ITF rejects proposal to reduce Davis Cup matches to best-of-three sets

The International Tennis Federation (ITF) has voted against the proposals to shorten Davis Cup singles matches to best-of-three sets, keeping the standard best-of-five sets matches.

The proposal was backed by 63.54% of voters, just short of the required two-thirds majority.

ITF President David Haggerty showed disappointment after the vote result.

Change is needed to ensure the long-term future of these iconic and historic competitions, and we remain committed to working with our national associations and other stakeholders on finding ways to enhance Davis Cup and Fed Cup by BNP Paribas.” he said.

A motion was approved to guarantee both the Davis Cup and women’s Fed Cup finalists the choice of hosting their first-round ties the following year.

Mobil 1 extends Official Motor Oil partnership with Nascar

At the NASCAR Fuel for Business meetings in New York, ExxonMobil and NASCAR announced the renewal of a long-standing partnership, continuing to designate its Mobil 1 brand as the Official Motor Oil of NASCAR.

The newly signed agreement will extend the partnership to 20 years, which has been highlighted by marketing and technological innovation that has catalysed growth across both entities.

“We are delighted to continue to serve as the Official Motor Oil of NASCAR,” said Kai Decker, the global motorsports manager at ExxonMobil.

“The renewed partnership allows us to connect with racing fans of the most popular and exciting motorsport series in the country. NASCAR has also been integral in helping support the launch of Mobil 1 Annual Protection motor oil.”

The Mobil 1 Annual Protection product also appeared as a primary sponsor on the hood for each of the Stewart-Haas Racing drivers at NASCAR tracks throughout the 2017 season.

To further support the launch of Mobil 1 Annual Protection motor oil, ExxonMobil will host a fan-friendly event at Plaza33 outside New York’s most iconic basketball arena on Wednesday, 16th August.

“Mobil 1 is one of the most recognizable brands in the world and we are pleased to continue our longstanding partnership for years to come,” said Lou Garate, vice president, partnership marketing, NASCAR.

“Our partner utilizes its official status as a powerful part of its marketing mix through advertising, packaging, point-of-sale and promotions, helping market NASCAR to millions of Americans.”

KONAMI announces exclusive global partnership with Fulham FC

KONAMI Digital Entertainment B.V. has announced it has entered an exclusive global partnership with Fulham FC for its Pro Evolution Soccer (PES) series.

The agreement will see the Championship club perfectly recreated within the publisher’s forthcoming PES 2018 title.

Slaviša Jokanović’s full squad will be recreated in the game with all kits and players to be replicated via Konami’s full body-scanning process, while KONAMI will also have an extensive presence within the club’s stadium, as part of the match day experience, and within the club’s progressive youth academy.

PES 2018 branding will feature on the back of the club’s new home, away, third and goalkeeper kits, and will be the main sponsor of the Youth Team’s kit, showcasing the publisher’s support of the club’s enviable talent base.

KONAMI and PES 2018 branding will also be prominent on the advertising boards around the pitch and within branded areas inside Craven Cottage, and on ball boy kits on match days.

“Fulham is a club with an enviable heritage and a very bright future,” said Jonas Lygaard, Senior Director – Brand & Business Development for Konami Digital Entertainment B.V.

“We will enjoy having prominent branding position on match-days, making full use of the Family Zone, and are proud to be presented on the front of the Youth Team’s kits, as well as a key sponsor to the first XI.”

“We welcome KONAMI as a new partner to the ongoing development of Fulham’s growth,” added Casper Stylsvig, Chief Revenue Officer for Fulham.

“PES 2018 is seen as the definitive football title for home systems and mobile users, and we are delighted to be so well represented within such an illustrious game.”

EA Sports partners with EFL to become first sponsor of new streaming service iFollow

EA Sports has agreed a new partnership with the English Football League (EFL) to enhance live match experience across the league’s iFollow digital streaming service.

The six-year deal will see EA Sports become the EFL’s on-screen data partner and first ever sponsor of the new iFollow platform, which is set to livestream over 1,500 fixtures to fans around the world during the 2017-18 season.

The platform, which was officially launched earlier this summer, will enable fans based outside the UK and Ireland to watch their team live during the regular season.

EFL Chief Executive, Shaun Harvey, said: “EA Sports is one of the leading sports entertainment brands in the world and I am delighted to see our relationship grow into a wider partnership that will reach millions of football fans worldwide.

