Jockey Club Turns Race Champions Into Marvel-Style Superheroes

Red Rum, Frankel and Kauto Star have joined the likes of Spider-Man, Black Panther and Captain Marvel by being immortalised in their own comic book, Magnificent Racehorses, being released in the run-up to the Randox Health Grand National at Aintree this weekend.

The world’s first comic book showcasing British racehorses as heroes has been published in an effort to increase the profile of the sport’s greatest stars and promote Britain’s second biggest spectator sport. The comic is the brainchild of The Jockey Club, which runs some of the world’s leading racecourses, including Aintree, Cheltenham, Epsom Downs and Newmarket.

The Magnificent Racehorses comic tells some of the greatest stories of British racing with its most iconic runners given the superhero treatment by Marvel artists Martin Griffiths and Simon Furman. The ten hero racehorses were selected after a poll by The Jockey Club involving several thousand racing fans.

Her Majesty The Queen, who is The Patron of The Jockey Club and has been a Champion Racehorse Owner twice, even makes an appearance in the comic alongside one of her prized horses.

Paul Fisher, Chief Executive of Jockey Club Racecourses, said: “Horseracing is the second biggest spectator sport in Britain and we want to ensure a new generation of fans are constantly discovering the drama and excitement of its stories.”

“Working with some of the best artists to immortalise British racing’s greatest stars in comic book form will hopefully appeal to our sport’s existing fans and inspire new ones including youngsters to experience the thrill of racing themselves.”

The 24-page Magnificent Racehorses comic is available for free via The Jockey Club’s website here.

 

 

 

Rugby League World Cup Names Barwick As President

The Rugby League World Cup 2021 has confirmed the appointment of Brian Barwick as the tournament’s newly appointed President, stepping down from his current role as Chair of the Board from July 2019.

Barwick wrote: “I was delighted to be the Chairman of the successful Rugby League World Cup 2021 ‎bid and subsequently the Chairman of the organisation tasked with delivering the biggest and boldest Rugby League World Cup there has ever been.”

“I will stand down from that post too, but am absolutely delighted to accept an offer to be the organisation’s President and will continue to do my bit in helping deliver a stand-out international event in this country, a World Cup that will encompass men’s, women’s and wheelchair team competitions staged in ‎some of the country’s finest stadiums and in the heartland of the game.”

RLWC2021 Chief Executive, Jon Dutton said: “Brian has been an integral part of the RLWC2021 journey from chairing the original bid back in 2016. Brian has overseen significant progress since that point including the recently announced selection of venues.”

“On behalf of the RLWC2021 Board I would like to record our appreciation to Brian for his significant contribution, leadership and guidance. His new role as President will give him the chance to continue to influence the tournament at a senior level.”

The RFL’s Nominations Committee will now agree the process for the appointment of a successor as Chair of RLWC2021.

Spurs Announce Rugby Deal As They Open New Stadium

The new home of Tottenham Hotspur will hosts its first Premier League match tonight as the club takes on Crystal Palace.

White Hart Lane Stadium has been undergoing renovation since 2016 and the new arena, officially named the Tottenham Hotspur Stadium, seats 62,062 fans, making it the second largest club ground in the country, behind Old Trafford in Manchester.

The new stadium is thought to have cost around £850 million, according to BBC, slightly more expensive than the £789 million to build Wembley. The final cost is at least double the original £400 million estimate.

The new stadium will be strictly contactless payments only and the first in the country to not accept coins and notes, with 878 payment points around the facility.

Yesterday, Tottenham announced a new five-year deal with Saracens that will allow the Premiership Rugby champion team to play its annual ‘Big Game’ fixture at Spurs’ new stadium from 2020.

Tottenham already has a long-term agreement in place with the National Football League (NFL) to host regular-season games at the stadium.

Spurs Chairman Daniel Levy said in statement: “We look forward to welcoming Saracens and their fans to Tottenham and delivering world-class rugby matchday experiences, showcasing our new stadium and all the surrounding area has to offer.”

The big Saracens match, which usually takes place in March during the international soccer break, has been played at Wembley Stadium in the past.

The New York Times has a feature today on the new stadium.

