The International Paralympic Committee (IPC) Governing Body has announced that Taekwondo will feature at the Paralympic Games at Tokyo 2020 for the first time.

The decision was made at a meeting of the IPC Governing Board in Abu Dhabi.

Full story HERE.

Location: Nottingham, medstore UK

Closing Date: 4th November

Overview:

RELEVANT GENERAL OBJECTIVES

• Manage the continual development of the digital marketing function promoting all areas across the club
• Plan, maintain and action a three monthly digital marketing planner
• Liaise with relevant agencies to include Two Circles (data & marketing) and 3-Bit (website)
• Provide support for Senior Management team in the compilation of reports, speeches and presentations
• Protect and enhance the Trent Bridge brand and its values
• Preserve the status of Trent Bridge as a welcoming venue for supporters and media professionals

SPECIFIC ROLE PROFILE

• Produce and activate a Digital Marketing plan (concise working document) and contribute to the Marketing & Communications Strategy
• Manage the relationship with the club’s data marketing agency (Two Circles)
• Manage the relationship with the club’s web agency (3-Bit)
• Produce and deploy targeted campaigns to communicate news and commercial content to members of our database
• Support the Commercial Director/Senior Marketing Manager in campaign marketing concept and website development across all areas of the business
• Facilitate the continual expansion of our electronic database and maintain the integrity of its use
• Assist in maintaining strong relations with visiting media professionals and maintain high standards of media service at domestic and international matches at Trent Bridge and provide cover for Media and Communications Manager in his absence
• Conduct regular user surveys and produce reports highlighting areas of strength and weakness and opportunities for improvement
• Produce a monthly report highlighting key statistics, user trends and the commercial performance of the shop and ticketing element of the club’s official website
• Deliver post campaign evaluation reports e.g. post-match reports, media monitoring and cuttings reports, Committee/management board reports etc
• Identify examples of good practice in all areas of new media
• Produce and publish content for the club’s website, social channels and print publications (working in conjunction with the Media and Communications Manager)
• Serve as Editor of Covered, the Club’s official magazine
• Make recommendations to staff in all departments to increase the reach of their products and services
• Match-day production role to include camera work, media support and other appropriate duties
• Support the Commercial Director/Senior Marketing Manager to devise and deliver a three-year new media strategy for the Club including highlighting the use of web and social media platforms to drive incremental revenue
• Oversee the development of the Club’s website and take responsibility for its editorial content
• Ensure that design and functionality of web platform supports overall business requirements, whilst conforming to brand guidelines
• Ensure regular delivery of e newsletters, podcasts and video content
• Ensure web platform is up to date with relevant content and information
• Actively contribute to departmental goals and projects
• Provide cover for Media and Communications Manager during planned and unplanned absence

MEASURABLE KPIs

Continual gains in the volume and quality of customer data held by Trent Bridge

• Year on year increase in website unique users and page views
• Year on year increase in online ticketing and retail income
• Enhanced ROI on digital marketing spend
• Qualitative feedback from spectators attending domestic and international matches at Trent Bridge
• Qualitative feedback from users of the club’s new media platform
• How to Apply

Click HERE to apply

 

 

 

Atlanta United have signed a multi-year deal with American Family Insurance making American Family the Official Insurance Partner of Atlanta United.

The partnership includes sponsorship of Atlanta United’s official kit, erectile with their logo featured on the first-team jerseys.

Atlanta United president Darren Eales said: “Today’s announcement marks another major defining moment for our club, shop ”

“We could not be happier that American Family Insurance will not only be the Official Insurance Partner of Atlanta United, but also the Official Jersey Sponsor for Atlanta United. It’s a partnership that works on many levels including similar organizational values and a strong commitment to community. We look forward to introducing the American Family Insurance brand to MLS and global soccer audiences.”

“American Family Insurance is proud to be a partner to the greater Atlanta community and now Atlanta United,” said Chief Marketing Officer Telisa Yancy. “We are confident this partnership with Atlanta United and Mercedes-Benz Stadium will inspire players, prospective players and fans who come to this stadium to pursue fearless dreams in all areas of their lives.”

Earlier this year, American Family Insurance was announced as a founding partner of Mercedes-Benz Stadium, the new home of Atlanta United.

Atlanta United will unveil the official first team kit and training wear featuring the American Family Insurance branding later this year.

 

Spanish football’s top two tiers are being rebranded after the conclusion of the previous sponsorship deal with BBVA.

