Spanish football club FC Barcelona have announced a global partnership with Nestle for the next four years.

The deal is the first of its kind with a sports club, unhealthy for Nestle. The Swiss food and drink company, medic known as Nestle Milo in Asia, ailment will benefit from image, marketing, publicity, digital, promotion, merchandising and hospitality rights with the Spanish club.

“The Global Sponsorship agreement with Nestle Milo consolidates the line of globalisation of the club and its ongoing commitment to partnering with leading brands. Both Nestle Milo and FC Barcelona believe in the importance of practicing sport from a young age as a key tool for learning essential values for children’s development,” said Manel Arroyo, Vice-President, Marketing & Communication at FC Barcelona.

The deal aims to promote the importance of education, nutrition and sport in children.

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Location: London, therapy UK

Overview: 

1. Execution and analysis of integrated marketing campaigns across the CFC venue business
2. Leadership, apoplectic motivation and development of reportees
3. Review marketing campaigns against objectives and make recommendations for future product and promotional improvements
4. Work alongside Head of Venue and Brand to ensure each venue side of the business is achieving their targets and budgets
5. Working with in-house design team to produce matchday, M&E, restaurants, health club/spa, hotels and music venue campaign collateral and adverts in line with brand standards
6. Management of all external agencies and publications
7. Work closely with our retained PR agency (Davis tanner) to ensure consistent and positive coverage of the facility in the trade, business and consumer media
8. Website analysing to report changes good/bad and recommend any improvements
9. Ensure social media channels are continuously updated with engaging content
10. Work closely with CRM department to identify relevant target markets for campaigns and execute relevant communications
11. Communicates and partners with sales colleagues to deliver and execute on marketing programmes and customer promotions
12. Managing and controlling marketing spend in line with venue and central marketing budgets
13. Project manage all new digital products including websites, aps, presentations and seating planner
14. Work closely with our retained PR agencies to ensure consistent and positive coverage of the facility in the trade, business and consumer media
15. Ongoing research and identification of relevant marketing platforms for each area of the venue business
16. Devise innovative marketing activities that drive footfall to the site for use of leisure facilities making Stamford Bridge a destination – ‘Stamford Bridge Project’
17. Pro-actively push department forward with new creative and innovated ideas
18. Adhoc projects on request

1. Pivotal role in venue sales teams hitting commercial targets
2. Execute timely and high quality annual hospitality renewal campaign, reducing churn/increase repeat business
3. Ensure Club’s non-matchday, and venue offerings continues to show growth year on year
4. Marketing campaigns are delivered to deadline and within budget
5. All designed collateral and artwork are in line with brand guidelines
6. Great working relationship with relevant marketing and venue/football personnel
7. Management of four members of the team
8. Improve working relationship and synergy with digital and CRM management team

1. Marketing degree or equivalent qualification essential
2. Organised, proactive and committed.
3. Successful leadership and development of reportees
4. Creative, proactive, committed and energetic
5. To be flexible, responding quickly to changing requirements
6. Ability to work under pressure and meet tight deadlines
7. Commitment to high standards and good attention to detail
8. Skills of diplomacy and discretion
9. Great written and verbal communication skills
10. Flexible and responds quickly to changing requirements.
11. Good relationship builder

Click here to apply

The  AFL has extended its partnership with car company Toyota for a further three years.

The new agreement will take the AFL-Toyota partnership out until at least the end of the 2019 season.

AFL chief executive Gillon McLachlan announced the sponsorship extension with Toyota president Dave Buttner at the AFL Finals launch on Wednesday.

“Toyota is a highly-successful values-driven organisation that is determined to be the best and has been a fantastic partner for the AFL in our efforts to grow our game,” McLachlan said.

“Our partnership has been great for Australian football and for Toyota and we hope to work together long into the future.”

The new deal with Toyota will mean the company will have been the AFL’s premier partner for 16 years when the three-year agreement expires in 2019.