Cuba Announces List Of Players Free To Sign MLB Contracts

Cuba’s Baseball Federation has unveiled a first list of players authorized to sign contracts directly with Major League Baseball organizations, moving Cuban-U.S. cooperation in the sport forward despite tense broader bilateral relations.

Reuters reports:

The list announced of 34 players between 17 and 25 years old who classify as international amateurs under MLB rules did not include any major stars.

Some, however, have already played professionally abroad like Raidel Martinez, who has played in Japan.

The move comes after the federations reached a historic agreement last December allowing Cuban players to sign with U.S. teams without needing to defect, seeking to end the practice of their being smuggled off the island on speedboats.

“A first step forward for baseball and against the trafficking of human beings,” the Cuban Baseball Federation said on Twitter as the list was announced.

MLB teams will pay their Cuban counterpart a release fee for each player to be signed, providing a huge windfall for Cuban baseball, which has suffered from dwindling budgets and the defection of its best players.

Under the deal, Cuban players 25 years old or under or who have not yet done six years of service in the Cuban leagues must have their federation’s permission to sign up with MLB organizations.

Older, more experienced players are free to sign with MLB teams. The Cuban Federation said it would send the MLB a list of its over-25 “free agents” in July.

Some of the biggest stars in MLB are Cubans who have defected like Yasiel Puig of the Cincinnati Reds, Yoenis Cespedes of the New York Mets and Jose Dariel Abreu of the Chicago White Sox – all of whom have signed multiyear, multimillion-dollar contracts.

The mininum salary for players in Cuba is $50 per month, so the payoff was huge for the stars, although they often had to undertake dangerous journeys to get to the United States.

More than 350 Cuban ballplayers have defected since the start of 2014.

 

Also In The News

Energy group ENI will again be a top sponsors of Italy’s national football squad under a renewal announce today of its partnership with the Italian Football Federation until 2022. ENI will be a top partner of all of Italy’s 19 national football teams at all levels.

The first edition of the World Urban Games will take place from September 13-15, 2019, in Budapest. Organized by the Global Association of International Sports Federations, the event will include six competition sports: 3×3 basketball, BMX freestyle park, breaking, freestyle flying disc, parkour and freestyle roller skate. Laser run and indoor rowing will feature as showcase sports.

The 2019 Miami Open by Itau set attendance records almost throughout the two-week ATP tournament, where Roger Federer won his fourth title. Fifteen of the tournament’s 24 sessions had higher attendance than the previous records, including an all-time singles-session attendance mark of 32,831 during the Saturday session on March 23.

Nivea Sun has become official sun protection of the German Volleyball Federation (DVV) and premium sponsor of the Techniker Beach Tour, with eight beach volleyball events in Germany. Laura Ludwig will be the face of Nivea’s new sun products campaign.

Online sponsorship marketplace Connexi has launched a platform update to encourage brands to invest in women’s sports opportunities. Tim Crow, Non-Exec Director of Connexi, said: “Women’s sports sponsorship is now a high-profile industry, but still needs nurturing to accelerate growth. Connexi is perfectly positioned to do just that, by providing women’s sports organisations with a global online platform.”

iSportconnect will hold its 2019 Ticketing & CRM Masterclass in London on May 22.

An estimated 22.3 million fans in the U.S. listened to live sports on ESPN Radio from September-January, according to a study by Nielsen. That’s 9.2% of the population (age12 and over). ESPN Radio has company-owned stations in four major markets and a network of affiliates across the country.

Also In The News

Energy group ENI will again be a top sponsors of Italy’s national football squad under a renewal announce today of its partnership with the Italian Football Federation until 2022. ENI will be a top partner of all of Italy’s 19 national football teams at all levels.

The first edition of the World Urban Games will take place from September 13-15, 2019, in Budapest. Organized by the Global Association of International Sports Federations, the event will include six competition sports: 3×3 basketball, BMX freestyle park, breaking, freestyle flying disc, parkour and freestyle roller skate. Laser run and indoor rowing will feature as showcase sports.