“The new iFollow platform provides a significant opportunity and new revenue stream for EFL clubs that will also present fans living abroad with improved and regular access to the team they support, week in week out.

“This new partnership will also enhance our traditional broadcast coverage globally as well providing EA SPORTS with an important marketing and communications vehicle that will assist in the continued engagement of their target audience.”

Dan Holman, Director, EA SPORTS FIFA Partnerships, added: “We are excited to be extending our relationship with the EFL by becoming an official partner and we look forward to working closely with them and their 72 clubs.

“Our aim is to deliver personalised and authentic season-long content and build a closer connection to both the clubs and their fanbases.”

Telstra announced as official telecommunications and technology partner of 2017 Rugby League World Cup

Telstra has been announced as the official telecommunications and technology partner of the 2017 Rugby League World Cup.

The Australian company will receive brand integration at matches via in-stadia, virtual and LED signage as part of the deal.

14 teams will feature in this year’s five-week tournament, which is being co-hosted by Australia and New Zealand. Three pool matches will also be played in Papua New Guinea.

Joe Pollard, Telstra’s group executive of media and marketing, said: “Sport is part of our DNA at Telstra and it’s fantastic to be able to extend our support of rugby league through our partnership with this year’s Rugby League World Cup.

“The event will be passionately supported across the country; at the games and via our broadcast partnership with the Seven Network.”

Andrew Hill, chief executive of the 2017 Rugby League World Cup’s organising committee, added: “We are delighted to welcome Telstra as the official telecommunications and technology partner of this year’s Rugby League World Cup, a company with such a rich history in supporting the greatest game of all.

“We are excited to be working with Telstra and our other commercial partners to deliver the best ever Rugby League World Cup, an event that will celebrate the game, inspire communities and entertain the world.”

FIFPro demands investigation into ‘anti-competitive’ transfer rules as Neymar completes €222 million move to PSG

International players’ association FIFPro has demanded an investigation into “anti-competitive, unjustified and illegal” Fifa transfer rules following Neymar’s world record move from Barcelona to Paris Saint Germain.

The 25-year-old has agreed a five-year-deal at Parc des Princes after his legal representatives paid Barcelona €222m (£198m) to secure an early release from his contract with the Catalan club.

Barcelona have confirmed they have forwarded the details of the transaction to Uefa in order to discover whether there are any “disciplinary responsibilities” concerning Financial Fair Play adherence.

PSG have forced their way into Europe’s elite courtesy of lavish spending in the transfer market, which has prompted FIFPro General-Secretary, Theo van Seggelen to voice concern over the power held by a select number of teams.

Van Seggelen said: “FIFPro is calling on the European Commission to investigate the flow of money via transfer fees within the EU territory to understand their impact on competitive balance in the region.

“The world record transfer of Brazilian Neymar from Barcelona to Paris Saint-Germain is the latest example of how football is ever more the domain of a select group of rich, mostly European-based clubs.

“Given much of football’s financial activity occurs within Europe, where significant transfer fees are exchanged between clubs, FIFPro is asking the European Commission to launch a thorough investigation of the transfer rules it approved in 2001 and which are now in need of urgent review.

“Stimulating reform of the current transfer system rules is a priority for FIFPro in order to protect the rights of players as workers and safeguard the best interests of the game.


“Football’s enormous wealth is trapped, research shows, within a few leagues and clubs when it could be redistributed more efficiently and fairly to help protect competitive balance, which is one of the fundamental objectives of the transfer system.

“FIFPro claims an inflated and distorted market, with escalating transfer fees at the heart of it, has helped to destroy competitive balance. The transfer rules governed by FIFA are anti-competitive, unjustified and illegal.

“FIFPro’s legal complaint to the competition unit of the European Commission, lodged in late 2015, is designed to help rebalance football and bring an end to the transfer market madness, for the good of the game, all players, clubs and fans.”

2017 FIFA Under-17 World Cup can ‘revolutionise’ football in India, says tournament director Javier Ceppi

The 2017 FIFA Under-17 World Cup is set to change the game for football in India and excitement is building ahead of the tournament, which takes place in October.

The world will be watching as India takes centre stage, with venues in Kolkata, Kochi, New Delhi, Navi Mumbai, Guwahati and Margao all set to host matches as 24 teams of youngsters battle it out for silverware.

iSportconnect spoke to Javier Ceppi, Tournament Director of the Local Organising Committee for the FIFA Under-17 World Cup India 2017, to discuss how the competition could lead to a surge in popularity for the sport.

