Marketing Manager – Venue – Chelsea FC

November 11, 2016

Location: London, therapy UK


Main Responsibilities:
  1. Execution and analysis of integrated marketing campaigns across the CFC venue business
  2. Leadership, apoplectic motivation and development of reportees
  3. Review marketing campaigns against objectives and make recommendations for future product and promotional improvements
  4. Work alongside Head of Venue and Brand to ensure each venue side of the business is achieving their targets and budgets
  5. Working with in-house design team to produce matchday, M&E, restaurants, health club/spa, hotels and music venue campaign collateral and adverts in line with brand standards
  6. Management of all external agencies and publications
  7. Work closely with our retained PR agency (Davis tanner) to ensure consistent and positive coverage of the facility in the trade, business and consumer media
  8. Website analysing to report changes good/bad and recommend any improvements
  9. Ensure social media channels are continuously updated with engaging content
  10. Work closely with CRM department to identify relevant target markets for campaigns and execute relevant communications
  11. Communicates and partners with sales colleagues to deliver and execute on marketing programmes and customer promotions
  12. Managing and controlling marketing spend in line with venue and central marketing budgets
  13. Project manage all new digital products including websites, aps, presentations and seating planner
  14. Work closely with our retained PR agencies to ensure consistent and positive coverage of the facility in the trade, business and consumer media
  15. Ongoing research and identification of relevant marketing platforms for each area of the venue business
  16. Devise innovative marketing activities that drive footfall to the site for use of leisure facilities making Stamford Bridge a destination – ‘Stamford Bridge Project’
  17. Pro-actively push department forward with new creative and innovated ideas
  18. Adhoc projects on request
  1. Pivotal role in venue sales teams hitting commercial targets
  2. Execute timely and high quality annual hospitality renewal campaign, reducing churn/increase repeat business
  3. Ensure Club’s non-matchday, and venue offerings continues to show growth year on year
  4. Marketing campaigns are delivered to deadline and within budget
  5. All designed collateral and artwork are in line with brand guidelines
  6. Great working relationship with relevant marketing and venue/football personnel
  7. Management of four members of the team
  8. Improve working relationship and synergy with digital and CRM management team
  1. Marketing degree or equivalent qualification essential
  2. Organised, proactive and committed.
  3. Successful leadership and development of reportees
  4. Creative, proactive, committed and energetic
  5. To be flexible, responding quickly to changing requirements
  6. Ability to work under pressure and meet tight deadlines
  7. Commitment to high standards and good attention to detail
  8. Skills of diplomacy and discretion
  9. Great written and verbal communication skills
  10. Flexible and responds quickly to changing requirements.
  11. Good relationship builder

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