The 2019 Miami Open by Itau set attendance records almost throughout the two-week ATP tournament, where Roger Federer won his fourth title. Fifteen of the tournament’s 24 sessions had higher attendance than the previous records, including an all-time singles-session attendance mark of 32,831 during the Saturday session on March 23.

Nivea Sun has become official sun protection of the German Volleyball Federation (DVV) and premium sponsor of the Techniker Beach Tour, with eight beach volleyball events in Germany. Laura Ludwig will be the face of Nivea’s new sun products campaign.

Online sponsorship marketplace Connexi has launched a platform update to encourage brands to invest in women’s sports opportunities. Tim Crow, Non-Exec Director of Connexi, said: “Women’s sports sponsorship is now a high-profile industry, but still needs nurturing to accelerate growth. Connexi is perfectly positioned to do just that, by providing women’s sports organisations with a global online platform.”

iSportconnect will hold its 2019 Ticketing & CRM Masterclass in London on May 22.

An estimated 22.3 million fans in the U.S. listened to live sports on ESPN Radio from September-January, according to a study by Nielsen. That’s 9.2% of the population (age12 and over). ESPN Radio has company-owned stations in four major markets and a network of affiliates across the country.

March Madness Viewing Is Highest In Decades

CBS Sports and Turner Sports’ coverage of the 2019 NCAA Division I Men’s Basketball Championship has delivered strong numbers across all platforms.

Live game coverage across TBS, CBS, TNT and truTV is averaging a 6.7 rating and a 15% share in the metered markets, tied for the third-highest rating through the Regional Finals in 26 years. The audience is up 8% over last year.

The past weekend’s Regional Finals across TBS and CBS (7.2/15%) generated the second highest-rating for the Elite Eight since 2011, with increases across all four game windows:

Sunday’s Michigan State/Duke game (10.5/21%) produced the highest metered market delivery for the game window in 14 years, up 4% vs. 2018

Sunday’s Auburn/Kentucky (+15%) and Saturday’s Virginia/Purdue (+14%) and Texas Tech/Gonzaga (+2%) telecasts all showed lifts versus last year’s same coverage

NCAA March Madness Live has set all-time records in live streams and live hours of consumption for the NCAA Tournament to date, with both seeing increases of 30% or more through the Regional Finals.

MML has also set daily records in live hours (eight times) and live streams (five times).

Official NCAA March Madness social accounts have produced a 117% increase in engagements vs. last year’s Tournament to date through Sunday (Facebook, Twitter and Instagram).

Beko Backs League Of Legends Championship

Domestic appliance brand Beko has reached a new esports partnership deal with the European League of Legends Championship (LEC).

The activation will be built around Istanbul-based Beko’s ‘Eat Like A Pro’ initiative dedicated to encouraging healthier eating

The new deal includes rights for broadcast integration, activation rights, product placement, marks usage and category exclusivity.

Beko plans to develop exclusive content with pro players to promote healthy eating habits among gamer community, using the esports heroes as role models.

Beko CMO Zeynep Yalım Uzun said: “In parallel with our ties to more traditional sports this eSports sponsorship will demonstrate how Beko supports the lives and lifestyles of a younger generation of digital natives.”

“LEC is broadcast in six languages and increasingly becoming more popular. We believe that the collaboration will boost Beko brand awareness in target markets while helping us reach a greater audience with ‘Eat Like A Pro’ initiative aiming to encourage healthy eating.”

Alban Dechelotte, Head of Sponsorships and Business Development at Riot Games EU, said: “We are excited to partner with Beko. Together, we’ll be working on some exclusive contents to encourage healthy eating and showcase Pro players from across the LEC with some fun surprises in store. We look forward to working together with Beko to provide an experience for all League of Legends players across Europe.”

McMahon Readies Big Bet On XFL Re-Launch

WWE Chairman Vince McMahon has sold nearly $400 million in WWE shares in order to fund the relaunch of the XFL, closing in on his pledge to devote $500 million to the revival effort.

According to a filing with the Securities and Exchange Commission, McMahon last Wednesday sold 3.2 million shares of the company’s stock for just under $272 million. That move followed an earlier sale of shares.

He has indicated that he plans to invest the money in his Alpha Entertainment venture, established in 2017, when he announced that he would be bringing the XFL back nearly 20 years after its unsuccessful maiden voyage on NBC.

