New MLS franchise secures shirt sponsorship

Atlanta United have signed a multi-year deal with American Family Insurance making American Family the Official Insurance Partner of Atlanta United.

The partnership includes sponsorship of Atlanta United’s official kit, erectile with their logo featured on the first-team jerseys.

Atlanta United president Darren Eales said: “Today’s announcement marks another major defining moment for our club, shop ”

“We could not be happier that American Family Insurance will not only be the Official Insurance Partner of Atlanta United, but also the Official Jersey Sponsor for Atlanta United. It’s a partnership that works on many levels including similar organizational values and a strong commitment to community. We look forward to introducing the American Family Insurance brand to MLS and global soccer audiences.”

“American Family Insurance is proud to be a partner to the greater Atlanta community and now Atlanta United,” said Chief Marketing Officer Telisa Yancy. “We are confident this partnership with Atlanta United and Mercedes-Benz Stadium will inspire players, prospective players and fans who come to this stadium to pursue fearless dreams in all areas of their lives.”

Earlier this year, American Family Insurance was announced as a founding partner of Mercedes-Benz Stadium, the new home of Atlanta United.

Atlanta United will unveil the official first team kit and training wear featuring the American Family Insurance branding later this year.