What has been the response of Indian fans towards the FIFA U-17 World Cup India 2017?

“The response of the fans has been fantastic; it really shows that football is taking over the country. The excitement that we have seen all around the country has been very good, and the fans have been very active in supporting the event.”

Do you think the FIFA U-17 World Cup India 2017 can change the image of football in India?

“It is a revolution for Indian football, that is for sure. We have started a programme called Mission Eleven Million, by which we are reaching to 11 million school kids in all the states in the country, both boys and girls. There are already more than six million kids who are now actively playing football.

“There is a change in the concept here, bringing small sided games to all schools and engaging teachers, parents and administrators to tell them that sport is an integral part of a child’s development. The message has been very well taken and the change it is producing is fantastic.”

Are you happy with ticket sales so far?

“Up until this point the sales have been quite good, we have changed a tendency in India of last minute purchase and a sizable amount of tickets have been sold when we still have over 60 days to go. We believe that if the sales keep showing such a healthy status, we would be able to show the world a large attendance at all matches.”

What has been the response from sponsors?

“So far, we have three National Supporters, which are Hero Motocorp, Bank of Baroda and Coal India. Their support has been fantastic and they are quite excited to be associated with the first football World Cup to be played in India. There is active interest from other corporates in India as well, and we have up to six National Supporters spots to be filled, which we are expecting to be taken up very soon.”

Is it tough to get the Indian audience move beyond cricket?

“Football is really taking over India, the level of interest in the game is increasing day by day, and we feel that a huge catalyst for this is all that has been done in connection with the FIFA U-17 World Cup India 2017. The response on ticket sales shows that Indians are very eager to watch world-class football and that the sport is going through a transformational phase in the country.”

Interview by Shantanu Srivastav

iSportconnect announces six guest speakers for Lausanne Summit

iSportconnect is delighted to announce six guest speakers for our inaugural Summit, which will take place in Lausanne on September 27.

Ben Morel, MD & Sr Vice President EMEA at National Basketball Association, Patrick Baumann, President of the International Olympic Committee Evaluation Commission, Paul Barber, Chief executive at Brighton & Hove Albion Football Club, Peter Hutton, Chief Executive Officer at Eurosport, Guy-Laurent Epstein, Marketing Director at UEFA and Jeff Haas, Chief International Officer at DraftKings, will take part in a series of panel discussions, offering delegates a unique insight into the sports industry.

The event’s content programme will bring together an elite group of leaders from premier rights owners to discuss and debate issues impacting the future of the global sports business. Topics are set to include the struggling image of sport, the challenge of hosting major events and digital disruption.

Other elements include a keynote speech focusing on reputational risk in sport while PwC’s Sports Survey 2017 results will also be announced.

The Summit represents a breakthrough opportunity for top-tier executives in the Olympic Capital to experience and enjoy the superb learning and networking benefits of iSportconnect’s exclusive invitation-only event concept.

Content programme:

Panel 1 The image of sport: irreparably damaged?
The connection between the image of sport and the brands associated with it is critically important. With the reputation of sport under pressure on various fronts, this relationship has become increasingly strained. Where do rights holders, brands and other stakeholders in the world of sport stand on this issue of huge strategic importance?

Panel 2 The challenge of hosting major events
In times of austerity, the competition between cities to host major events is not what it used to be. At the same time, the potential impact of hosting can be difficult to resist. Where does the balance lie? How can event organisers and cities find a better path to staging their events while serving the needs of cities?

Panel 3 Never-ending digital disruption: what’s next?
How do sports organisations plan and thrive in an environment where the old media models are fractured and it is close to impossible to predict the next big thing to engage consumers?

The format of the Summit, which will first be staged at The Olympic Museum, will differ to our traditional Directors’ Club events. Proceedings will last for a full day and feature a combination of panels and interviews with 150 plus c-level executives in attendance.

Confirmed guest speaker list:

Ben Morel, MD & Sr Vice President EMEA at National Basketball Association

Patrick Baumann, FIBA Secretary-General, President of the Global Association of International Sports Federations, and Chairman of the IOC Evaluation Commission for the 2024 Olympic and Paralympic Games

Paul Barber, Chief Executive Officer at Brighton & Hove Albion Football Club

Peter Hutton, Chief Executive Officer at Eurosport

Guy-Laurent Epstein, Marketing Director at UEFA

Jeff Haas, Chief International Officer at DraftKings

Further speaker announcements will be confirmed in due course.

