Eurosport Add World Badminton Events to Digital Platform
March 3, 2016
Eurosport and Badminton World Federation (BWF) have signed an exclusive two-year agreement to show coverage of the sport’s events across Europe on Eurosport Player, doctor Eurosport’s live and on-demand digital service.
The agreement kicks off on 5th March with the Yonex German Open Badminton Championships and continues through 2017.
In addition to the BWF World Championships 2017, which will be held in Glasgow (21-27 August), the agreement includes BWF Major Events such as the 2016 Thomas Cup men’s team tournament, 2016 Uber Cup women’s team competition and the 2017 Sudirman Cup mixed team event.
Peter Hutton, Chief Executive Officer, Eurosport said: “Eurosport Player is the ideal platform to inspire these fans with elite badminton action anytime and on any device and today’s partnership announcement with the Badminton World Federation once again reinforces our commitment to invest in the best content to live on all of our platforms.”
BWF Secretary General Thomas Lund “It has been clear in recent years that sports fans are gravitating more and more towards online content, live and on-demand, as they seek to access their favourite sports while on the go, wherever they may be.
“Internet-based content is one of the most significant and fastest-growing markets in sports and we look forward to reaching and engaging European fans in a more tangible way, through Eurosport Player.”