increase of up to €400 million to support the plan, which, due to the pandemic, will be amended during the first six months of the 2021/22 financial year.

GameSquare Esports Acquires Complexity Gaming For $27m

GameSquare Esports, an international gaming and esports company has acquired Complexity Gaming for $27 million.

In an all-stock transaction to join GameSquare’s portfolio of esports and gaming organizations, which includes Code Red Esports Ltd., and GCN, Inc. (Gaming Community Network) as well as minority ownership of esports teams Rainbow7 and LGD.REC.

GameSquare acquires Complexity and completes $17 million (CAD) raise led by Jerry Jones Family and Goff Capital.


Complexity CEO Jason Lake will continue to lead the organization and will also become the Global Head of Esports for GameSquare. The combined entity will set its sights on building a global esports powerhouse. With access to GameSquare’s content creation, sales, marketing, and branding expertise, Complexity will be able to expand the franchise’s international footprint. Complexity will continue to operate at their state-of-the-art headquarters in Frisco, Texas, with an increased investment in key growth areas of esports competition, gaming content creation, and first-party gaming events.

“Complexity’s rich history in esports and gaming was a natural fit for GameSquare as we strive to build the future of esports,” said Kenna. “They are a powerhouse combination of winning teams, world-class facilities, and professional management, and the value of the relationships with the Dallas Cowboys, the Jones family, and the Goff family cannot be understated. In my view, Complexity has built a tremendous foundation that is perfectly positioned for its next phase of growth and profitability. We see huge potential to monetize the incredible content that Complexity creates every year and numerous opportunities to create merchandise that allow fans to show their loyalty to one of America’s greatest esports teams.”

Complexity’s current ownership group will increase their stake in esports and will become major shareholders of GameSquare Esports. Jerry Jones of the Dallas Cowboys and investor John Goff will lead GameSquare’s current raise of $17 million CAD. Tom Walker, the CFO of the Dallas Cowboys, and Travis Goff, President of Goff Capital and member of the Complexity Board, will both join the GameSquare Board of Directors. In addition, GameSquare has entered into a multi-year esports and gaming partnership to become the agency of record for the Dallas Cowboys

“Professional gaming has grown at an incredible pace in the three and a half years since our group acquired Complexity Gaming,” said Jerry Jones, owner of the Dallas Cowboys.

“I am confident that the partnership with GameSquare will fast track revenue growth at Complexity while staying true to the team’s commitment to winning. We’re investing in Justin’s experience in esports, his financial background, and the bench strength of the team he leads to build GameSquare into the most successful esports organization in the world.”

“Complexity is already one of the most renowned esports brands in the world. Gaining access to GameSquare’s wealth of experience and resources will lead us through the next phase of growth,” said Lake. “We’re fully committed to building on our player-first mentality and winning more championships for our fans while expanding our brand internationally.”

Extreme E Strikes Broadcast Deal With ELEVEN Sports

Extreme E has partnered with global media group Eleven Sports to bring the championship’s X Prixs to motorsports fans in multiple markets.

Eleven has secured the rights to Extreme E’s live race coverage – as well as its behind-the-scenes magazine programme, preview, and review shows – for its new global streaming platform ElevenSports.com and for Eleven Sports Belgium. Eleven’s coverage will be available in English, French, Flemish and German.

ElevenSports.com is set to stream thousands of hours of sport, reaching millions of fans annually. It will deliver Extreme E to viewers in over 140 countries globally, on a non-exclusive basis.

Eleven Belgium is the leading sports platform in Belgium and Luxembourg, with a rights portfolio that includes the Belgian Pro League, LaLiga, Bundesliga, NBA, UFC, and more. Eleven subscribers in Belgium and Luxembourg will be able to follow all the latest action from the Extreme E championship via Eleven Belgium’s award winning OTT and linear channels.

The opening Extreme E races from Saudi Arabia and the fabled rallying destination of Dakar, Senegal, have already thrilled audiences around the world. Eleven will now further strengthen the coverage of the series. The aim of the game – to display the benefits of electrification through motorsport, as well as shine the spotlight on the devastating effects of climate change.

Ali Russell, Chief Marketing Officer at Extreme E said: “We are delighted to have extended Extreme E’s viewing reach globally with Eleven Sports. Our opening races have delighted audiences around the world with the thrilling new race format and high drama. We have proven that Extreme E’s sport for purpose is not only a must see for fans, but it also marks a new era of racing that highlights the benefits of electrification whilst at the same time shining the spotlight on the climate crisis with the storytelling around the championship.”

Guillaume Collard, ELEVEN Belgium & Luxembourg Managing Director and Group Chief Rights Acquisition Officer, added: “Extreme E is already proving itself to be a hugely exciting competition, with a vital climate change message at the heart of the race. We’re delighted to be bringing the competition to our audience in Belgium and Luxembourg as well as using our transformational digital platform elevensports.com to provide passionate motor sport fans in over 140 markets with the opportunity to enjoy all the action from the Extreme E championship.”