ICC Champions Trophy Expected to Reach Audience of 1.5 Billion

May 29, 2013

Eight of the world’s best one-day international teams will compete in the 2013 ICC Champions Trophy over the next few weeks and the event will be broadcast in almost 180 territories by the ICC global media rights partner STAR Sports.

As a result of new and extended deals agreed by STAR Sports, the tournament is expected to reach an audience of 1.5 billion. It will be shown on Fox Sports in Australia, BSkyB in the UK, Sky TV in New Zealand, SuperSport in South Africa and Sub-Saharan Africa and Pehla in the Middle East and North Africa. The event will also be shown on ESPN in the US and Caribbean and on terrestrial television in Pakistan, Bangladesh and Sri Lanka.

The 2013 ICC Champions Trophy will be broadcast in high-definition using 29 cameras, including Hawkeye cameras, Spydercam Hot Spot and Ultra Motion cameras. It will alsobe the first ICC event to be broadcast in Dolby 5.1 Surround Sound.

David Richardson, ICC Chief Executive, said: “The ICC Champions Trophy 2013 will showcase the best teams in the world and to complement the on-field action, ICC and STAR Sports will ensure the best possible coverage to the widest audience ever for an international 50-over event.

“For those people around the world who can’t be in England and Wales in person this June, STAR Sports’ distribution efforts have ensured that 1.5 billion people across the globe can view every single ODI of the tournament from the comfort of their own home.”

Nitin Kukreja, STAR Sports, added: “Star Sports will leave no stone unturned to bring this spectacle live to all our viewers across the world in a manner befitting the stature of this marquee property.

“Star Sports is working with the International Cricket Council to deliver a world-class production for viewers worldwide. With a range of special programming, on-air enhancements, brand new camera angles, state-of-the-art graphics along with a high quality team of analysts comprising some of the great names of international cricket Star Sports intends to take fan engagement to levels not seen before by redefining the way international cricket has been showcased till date.”