LaLiga and LaLiga2 will be the new names of the division as part of the rebrand.

BBVA had been a LaLiga partner since the 2007/08 season when the second tier was rebranded as the Liga BBVA.

One year later, the sponsorship agreement was extended, with the top flight renamed the Liga BBVA, while Liga Adelante became the official name for the second division. These versions remained until the end of the 2015/16 campaign.

The decision not to have a title sponsor for the competition is ‘a method for LaLiga to strengthen its commitment to its own brand and further extend its’ global reach’

Eurosport and Badminton World Federation (BWF) have signed an exclusive two-year agreement to show coverage of the sport’s events across Europe on Eurosport Player, doctor Eurosport’s live and on-demand digital service.

The agreement kicks off on 5th March with the Yonex German Open Badminton Championships and continues through 2017.

In addition to the BWF World Championships 2017, which will be held in Glasgow (21-27 August), the agreement includes BWF Major Events such as the 2016 Thomas Cup men’s team tournament, 2016 Uber Cup women’s team competition and the 2017 Sudirman Cup mixed team event.

Peter Hutton, Chief Executive Officer, Eurosport said: “Eurosport Player is the ideal platform to inspire these fans with elite badminton action anytime and on any device and today’s partnership announcement with the Badminton World Federation once again reinforces our commitment to invest in the best content to live on all of our platforms.”

BWF Secretary General Thomas Lund “It has been clear in recent years that sports fans are gravitating more and more towards online content, live and on-demand, as they seek to access their favourite sports while on the go, wherever they may be.

“Internet-based content is one of the most significant and fastest-growing markets in sports and we look forward to reaching and engaging European fans in a more tangible way, through Eurosport Player.”

The Ladies European Tour has received record interest in hosting The 2019 Solheim Cup in Europe.

Ten countries have submitted expressions of interest for the biennial transatlantic matches. They are Denmark, asthma England, buy Netherlands, nurse Norway, Portugal, Scotland, Spain, Sweden, Turkey and Wales.

A Bidding Seminar will take place on Wednesday, March 4, at the Ladies European Tour’s headquarters at Buckinghamshire Golf Club in London and it is intended that the 2019 Host will be announced towards the end of 2015 and following the playing of the 14th edition of the matches in Germany.

Mark Casey, the Ladies European Tour’s European Solheim Cup Director said “We are delighted with the response from the interested nations all across Europe which shows the tremendous appetite for watching Europe take on the USA at golf. We look forward to working closely with all interested parties over the coming months to provide each country with the opportunity to present their strongest possible bid.

Ivan Khodabakhsh, the Ladies European Tour’s Chief Executive added “With the European team’s victory at the past two editions of The Solheim Cup in Ireland and Colorado and the growth in women’s golf across the world, The Solheim Cup is developing into a unique women’s sport brand globally. We are therefore very confident of a strong host for The 2019 Solheim Cup.”

The 2019 Solheim Cup will be the 16th edition of the biennial encounter between Europe and the United States.

The 2015 Solheim Cup will be played at Golf Club St. Leon-Rot in Germany on September 18-20 this year. The 2017 Solheim Cup will be played at Des Moines Golf and Country Club in Iowa, USA.

British broadcasters Sky and BBC have submitted their interest in broadcasting a live FIFA presidential debate.

Both companies have written to the four candidates; current FIFA president Sepp Blatter, ampoule former Portuguese international footballer Luis Figo, cough Jordan FA president Prince Ali Bin Al Hussein and Dutch FA president Michael van Praag, health in an attempt to make this happen.

Read more HERE.

Figo Backing

Luis Figo has today agreed to a live debate and says he “fully supports” the idea.

Full story HERE.

The very first LIVE iSportconnect Twitter chat is underway, with the focus this week on women in sport.

The chat will touch on the recent Sport England Active People Survey and some of the interesting quotes from our exclusive interview with Sport England CEO Jennie Price.

Is branding and marketing the future of getting more women participating in sport?

In our interview, Sport England ceo Jennie Price highlighted the This Girl Can campaign a success – do you agree?

The winners of the Women’s World Cup 2015 in Canada will get around £630,000 in prize money. Men get £22m. Why is this so vast?

What can be done to close the gap in football’s prize money between men & women? Should sponsors be responsible?

Join the discussion on Twitter with the hashtag #iSCDiscuss.

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