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Twice winner of the Singapore Experience Awards’ Trade Event of the Year, herbal All That Matters hosts a week-long festival convening the music, tadalafil sport, allergy and digital entertainment industries at the iconic Marina Bay Sands, Asia’s leading entertainment destination. – 

All That Matters will be held on the 12th – 15th September 2016, in between the Ultra Music Festival (10-11th September 2016) and the Singapore Grand Prix 2016 (16th – 18th September 2016) – Three distinct but complementary events feature in the All That Matters festival as conferences during the day: 

– Music Matters

– Sports Matters

– Digital Matters

As an Official Sponsor, Marina Bay Sands will be hosting conferences at key venues across the integrated resort, including the MasterCard Theatres and ArtScience Museum. – The Music Matters festival also returns, a free to attend celebration of music bringing the best emerging home-grown and international music talent to Singapore.

– Leading industry keynote speakers announced to date include 

– Arthur Fogel, Live Nation Entertainment – ‘clearly the most important person in live music’ -Bono

– Double Grammy Award winning music group Pentatonix – over 1.5 billion views on YouTube and over 3.5 million albums sold in the US alone

– Stephanie McMahon, WWE – one half of ‘The Authority’ on screen, and off screen shaping the image of WWE to its 650 million homes worldwide

– Ma Guoli, Deputy Chairman, LeSports – one of the leading figures in Chinese sports broadcasting over the last 30 years at CCTV Sports, Beijing Olympic Broadcasting and now LeSports.

– Industry veteran Denis Handlin, Chairman & CEO, Australia and New Zealand & President, Asia for Sony Music

Singapore, 7th July 2016 – The award-winning All That Matters festival will be hosted this September, 12-15 by Marina Bay Sands. Fully supported by the Singapore Government, the conference will bring Music Matters, Sports Matters and Digital Matters events all under one roof. Recognized as the gateway to the Asian entertainment industry, All That Matters is a unique “Business2Business2Fan” festival experience, expected to attract thousands of executives and fans from all over the world. Leading industry executives confirmed to speak at the event include Live Nation Entertainment’s Chairman of Global Music & President of Global Touring Arthur Fogel, Grammy award winning music group Pentatonix, WWE’s Chief Brand Officer & TV personality Stephanie McMahon, Sony Music’s Chairman & CEO, Australia and New Zealand & President, Asia, Denis Handlin AM, and more to come.

“After 5 wonderful years at The Ritz-Carlton, we are moving to a bigger home to accommodate our expanded format of Music, Sports and Digital Matters plus some other surprises to follow. A big thank you to our previous hosts for helping All That Matters grow into the award winning entertainment extravaganza it is today.” said co-Founder and CEO of Branded Jasper Donat.

 Keynote speakers announced to date:

– Arthur Fogel, Chairman of Global Music & President of Global Touring, Live Nation Entertainment

– Grammy Award winning music group Pentatonix

– Stephanie McMahon, Chief Brand Officer & TV Personality, WWE

– Denis Handlin AM, Chairman & CEO, Australia and New Zealand & President, Asia, Sony Music

– Ma Guoli, Deputy Chairman, LeSports

– Willard Ahdritz, Founder & CEO, Kobalt

– Peter Levin, President, Interactive Ventures & Games, Lionsgate Entertainment

– Dave Jordan, Founder & CEO, Format Entertainment, Music Supervisor for Marvel Studios

– David Shoemaker, CEO, NBA China

–  Tenniel Chu, Vice Chairman, Mission Hills Group

– Henry Tan, Chief Operating Officer, Astro

– Howie Lau, Chief Marketing Officer, StarHub Ltd

FIFA presidential candidate Prince Ali bin al-Hussein says world football’s governing body should not delay the elections to name a new president to replace Sepp Blatter. 

The governing body are set to discuss the possibility of delayng the election, set for 26 February, following the 90-day bans handed to Blatter, UEFA president Michel Platini and FIFA secretary-general Jerome Valcke and the ongoing crisis. 

They have arranged an emergency meeting for 20th October in Zurich to make a decision. 

Prince Ali however, believes a delay would cause “further instability” and is against the idea of a delay.

Prince Ali said: “With Fifa’s crisis deepening, the organisation needs to move beyond interim leadership and elect an accountable president.

