Broadcast sportsbiz

BT Sport To Broadcast Highlights Of The Collins Cup

By Taruka Srivastav | July 2, 2021

The Professional Triathletes Organisation (PTO) and BT Sport have agreed a partnership that will see The Collins Cup highlights show as well as the Beyond Human documentary screened across the UK through BT Sport, the BT Sport app and available on demand.

The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia and is a new race format modelled after the Ryder Cup, which will see teams of International, European and USA athletes pitted against one another and put on display the excitement, rivalry, drama and personalities of the sport of triathlon.

As part of the deal, BT Sport will show an hour-long highlights programme of the race action from The Collins Cup and the PTO’s 2-part Beyond Human documentary produced by Noah Media Group, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon.

The Collins Cup Highlights Show will be available across BT Sport channels from Sunday July 29, 24 hours after the event with Part 1 of the Beyond Human documentary broadcast from July 7th and Part 2 from August 23rd in the final week ahead of the event on the 28th August.

Rachel Knight, Sports Rights Director, BT Sport said: “With the PTO’s investment in athlete storytelling as well as the highest production standards, we look forward to showcasing the build-up and highlights of the Inaugural Collins Cup. Our partnership with the PTO will mean we can showcase these compelling sporting stories across BT Sport.”

Tim Godfrey, Chief Marketing Officer at PTO, said: “The Collins Cup is a first-of-its-kind global competition which will see teams of the world’s best athletes from Europe, International and USA competing head-to-head to determine which region dominates the sport of triathlon. It is poised to be a hugely innovative and exciting format and BT Sport is perfectly suited to showcasing the highlights of this inaugural ground-breaking event across its UK sports network engaging not only triathlon fans but general sports fans.”

Broadcast sportsbiz