Yorkshire County Cricket Club Adopt Viking History & Change Team Name

Yorkshire Vikings will be the new name of the county’s limited-overs cricket team, replacing the former name, Yorkshire Carnegie.

The first game under the new name will take place during the pre-season tour of Barbados. 

The change was announced at the Jorvik Centre in York, which features a reconstruction of the city’s Viking-age streets. Yorkshire captain Andrew Gale, Moin Ashraf, Adam Lyth and Ryan Sidebottom were at the event, as were actors dressed as Vikings.

Yorkshire’s commercial director Andy Dawson said: “We wanted a new name that has relevance to the region.

“The Vikings have been ingrained in Yorkshire for over 1,000 years and are woven into the fabric of the county’s history. One of their legacies was establishing the ridings of Yorkshire, which is still apparent in the geographical make-up of the region today.

“With the Vikings brand, we now have a name that is marketable and gives us a hook to promote the club to a wider audience. Our creativity in developing a new look and feel for the team will enable us to implement new revenue streams and attract a younger audience.

The club have also agreed a new partnership with the Jorvik Centre as part of the rebranding. The agreement will see both organisations work on promotional initiatives throughout the season. 

Dawson added: “We are entering into a partnership with the Jorvik Centre in York, which is the home of Viking history in this part of the world.

“We recognise that we need to improve our matchday experience and we have some exciting plans developed around the Viking theme that will bring one-day matches alive at Headingley, especially in the Friends Life t20 competition. This is our opportunity to bring a new audience to sample and experience top-class cricket in a vibrant atmosphere.”

Director of attractions at the Jorvik Group Sarah Maltby said: “We are very excited about this new partnership with Yorkshire County Cricket Club as we see it as our opportunity to tell more people about their Viking heritage and also work with them in the wider Yorkshire community, something that it is extremely important to us as an educational charity.“

Director, Events, Marketing & Operations – NBA

Location: London, UK – NBA EMEA

Closing date: 30th November 2016

Overview:

The NBA’s international offices work to carry out the league’s strategy of growing the game of basketball globally by hosting NBA events around the world, creating sponsorship opportunities for local businesses, developing merchandising strategies with regional licensees, selling international media packages, and overseeing international public and media relations. Based in London, the Director of Events, Marketing & Operations will work across all business units on the design, planning and implementation of NBA events and operations throughout EMEA. This position will take a lead role in the management of our Global Games series and influencer marketing programs.

Major Responsibilities:

  • Serve as EMEA City Manager for Global Games in region, focusing on overall management of event operations; including:
    • Work closely with NY/NJ colleagues on event operations and logistics;
    • Day-to-day contact for event promoter and venues;
    • Support management of marketing plans working in conjunction with Marketing team;
    • Liaison with Global Partnerships on partner deliverables;
    • Budget planning & internal event memo process;
    • Support tracking all event costs;
    • Manage any relevant agency contracts/RFP process.
  • Serve as project manager for new events (outside of existing event program); including:
    • Manage projects from inception to completion;
    • Coordinate involvement of other departments both in region and from US departments;
    • Manage third party contractors, where needed.
  • Support management of celebrity/influencer marketing programs; including:
    • Foster relationships with targeted ambassadors across sports and entertainment;
    • Serve as internal contact to leverage opportunities;
    • Manage contract process.
  • Manage day-to-day operations of player marketing initiatives serving as primary contact for EMEA
  • Support management on strategic partnerships in effort to maximize NBA business opportunities across region
  • Maintain open and ongoing communication lines with New York and regional EMEA offices
  • Monitor, research and track European trends in event sponsorship and marketing

Required Experience & Knowledge:

  • Minimum of 8 -10 years of relevant international event and marketing experience
  • Fluent in English. A second language preferred, additional languages a plus
  • Direct European event management experience
  • Ability to work well in complex and dynamic environment
  • Abilityto develop strong relationships both internally and externally to execute successful events based on stated objectives
  • Expertise in project management techniques and application
  • Team player, self-motivated and goal oriented
  • Excellent management skills (may have direct reports)
  • Strong communication skills (verbal and written)
  • Broad knowledge of event marketing, experiential marketing, media, brand management, promotions – conception through execution and event management
  • Position will require significant international travel
  • Excellent computer skills including PowerPoint, Excel, Word, Adobe Photoshop and Illustrator

Educational Background Required:

  • Bachelor degree

Click here to apply

Bundesliga CEO Christian Seifert’s contract renewed until 2022

Bundesliga CEO Christian Seifert has extended his contract with the German Football league (Deutsche Fußball Liga GmbH, impotent DFL) for five more years until 2022.

