iSportconnect hosts successful Ticketing and Hospitality Masterclass

May 19, 2016

iSportconnect and Sportsworld staged an interesting and engaging Ticketing and Hospitality Masterclass in London yesterday.

The Kia Oval provided the apt setting for the event which attracted high-profile delegates from sports brands and organisations with expertise in the ticketing and hospitality field.

The panelists included representatives from The O2, RFU, The Jockey Club, UFC, Populous, SAP, AXS Europe and the iSportconnect Chairman and former CEO of Wembley Stadium Michael Cunnah.

The event was divided into three main discussions with the panels changing to discuss each topic including:

– Getting the balance right

– What the modern hospitality client wants

– Technology & the future of ticketing.


The first discussion was looking at whether sporting events are becoming too corporate and the pricing of events.

It was a discussion between UFC Vice President & General Manager EMEA James Elliot, iSportconnect Chairman and former Wembley Stadium CEO Michael Cunnah and Nick Reynolds, Senior Principal at Populous.

The second panel was looking at the hospitality sector specifically and the key issue of what the modern consumer is looking for.


The intriguing discussion was held with Paul Fisher, Managing Director of The Jockey Club and Matt Botten, Senior Director of Premium Seating at The O2 Arena.

The third panel focused on trends, innovations and technologies and how they deliver live sport and entertainment ticketing solutions.

The discussion was between Richard Harris Head of Ticketing at The RFU, Darrel Pugh, Head of Sport and Entertainment UK & Ireland at SAP and Giles Bayliss, Business Development Director at AXS.


The audience for the discussions featured a number of high-profile delegates with organisations represented including: Arsenal FC, Chelsea FC, Tottenham Hotspur FC, European Tour, NFL UK, The FA, Crystal Palace FC, Everton FC, Barclays, Ascot Racecourse, Barclays, British Athletics Commision, Goodwood, London Irish, Saracens, Southampton FC, UK Sport and many more.

To register your interest in future events please contact Calum Watkins at

More event pictures below






Event Partner:


Global Partners


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