“Delaying the scheduled election would only postpone needed change and create further instability. It would tell the world that lessons haven’t been learned, that the same backroom deals that have discredited Fifa in the first place continue.”

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The World Baseball Softball Confederation (WBSC) and the International Surfing Association (ISA), two of the sports among the five proposed by the Tokyo 2020 Organising Committee for inclusion into the Olympic Games, have welcomed the decision and expressed their delight at the possible opportunity to compete on the biggest stage.

Baseball/softball is the top sport in Japan and was always likely to be proposed as one of the additional sports for the Games. It is also the biggest sport not currently featured at the Olympic Games.

Speaking to iSportconnect before the proposals were made, Steve Wilson, Chief Olympic Correspondent for the Associated Press (AP) predicted that baseball/softball would make the cut due to the popularity of the sport in Japan.

“Number one is the popularity of the sport in Japan, they want to appeal to the home audience and clearly baseball and softball would be number one on the list,” said Wilson.

“It’s a national sport in Japan and it would be very surprising if those two sports were not on the list to be put forward by Tokyo.”

Reacting to the news, WBSC President Riccardo Fraccari said: “Tokyo 2020’s decision to propose our sport is a ‘home run’ and giant leap forward for baseball and softball.”

ISA

In our exclusive interview with ISA president Fernando Aguerre in November, he outlined his confidence that surfing could become an Olympic sport, particularly as it met one of the IOC’s main criteria of appealing to youth. 

“I’m convinced that surfing could be a very solid sport in the Summer Games,” he told iSportconnect.

“If you think of the Olympic ideals we have all of that, we have universal appeal, we are in all five continents with federations.

“Additionally, surfing is a youth sport by definition. If the IOC wants to be increasingly relevant to the youth of the world, surfing would certainly be adding value in that sense.”

Giving his thoughts on the sport being proposed for inclusion, Aguerre said: “Tokyo 2020’s announcement today is an extraordinary moment for our sport and for the global Surfing Community.

“Today’s announcement gives us renewed drive and focus and we are looking forward to working closely with the IOC and Tokyo 2020 in the crucial months ahead to deliver the best possible solution to the IOC Session in Rio”

The IOC will now take the final decision on the sports to be added to the 2020 Programme at the 129th IOC Session in Rio in August 2016.

Three new names have been added to the list of panellists for the business networking event that P1 will be staging in Cardiff tomorrow ahead of the Welsh Grand Prix of the Sea over the bank holiday weekend.

With iSportconnect chairman Michael Cunnah as moderator, capsule the six panel members will examine how Wales has made such enormous strides in building its position in the global sports events industry and look at rationales, ed strategies, benefits and issues within this growing, multi-billion pound sector of the travel and tourism industry.

Football Association of Wales (FAW) CEO Jonathan Ford, Sport Collective co-founder and director, Sean McAuliffe and Weber Shandwick communications consultant James Hillier will join Andrew Hore, Omar Khan and Andrew Campbell in an interactive discussion in front of an invited audience at St. David’s Hotel, Cardiff Bay.

Jonathan Ford became the CEO of the FAW in 2009 and has 25 years international experience gained in strategically developing & delivering complex business building programmes across FMCG and Sports Rights Management, with a focus on global events & 3rd party partnership programmes, including the FIFA World Cup, the UEFA European Championships and the Olympic Games. 

He recently led the successful bid to confirm Cardiff as the host city for the 2017 UEFA Champions League Final.

Prior to joining the FAW, Ford spent nine years at Coca-Cola in various capacities such as European Sports Sponsorship Director and General Manager of UEFA Euro 2004.

Sean McAuliffe has almost twenty years’ experience in the sports world, including being Global Head of Business Development of The FA Group, part of the senior team that oversaw the worldwide commercial strategy and development of The Football Association’s core brands and assets.

James Hillier has extensive experience of advising Olympic, sport and corporate organisations, and has worked with a number of successful Olympic and Paralympic Games bid campaigns, most recently Beijing 2022 following on from his consultancy role to the Sochi 2014 Organising Committee.

The free-to-attend event is part of P1’s extensive marketing campaign to deliver commercial results for the Welsh Government through its two-day race event at Cardiff Bay this weekend.

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