Seifert has been the CEO of the German league since 2005, and has made a “crucial contribution to the overall success of the German league,” says Dr. Reinhard Rauball, chairman of the DFL supervisory board, adding, “With the challenges that lie ahead, the Bundesliga and Bundesliga 2 clubs will be able to continue relying on the proven and successful joint activities.”

Seifert, who has been a proponent for the European Super League, claiming it would be good for the Bundesliga, has overseen the acquisition of sports broadcaster DSF and an extensive merchandising rights package for the 2006 FIFA World Cup during his tenure.

I am pleased to have the supervisory board’s trust and look forward to tackling the tasks awaiting me. Together with the clubs, committees and the DFL team, I will be furthering German professional football as a sports competition with a solid economic basis and great popularity in all parts of society,” said Seifert.

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CIMB Group continue Malaysian deal

CIMB Group, ed the title sponsor of CIMB Classic since its inception in 2010, herbal | have announced the extension of its title sponsorship of the golf tournament through 2020.

The four-year extension sees the banking group continue the partnership of the PGA Tour, pharmacy Malaysian tournament.   

Speaking at the press conference, Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB Group commented, “CIMB Classic has firmly placed Malaysia on the PGA TOUR calendar, and we are pleased to continue our title sponsorship of the tournament, which has grown from strength to strength over the last six years. Today’s announcement is a clear demonstration of the Group’s appreciation to PGA TOUR and our firm commitment to further develop CIMB Classic into a top golf event not only in Malaysia but also in ASEAN. The tournament continues to generate quite a following and we will continue to deliver an exceptional experience for players and fans alike.”

“Since its inception six years ago, the CIMB Classic has established an important international presence for the TOUR during the early portion of the FedExCup schedule,” PGA TOUR Commissioner Tim Finchem said.

“As a preeminent banking institution in Southeast Asia that is headquartered in Kuala Lumpur, CIMB has provided the critical support needed for the tournament to develop and prosper. I had the opportunity to attend the CIMB Classic last year and was very impressed not only by what I saw, but by the potential it has for future growth. We are thrilled that CIMB will continue its sponsorship and we look forward to working with CIMB on continuing and strengthening our successful presence in Malaysia.”

The CIMB Classic was introduced in 2010 as an unofficial event before becoming a FedExCup tournament in 2013.

 

EXCLUSIVES: Top 5 Opinions of the Week – 12/06/16

IOC member Hayley Wickenheiser: “Doping scandal could taint the Olympics forever”

With the Olympics fast approaching, the IOC remains in the spotlight with the doping scandal that could overshadow the Games.

With each passing week more details emerge on doping scandals. Athletes from 2008 and 2012, have been caught with retrospective testing, and crucially two major countries may not be in Rio.

The decision on Russia’s participation in the Games is set to take place within the next 24 hours while Kenya also remain in limbo.

This is compounded by the report from WADA yesterday which revealed that anti-doping officials in Russia are being stopped from testing athletes and being threatened by security services.

Hayley Wickenheiser sits on the IOC’s Athletes’ Commission, having won four Winter Olympic Gold medals and seven World Championships…

Read more HERE.

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Doping cheats will follow the money, Federations must be cautious – World Rowing

With the Olympics 50 days away, much of the focus in the build-up has been on anything other than the sport itself.

Doping has dominated the headlines, with Russia and Kenya’s participation in athletics still up in the air. Not only that, but retrospective testing has shown up cheats from 2008 and 2012.

While doping is a problem for all sports, Executive Director of World Rowing Matt Smith, believes that doping is intrinsically linked to sports with money flowing into them. In this case, rowing’s lack of financial clout may actually be an advantage…

Find out more HERE.

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IN FOCUS – The Sponsorship Formula of running a F1 Team

Modern Formula One seems to be an exercise in losing money. Every year, teams outside the established factory elite seem to be struggling to make ends meet, and face questions on their long term future.

For those teams, sponsorship revenue could be the difference between making it to the next season or closing their doors.

Deputy Team Principal Claire Williams of Williams F1 knows that pressure all too well. Williams has been in the sport coming up to 40 years, but their most recent accounts show how tough it is to run an independent Formula One team…

Read more HERE.

