The ticketing business is rapidly changing due to major trends such as mobile, ambulance social channels, fragmented secondary markets, targeted marketing, and dynamic pricing.

SAP® Event Ticketing software utilizes the latest technologies to simplify ticket buying, provide data in real time, streamline the ticketing lifecycle, and offer an attractive financial model Add it all up and you can sell more while maximizing profits.

Break-through technologies are enabling new business models that can increase ticket sales.

Consider the impact of social media, mobile computing, and real-time location tracking, just to name a few.

In addition, each consumer can now choose from multiple channels for ticket discovery and purchase, leading to an individualized experience. All of these new technologies and channels can create additional revenue opportunities if used properly.

But today, most firms use a series of discrete point solutions to support their end-to-end ticketing needs.

This creates complexity, data silos, and added costs – especially when fan engagement is factored in.

Those that use older ticketing platforms and have not kept up with new technologies are probably losing sales.

In addition, those that have outsourced ticketing to third parties are not totally in control of their business,fees, customers, and data.

Register HERE to read the full white paper from SAP.

iSportconnect and Sportsworld staged an interesting and engaging Ticketing and Hospitality Masterclass in London yesterday.

The Kia Oval provided the apt setting for the event which attracted high-profile delegates from sports brands and organisations with expertise in the ticketing and hospitality field.

The panelists included representatives from The O2, RFU, The Jockey Club, UFC, Populous, SAP, AXS Europe and the iSportconnect Chairman and former CEO of Wembley Stadium Michael Cunnah.

The event was divided into three main discussions with the panels changing to discuss each topic including:

– Getting the balance right

– What the modern hospitality client wants

– Technology & the future of ticketing.

The first discussion was looking at whether sporting events are becoming too corporate and the pricing of events.

It was a discussion between UFC Vice President & General Manager EMEA James Elliot, iSportconnect Chairman and former Wembley Stadium CEO Michael Cunnah and Nick Reynolds, Senior Principal at Populous.

The second panel was looking at the hospitality sector specifically and the key issue of what the modern consumer is looking for.

The intriguing discussion was held with Paul Fisher, Managing Director of The Jockey Club and Matt Botten, Senior Director of Premium Seating at The O2 Arena.

The third panel focused on trends, innovations and technologies and how they deliver live sport and entertainment ticketing solutions.

The discussion was between Richard Harris Head of Ticketing at The RFU, Darrel Pugh, Head of Sport and Entertainment UK & Ireland at SAP and Giles Bayliss, Business Development Director at AXS.

The audience for the discussions featured a number of high-profile delegates with organisations represented including: Arsenal FC, Chelsea FC, Tottenham Hotspur FC, European Tour, NFL UK, The FA, Crystal Palace FC, Everton FC, Barclays, Ascot Racecourse, Barclays, British Athletics Commision, Goodwood, London Irish, Saracens, Southampton FC, UK Sport and many more.

To register your interest in future events please contact Calum Watkins at  calum.watkins@isportconnect.com.

More event pictures below

Event Partner:

Global Partners