There is limited space for this exclusive event so please email Chris Edbrook (chris@isportconnect.com) to register your interest in attending. Click here for more information.

In partnership with world leading professional service firm PwC’s Sports Business Advisory Practice and with the support of ThinkSport

McLaren Races Ahead in the Cloud

There’s a saying in Formula 1 (F1) racing that if you’re not innovating, you’re moving backward.

With a relentless rate of development and discovery, F1 pioneer McLaren Group has lived by this credo for more than 50 years to the tune of 20 F1 World Championships and eight Constructors’ Championships. And while the McLaren name is synonymous with racing success, the company has parlayed its many technological and innovative breakthroughs in motorsports into the McLaren Group conglomerate made up of four core businesses: McLaren Racing, McLaren Automotive, McLaren Applied Technologies, and McLaren Marketing.

To remain a racing and technology leader for the next 50 years and beyond, McLaren Group decided to retire a host of legacy IT systems and consolidate the four businesses onto a single core IT platform. In racing lingo, this consolidation was akin to an aerodynamics redesign to reduce drag and increase performance; eliminating superfluous infrastructure would likewise clear the road for increased speed and performance, and ultimately drive innovation.

McLaren Group growth was a key driver for an infrastructure overhaul, particularly when in 2011 McLaren Automotive launched the MP4-12C — its first mainstream non-race vehicle — through to now where they manufacture more than 4,000 cars per year. “Existing support systems could not cope with the business requirements demanded by that level of growth,” says Craig Charlton, McLaren Technology Group CIO.


Those support systems included a patchwork of homegrown and legacy on-premise systems, and a small cloud footprint including a human resources application. Legacy systems were a roadblock to sustained growth for McLaren Group for many reasons, not the least of which was that they were designed around complex, non-standard processes and thus limited visibility between the business divisions.

Without having seamless insights, it was difficult to leverage learnings from one division to another. Streamlining processes around a centralized platform would help ensure shared innovation. In short, McLaren Group needed the technology of its business to match that of its racing cars.

“Having four very different and diverse businesses requires a different approach to IT in how we deliver core solutions and core platforms,” Charlton says. “While consumption may be different, it’s all about getting those standards right and also in creating winning partnerships. Once we deliver on the core platforms and business solutions, then we can move up the stack and look at differentiating services for competitive edge.”

Trading Up

In parallel with the decision to consolidate its infrastructure, McLaren Group also saw an opportunity to drive innovation by hosting its new ERP platform in a private cloud to free the IT department from maintenance and upkeep, and instead provide it with a mandate to work more closely with the business to explore avenues to enhance efficiency and drive business outcomes. A private, hosted cloud model would also reduce total cost of ownership (TCO), provide reliability and availability benchmarks, and provide a pay-as-you-go scalable costing model.

On McLaren Group’s short list of potential technology partners was SAP, and after exploring several options, McLaren Group decided to leverage SAP HANA Enterprise Cloud as it migrated off its legacy systems to SAP Business Suite optimized for SAP HANA.

“We are wall-to-wall SAP, all the way through the supply chain, and we needed to have a central platform to enable what was for us a relatively new concept of being a global business with rapid growth,” Charlton says. “We were reaching the limit of where we could go with old technologies, and SAP HANA has enabled growth in a massive way.”

As for the decision to leverage SAP HANA Enterprise Cloud to quickly deploy its SAP Business Suite applications, Charlton used an analogy familiar within McLaren circles.

“If you buy a car, you want to buy the warranty that comes from the car company,” he says. “If you’re implementing SAP, then SAP HANA Enterprise Cloud is the obvious choice. You could go somewhere else, but with SAP HANA Enterprise Cloud, you know you’re getting the people who designed a bullet-proof solution that has proven performance, cost transparency, and resiliency.”

While these criteria were important for each business division, Charlton singles out McLaren Automotive to illustrate precisely why the move was necessary. “SAP runs the production line, and our cars cost $200,000-plus,” he says. “If we had to stop manufacturing, that would cost us a lot of money in lost production. We don’t want to be in a situation where we would have to compromise like that.”

New Model, New Look

Because of the large scope of the project, McLaren Group divided the project into two major phases. This first phase, which started in 2013, focused on finance, human resources, and other shared services such as procurement. The next phase involved the business ramping up manufacturing and product lifecycle management processes within McLaren Automotive in 2016, which it followed by launching full end-to-end supply chain processes in early 2017.

