Mobil 1 extends Official Motor Oil partnership with Nascar
August 4, 2017
At the NASCAR Fuel for Business meetings in New York, ExxonMobil and NASCAR announced the renewal of a long-standing partnership, continuing to designate its Mobil 1 brand as the Official Motor Oil of NASCAR.
The newly signed agreement will extend the partnership to 20 years, which has been highlighted by marketing and technological innovation that has catalysed growth across both entities.
“We are delighted to continue to serve as the Official Motor Oil of NASCAR,” said Kai Decker, the global motorsports manager at ExxonMobil.
“The renewed partnership allows us to connect with racing fans of the most popular and exciting motorsport series in the country. NASCAR has also been integral in helping support the launch of Mobil 1 Annual Protection motor oil.”
NEWS: @Mobil1 to continue as “Official Motor Oil of NASCAR.”
Details: https://t.co/QZNvmpfJH6 pic.twitter.com/OpxXn7O6HV
— NASCAR (@NASCAR) August 3, 2017
The Mobil 1 Annual Protection product also appeared as a primary sponsor on the hood for each of the Stewart-Haas Racing drivers at NASCAR tracks throughout the 2017 season.
To further support the launch of Mobil 1 Annual Protection motor oil, ExxonMobil will host a fan-friendly event at Plaza33 outside New York’s most iconic basketball arena on Wednesday, 16th August.
“Mobil 1 is one of the most recognizable brands in the world and we are pleased to continue our longstanding partnership for years to come,” said Lou Garate, vice president, partnership marketing, NASCAR.
“Our partner utilizes its official status as a powerful part of its marketing mix through advertising, packaging, point-of-sale and promotions, helping market NASCAR to millions of Americans.”