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Special Report – Data and its role in content creation

Modern content is a difficult beast to tame. Not only is more content available than ever before, but people are also consuming it in more ways than ever before as well.

Which means you have to be clearer than ever before on knowing who you are talking to, and why they are listening.

Ooyala are one of the leaders in not just offering companies the platform to showcase their content, with clients like Arsenal, Chelsea, Sky Sports and ESPN, but also in collating data to give their clients an insight on who they are talking to.

Rags Gupta, General Manager of Ooyala’s EMEA operation, outlined how his company had built its product with data at its heart…

Find out more HERE.

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EXCLUSIVE – The Rise of UFC

It seems like one of the strangest equations in modern sport.

One of the most opinion-dividing and intense sports on the planet is also one of the fastest growing, and one of the most successful brands around – Ultimate Fighting Championship.

UFC is the envy of many more traditional sports. It has tapped into the 16-30 demographic with ease, owns its own media rights, and is usually regarded as the gold standard of what digital content should look like.

James Elliott, General Manager of EMEA, explains why the brand has managed to move so quickly and successfully across the digital environment…

Read more HERE.

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Le Mans 24 Heures Motos opener sees viewership and social media records broken

More than 10 million viewers watched the Le Mans 24 Heures Motos on Eurosport channels with 72, clinic 300 spectators at the Bugatti circuit, generic the 2016 FIM EWC championship pulled in a record audience for its opening round.

This year’s race drew an exceptionally large number of television viewers. More than 14 hours of live coverage were broadcast on Eurosport’s channels across Europe, advice and nearly 21 hours of live coverage on Eurosport France 1 and 2, drawing 10,200,000 viewers during race week: nearly 21.5% more than 2015.

The FIM EWC championship also sparked record interactions on social media. The FIM EWC Facebook page registered a 95% increase in fan numbers, with the videos posted on Facebook and YouTube getting 420,000 views during race week.

Read more HERE.

 

Qatar Pledges Independent Court of Arbitration for Sport Will Soon Come into Existence

By Christian Radnedge

The Qatar Football Association are close to launching an independent court of arbitration for sport, cough according to their vice president.

Saud Al Mohannadi revealed last week that efforts to establish an internationally recognised sports judicial body in Qatar have been going on for the past three years.

Now, with the recent launch of a fully independent footballers union, Al Mohannadi confirmed that the body was close to being established.

“In addition to various entities in and outside of Qatar, the Qatar National Olympic Committee has lent its support since the early stages of this project, this was demonstrated back in March when QFA and QNOC confirmed the partnership between the two bodies”, he added.

The court will provide services in order to resolve legal disputes in the field of sport through arbitration and mediation in accordance to the rules and regulations of FIFA and other internationally recognised bodies.

The body will be of particular use to players who may find themselves in a similar situation as French footballer Zahir Belounis, who claimed he was being kept a prisoner in the country following a pay dispute with former club El Jaish.

Belounis was not granted an exit visa by the club, required by law in Qatar to leave the country. However, 19 months after his initial dispute with his former employers, he was allowed to leave and returned to France.

At the time, the QFA maintained that they had tried to intervene but legal wranglings prevented them from providing an amicable solution.

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IOC President Bach Critical of Boston After Failed 2024 Olympic Bid

International Olympic Committee (IOC) president Thomas Bach has criticised Boston for pulling out of the race to host the 2024 Olympic Games.

Bach claims the city failed to deliver on its promises to the United States Olympic Committee and must accept blame for the failed bid.

USOC chose Boston over Los Angelese as its preferred candidate city to host the Games, but that decision was overturned on Monday after Boston mayor Marty Walsh said the city couldn’t afford to host the event and didnt want to use taxpayers’ money to do so.

“What we could see in a nutshell, what happened there is that Boston did not deliver on promises they made to the USOC when they were selected,” Thomas Bach, said.

“Therefore we can understand the decision by the USOC and we are looking forward to an American bid with another city.

“I gave up following it. It was pretty confusing. Every day, there was a new project coming from Boston or new people and new ideas. I really gave up following it in detail.”

Bach still fully expects USOC to put a city forward to host the Games, with Los Angeles now considered the strong favourite.

“We are not concerned at all. For us the situation has not changed. We had a commitment from the USOC for an Olympic candidature for 2024,” said Bach.

“We have this commitment and we are sure that the USOC will deliver on this commitment, and that we will have on 15 September a bid from the United States. I have no reason to doubt this commitment by the USOC.”

