LaLiga: How Spanish Derbies Are Reaching All Corners Of The World

Not only is Spain home to some of the biggest clubs and best players in world football, but the country also boasts some of the sport’s most intense and exciting derbies. There is much more at stake than three points when certain clubs meet and these rivalries have been showcased in Africa through interactive workshops held in the Nigerian city of Lagos and the South African city of Johannesburg.

The five derbies showcased included the Basque Derby between Real Sociedad and Athletic Club, the ‘Gran Derbi’ between Sevilla and Real Betis, the Madrid Derby between Atlético and Real Madrid, the Valencian Derby between Valencia and Levante and the Catalan Derby between Barcelona and RCD Espanyol de Barcelona. To truly bring these to life, LaLiga used food, music and player appearances to offer local media a memorable experience.
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LaLiga Goes Immersive To Raise Profile In Africa

Interactive workshops held in Africa to promote LaLiga’s five main derbies created significant coverage in the local media. LaLiga plans to host similar events in other locations around the world.

Not only is Spain home to some of the biggest clubs and best players in world football, but the country also boasts some of the sport’s most intense and exciting derbies. There is much more at stake than three points when certain clubs meet and these rivalries have been showcased in Africa through interactive workshops held in the Nigerian city of Lagos and the South African city of Johannesburg.

The five derbies showcased included the Basque Derby between Real Sociedad and Athletic Club, the ‘Gran Derbi’ between Sevilla and Real Betis, the Madrid Derby between Atlético and Real Madrid, the Valencian Derby between Valencia and Levante and the Catalan Derby between Barcelona and RCD Espanyol de Barcelona.

To truly bring these to life, LaLiga used food, music and player appearances to offer local media a memorable experience.

You can read the full story here.

World Rugby’s Head of World Cup Alan Gilpin: “Building A Wider Audience for Rugby”

The 2019 Rugby World Cup, six months away, will be the biggest event on the international calendar this year, playing a large part in World Rugby’s vision for growing the sport globally.

Held in Japan for the first time, the tournament from September 20-November 2 will showcase 20 national teams playing 48 matches in 12 cities across Japan.

The host cities are “brilliantly engaged” in making the tournament a success, according to Alan Gilpin, who is World Rugby’s Chief Operating Officer and Head of Rugby World Cup.

A big reason for being in Japan is to capture a new audience for rugby and the ticketing programme is showing the success of coming to Japan, he said an exclusive interview with iSportconnect TV.

With two million tickets for sale and 13,000 volunteers to mobilise, one of his challenges  has been getting the Japanese organising committee prepared for the massive scale of the undertaking,

During the first month of the tournament, there will only be four days when there’s not a match taking place.

The event will be a great opportunity for Japan to boost its development as a leading rugby nation and also a “great springboard” for the host nation before the Summer Olympics in Tokyo.

The Rugby World Cup “is not only a great global event that draws a whole new audience that we don’t normally have,” Gilpin said. “It’s also a chance to make the commercial return that we need to do everything that we do.”

In the interview with Ben BarkerCommercial Director of Monterosa, he talked about the health of the sport more generally, including the women’s game, “the fastest growing part of the sport without a doubt.”

Manchester United And AC Milan Line Up For International Champions Cup

Manchester United, AC Milan and Benfica will play in this summer’s International Champions Cup (ICC).

ESPN has reached a new multi-year agreement with Relevent Sports Group for media rights to the annual summer football tournament featuring top European clubs playing across North America, Europe and Asia.

The agreement grants ESPN exclusive English and Spanish-language rights to a total of 25 matches, including the annual ICC tournament and various club friendlies, each summer in the U.S., Mexico, Central America and the Caribbean through 2021.

In the U.S., ESPN and Spanish-language ESPN Deportes will each televise 15 matches per year.

For the first time, OTT service ESPN+ will exclusively carry up to 10 matches live in English and Spanish, beginning this summer.

Additionally, ESPN platforms will cover the Women’s International Champions Cup – a new women’s competition that debuted in 2018 with the best clubs in women’s soccer.

The 2019 ICC marks the fourth straight year of ICC matches on ESPN. Last year, ESPN carried all 27 matches as 18 premiere clubs played in eight countries across North America, Europe and Asia over a three-week period.

“In six years, the International Champions Cup has become a fixture on the soccer calendar and the official start of the soccer season and ESPN has played a big part in that process,” said Relevent Sports Group Executive Chairman Charlie Stillitano.

“When looking to advance the tournament, we extended our agreement with ESPN, in large part because they share our vision of growing the sport of soccer both domestically and around the world.”

New NBA YouTube Africa Will Show Live Games

The National Basketball Association and YouTube today announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa.

In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA Africa YouTube channel will celebrate the impact of African players in the NBA.

It will also showcase the league’s long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth.

The first two live game broadcasts on the new NBA Africa YouTube channel will take place this Sunday, March 24, and will feature the Charlotte Hornets hosting the Boston Celtics at 12:00 am (CAT) followed by the L.A. Clippers visiting the New York Knicks at 6:00 pm (CAT).

The channel will feature original and archived programming, including a collaboration with Africa-based YouTube creators on original content, a customized weekly magazine show and NBA documentaries featuring current and former African players and legends.

“The NBA Africa YouTube channel is yet another important milestone for the NBA in Africa and will allow more fans to access our games, live and on demand, across the continent,” said Amadou Gallo Fall, NBA Vice President and Managing Director for Africa,

“As we enter the home stretch of the NBA season and teams fight for playoff positioning, we look forward to bringing the excitement of the NBA to more fans in sub-Saharan Africa while celebrating the NBA’s rich history and bright future in Africa.”

