LaLiga gets a re-brand after BBVA deal comes to an end

By iSportconnect | July 1, 2016

Spanish football’s top two tiers are being rebranded after the conclusion of the previous sponsorship deal with BBVA.

LaLiga and LaLiga2 will be the new names of the division as part of the rebrand.

BBVA had been a LaLiga partner since the 2007/08 season when the second tier was rebranded as the Liga BBVA.

One year later, the sponsorship agreement was extended, with the top flight renamed the Liga BBVA, while Liga Adelante became the official name for the second division. These versions remained until the end of the 2015/16 campaign.

The decision not to have a title sponsor for the competition is ‘a method for LaLiga to strengthen its commitment to its own brand and further extend its’ global reach’