McMahon still owns 28.7 million shares in WWE, worth $2.49 billion.

The XFL launch is planned for 2020 with teams in eight cities.

The XFL Commissioner and CEO is Oliver Luck, a former NFL player who served as CEO of NFL Europe and more recently served as Athletic Director at West Virginia University.

The XFL yesterday named Jordan Schlachter as Chief Marketing and Commercial Officer. He was most recently Chief Marketing Officer of the National Basketball Players Association and President of its marketing and revenue arm, THINK 450.

Derek Throneburg, joins the league as Senior Vice President of Team Business Operations. He was most recently Vice President of Customer Insight and Engagement for Pacers Sports & Entertainment in Indianapolis.

Last week, the XFL announced the team presidents for their Los Angeles, Seattle and Washington, DC franchises.

  • Heather Brooks Karatz will be the President of the Los Angeles franchise. She was most recently the Executive Vice President and General Counsel of the Los Angeles FC and Banc of California Stadium
  • Ryan Gustafson will lead Seattle’s team. He was Vice President of Business Strategy & Development for Sounders FC.
  • Erik A. Moses is President of the Washington DC team. He was Senior Vice President and Managing Director of Sports, Entertainment & Special Events for Events DC.

Other XFL teams will be in Dallas, Houston, New York, St. Louis and Tampa.

U.S. Women’s Team Says Gender Pay Lawsuit Is About Equality In Football, Not Just Money

Members of the United States women’s soccer squad (USWNT) say their lawsuit against the national federation alleging gender discrimination is not just about wages but also improving the sport for women participating in it at all levels.

All 28 members of the squad were named as plaintiffs in the lawsuit, which was filed in federal court last month and says the women are not paid the same as their male counterparts.

Reuters reports:

While the U.S. men’s team have voiced their support, the U.S. Soccer Federation has said it was surprised by the lawsuit, with its president, Carlos Cordeiro, saying it strives for equal pay and has boosted its investment in female player development programs.

Midfielder Megan Rapinoe told Reuters in an interview timed with Equal Pay Day on April 2 that they were also pushing for systematic change.

“For us it is really important to really look at the bigger picture of the compensation piece,” she said.

“I don’t think you can talk about compensation articulately or intelligently until you have a conversation about funding across the board,” she said.

“So, whether that is youth teams or staffing for each team or promotion and sponsorship, you know, advertising for both teams, I don’t think that that is equal yet,” she said.

“So yes we are fighting for equal compensation but we are also fighting for this larger picture of investment in both programs equally.”

Since the lawsuit was filed, some companies have stepped in to help close the pay gap.

Nutrition snack company Luna Bar on Tuesday announced that it would give each member of the squad competing at the Women’s World Cup a one-time payment of $31,250 — the difference in the bonus paid to the men’s World Cup squad.

Sportswear company Adidas has also said that if the USWNT win the Women’s World Cup this year its sponsored players would receive the same performance bonus payments as their male counterparts.

The players said change was also needed outside the United States.

“We are hopeful that FIFA is doing things to put more women in executive positions and more women within FIFA in general,” striker Alex Morgan told Reuters.

“We still feel like they are very behind on the trend and we are hopeful that what we are doing today and the continual fight that we have will help FIFA proactively change the inner workings of the system that is very flawed within them as well.”

Morgan said the team hoped to improve the lives of the next generation of female athletes.

“I think we realize the opportunity we have and the resources we have are due to the generation before us and we hope to increase those opportunities and resources available for the generation after us,” she said.

“We might not see equal pay among athletes within our generation but the hope is that the future generations will.”

The women said the lawsuit would not distract them from their efforts to win back-to-back World Cups, and a fourth title overall, when they compete in France in June.

“Success for us is very simple and it is very clear from the first second that you get on the team, whether it is like a passing pattern or a small-sided game or a friendly or a World Cup final — it’s winning,” Rapinoe said.

“It’s competing to the best of your ability, it’s trying to be the absolute best that you can so for us the expectation is always the same, success for us looks like winning,” she said.

“It looks like winning the World Cup.”