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Media & Communications Masterclass Launches With Inspiring First Edition

The iSportconnect Media and Communications Masterclass made an inspiring debut in London today at the headquarters of executive search firm, Odgers Berndtson.

Senior media and communications professionals from across the sport industry attended what was an informative and thought-provoking event.

Attendees included representatives from ATP, BBC, Bundesliga, Chelsea FC, City Football Group, ECB, England Rugby 2015, NBA, Newcastle United FC, Premier League, Southampton FC, PGA European Tour, The FA, UEFA, UK Sport, WADA, West Bromwich Albion FC, WTA and many more.

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The morning’s first panel featured Shaun Custis, Head of Sport Content at The Sun and Lee Clayton, Group Head of Sport for the Daily Mail and the Mail on Sunday.

The pair discussed several topics including where the importance sits between the newspaper and online/social media, where and how sporting organisations can be more proactive when working with the media and how they see the media landscape in the future.

The second panel of the day had a football theme to it as Dan Johnson, Director of Communications at the Premier League, Steve Atkins, Head of Communications and Public Affairs at Chelsea FC and Christian Pfennig, Director of Corporate and Brand Communications at the Bundesliga took to the stage.

Dan Johnson, commented: “The sport industry is changing rapidly and the communication is a very important element. We’ve seen the media and the leagues and club sides during this event. It’s a very interesting debate.”

The trio each focused on where communications sits within their respective organisations, how their work has changed with the emergence of social and digital media and the level of their involvement at the formative stages of key decisions within their organisations.

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The third and final panel of the day involved Pedro Pinto, Chief of Press at UEFA, Will Chignell, Head of Communications at the Rugby Football Union (RFU) and Philip Bernie, Head of BBC TV Sport.

They touched on several issues such as what sport organisations should be doing to generate more coverage, examples of proactive work that has resulted in successful campaigns and coverage and how their respective organisations have responded to social and digital media generating instant news.

Speaking after the event, Pedro Pinto said: “For me it was particularly interesting to hear from the Premier League and from a club, and the Bundesliga as well because these are similar set ups as we have at UEFA in terms of communication, so it’s interesting to see how they are thinking about communicating themselves and what their priorities are.”

The event proved to be hugely successful and was one of the best Masterclass events to date.

The Masterclass event continues with the first Sport Performance Masterclass taking place on July 14th.

For more information visit the website HERE.

More pictures below


 

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Networking in full flow at the Masterclass

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(Steffen Merkel, Bundesliga, left, Christian Pfennig, Bundesliga, centre & John Williams, WRU, right

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(Greg Demetriou, FA, left & Pedro Pinto, UEFA, right)

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(Welcome by Simon Cummins, Managing Director, Global Sports Practice, Odgers Berndtson) 

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Football League Increases Administration Penalty to 12 Points

By Christian Radnedge

Clubs within the Football League have approved changes to the league’s insolvency policy meaning that going into administration will now carry a 12 point penalty, rx rather than the previous amount of 10.

The move was agreed at the owners’ and executives’ conference and AGM this week. Changes made will come into force on the first weekend of the 2015-16 season.

The heavier sanction comes even in the knowledge that for two seasons the league has not seen one of their clubs go into administration.

But it is seen as the Football League’s commitment to further dissuade owners from being tempted to play around with the club’s finances too much.

Other changes include removing the requirement for a potential club purchaser, viagra order after administration, illness to acquire a Company Voluntary Arrangement (CVA). The league said this would have the aim of reducing “the insolvency period and the associated professional costs, as well as providing greater certainty that the club will continue”.

Also, it’s hoped this will mean that the administration process will not be controlled by the previous owner who in some instances will be the only party able to achieve a CVA.

The Football League’s Chief Executive, Shaun Harvey said: “The League has now gone two full seasons without a club suffering an insolvency event which is an encouraging sign.  The use of Financial Fair Play regulations in all three divisions, the requirement for new owners to demonstrate the source and sufficiency of their funding and the ongoing monitoring of club’s tax affairs have helped us bring more stability to club finances.

“However, we cannot be complacent and this is the right time to strengthen our Insolvency Policy and also refine its effects, so that it is as fair as it can possibly be for clubs, creditors and supporters.”

Other changes in terms of club ownership include the rule that clubs will have to notify the league if anyone acquires a club shareholding of 10 per cent or more.