“It may seem like a long roadmap, but it was a complex project with a lot of legacy solutions in place, and it coincided with massive business growth and change — so it took a bit of time to work through it and get it right,” Charlton says. “It’s also worth spending the time to clean the data, because otherwise, once you start on the new system, you would spend all your time correcting it.”

Executive sponsorship and change management were also key factors in helping to ensure minimal disruption to the business during the cutover, according to Charlton. Production downtime was minimized despite many business process changes after the blueprint phase.

“It’s not just the cutover that’s important, but there’s also cultural change and a desire to want to switch over to the new system,” he says. “On day 1, it was great to see line operators interacting with the new SAP interface developed with SAP Fiori. They were eager to learn and to understand how it was going to work.”

Users on the production line and across other business areas were excited by what went away with consolidation under a centralized SAP ERP, namely manual and spreadsheet-based processes, multiple reconciliations, and an overall lack of data transparency. And with SAP HANA as the in-memory database underneath the entire application suite, more robust reporting was made possible because McLaren Group can now process high data volumes across the business divisions in a fraction of the time than was possible in the previous environment.

“We now have data integrity all the way from design through manufacture and after-sales,” Charlton says. “Having that platform, data transparency, and data flow is a critical point for reporting.”

On-the-Fly Adjustments

Beyond enhanced reporting and better data integrity, the SAP HANA platform is a key part of the McLaren Group’s ambition to extend its use of Internet of Things (IoT) technologies, specifically using sensors on its race cars and analyzing the data in real time to make adjustments and enhance performance. Analyzing sensor data is not new to McLaren, however. “We like to say we invented the connected car back in 1993,” Charlton says. “We’ve been collecting data off race cars since then.”

What has changed over time is the number of sensors, the amount of data collected, and the ability — with an assist from SAP HANA — to make sense of all that data. McLaren Group has over 1 trillion data points from its connected race vehicles. It collects more than 12 billion data points every racing season and around 100 gigabytes each race weekend that is delivered to SAP HANA Enterprise Cloud.

“We built a natural query language with SAP that sits on an SAP HANA in-memory back end in SAP HANA Enterprise Cloud, and that enables us to query about 12 billion data points at a time,” Charlton says.


At each race, the system loads the data from the previous year’s race. After a qualifying session, engineers in the garage have access to millions of data points from the session to compare to the previous year’s race on the same track. The natural query system returns answers to their questions in mere seconds, and they use the information to make necessary adjustments before the next race session.

“You have data that shows how fast a car went around a certain corner, and you can see the brake temperatures, suspension ride heights, and tire pressures and know how you need to adjust the car for the next session,” Charlton says. “You can even query the G-forces exhibited on the McLaren F1 drivers’ bodies when they are cornering — and it returns an answer in one-to-two seconds.”

Even though McLaren Group has been analyzing sensor data for more than 20 years, it had never had this speed or the processing power to analyze billions of data points in mere seconds. “We couldn’t do it before because, traditionally, it involved making a query against the data warehouse — and processing in a data cube could take up to 48 hours for those kinds of data volumes,” says Charlton.

“Loading it into SAP HANA using a natural query language for response times of anywhere between one-to-eight seconds is phenomenal and has transformed how we prepare on race weekends.”

By Ken Murphy, Senior Features Editor | insiderPROFILES

Aviva extends Premiership Rugby title sponsorship deal

Aviva has today renewed its title sponsorship of Premiership Rugby until the end of the 2017-18 season.

The extension will see Aviva enter its eighth season as a key partner of England’s elite domestic competition.

The new deal is set to run from August 2017 through to June 2018 with the upcoming campaign on course to be another exciting affair with 135 games set to be watched by millions of people at stadiums across the country and on BT Sport.

Tom Daniell, Aviva’s Retail Marketing Director, said: “After a thrilling end to last season and a great summer of rugby, we’re incredibly excited to be extending our partnership with Premiership Rugby until the end of the 2017-18 season.

“The extension gives us the opportunity to continue working with Premiership Rugby and the 12 clubs on our community initiatives, notably the Aviva Tackling Numbers programme and the Aviva Community Fund, both of which make such a valuable difference to communities and families across the country.

“With record numbers of both attendances and live TV audiences, the league is going from strength-to-strength and we’re very much looking forward to the upcoming season.”

The deal will also allow Aviva to continue its Tackling Numbers programme – an innovative and engaging programme for 7-9 year olds – which uses rugby to make learning about numbers fun, exciting and rewarding.