“From inception, YouTube has been a hub for fans to catch up on moments and coverage from their favorite sports,” said Dayo Olopade, Manager of YouTube Partnerships in Africa. “We are delighted to be partnering with the NBA to bring the action and inspiration of basketball to our audience in Africa.  We hope NBA fans on the continent enjoy watching the live games and commentaries on YouTube.”

The NBA was the first professional sports league to partner with YouTube and launch its own channel in 2005.  Last year, YouTube TV became the first presenting partner of NBA Finals and WNBA Finals.  To date, the NBA YouTube channel has generated more than 5.4 billion views.

The NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010.  Opening-night rosters for the 2018-19 NBA season featured 13 African-born players.

Last month, the NBA and FIBA announced their plan to launch the Basketball Africa League, a new professional league featuring 12 club teams from across Africa.

ESPN+ Is New Exclusive Home For UFC Pay-Per-View Events

Digital streaming service ESPN+ will become the exclusive distributor of pay-per-view events for the Ultimate Fighting Championship (UFC) in the USA.

The events will begin on April 13, almost exactly a year since parent company Walt Disney Co launched ESPN+ to retain viewers as traditional cable audiences started migrating to OTT services.

Reuters reports:

ESPN+ attracted 568,000 new subscribers when UFC debuted in January after the Las Vegas-based mixed martial arts promoter, a unit of Endeavor, LLC, moved fights there from Fox Sports.

By the time Disney held its quarterly earnings call with investors in February, it said ESPN+ had signed up 2 million paying subscribers. It is the model for Disney+, a streaming service for family-friendly Disney content that is supposed to launch later this year.

The UFC deal takes the traditional pay-per-view (PPV) model to a new level, giving ESPN+ subscribers exclusive access to the “biggest and most important fights,” said ESPN+ Executive Vice President Russell Wolff,.

The deal will also give the UFC something it has never had before: data about its PPV audience, including information about who is buying event access and viewers’ propensity to purchase goods, said UFC Chief Operating Officer Lawrence Epstein.

Fans will be able to access UFC content in one place, rather than having to jump to different platforms as they did in the past. The agreement does not impact UFC’s commercial sales to the thousands of U.S. bars and restaurants that air its fights, Epstein said.

Monday’s UFC deal is an expansion of its previous ESPN+ agreement, which covered media rights to UFC Fight Night and now runs through 2025 along with the PPV deal.

The expanded agreement covers 12 live PPV events per year that will be streamed in high definition in English and Spanish.

PPV UFC fights will cost $59.99 per event for current ESPN+ subscribers, slightly less than the $64.99 fans usually paid in the past. New subscribers will pay $79.99 for their first PPV event and get one-year of ESPN+ access.

Japan’s Olympic Chief Will Resign

Japanese Olympic Committee (JOC) President Tsunekazu Takeda, who is under investigation for suspected corruption, said on Tuesday he will step down from his position when his term ends in June and resign from the International Olympic Committee.

Reuters reports:

Takeda, who was president of the 2020 bid committee, said during a JOC board of directors meeting in Tokyo he would step down and not seek re-election.

French prosecutors have questioned Takeda in Paris and placed him under formal investigation in December for suspected corruption in Tokyo’s successful bid to host the 2020 Summer Games.

At a news conference later on Tuesday, Takeda said: “I don’t believe I’ve done anything illegal.”

When asked why he had not resigned with immediate effect, Takeda said: “It pains me to have created such a fuss, but I believe it is my responsibility to serve out the rest of my term.”

Takeda had been head of the JOC since 2001 and his resignation leaves a cloud hanging over both the national committee and the organizers of the Tokyo 2020 Games.

He also serves on Tokyo 2020’s Executive Committee but it was unclear whether he would also be standing down from this role.

French investigators have led a years-long probe into corruption in athletics and in early 2016 extended their inquiry into the bidding and voting processes for the hosting of the 2016 Rio de Janeiro and the 2020 Tokyo Olympic Games.

Multi-million dollar payments made by the Tokyo bid committee to a Singapore consulting company are under probe and Takeda is suspected of paying bribes to secure the winning bid.

Takeda has denied any wrongdoing, saying that there was nothing improper with the contracts made between the committee and the consultancy and that they were for legitimate work.

The IOC’s ethics commission has opened an ethics file on Takeda, who chairs the IOC’s marketing commission. Takeda has been a member of the IOC since 2012 and was president of the Tokyo 2020 bid committee.

Tokyo 2020 organizers have yet to comment on Takeda’s resignation.

The JOC is expected to elect a new president in June during regular biennial voting.

Japanese media have reported that former Olympic judo champion Yasuhiro Yamashita and Japan Football Association President Kozo Tashima, both JOC Executive Board members, could be in line to take over.

German Clubs Slow To Join Dugout Network

Dugout, the social media company owned by nine of Europe’s biggest football clubs, has 30 others active on the platform in the top-tier leagues of the major markets beyond the ownership core.

Italian research company IQUII, surveying 237 football clubs around Europe, found 39 of them in the five largest markets have an active Dugout presence.

Nine of those are the Dugout partners: Arsenal, Chelsea, Barcelona, Bayern Munich, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

Excluding the partner clubs, IQUII reports the Dugout team count in the top leagues as follows:

  • England (Premier League) – 10
  • Spain (LaLiga) ) – 9
  • Italy (Serie A) – 6
  • France (Ligue 1) – 4
  • Germany 1 (Bundesliga)  – 1 (it’s FC Schalke 04)

And there are three Dugout teams in Portugal.

Dugout distributes content on platforms such as Apple TV and Amazon Fire and OTT providers can also commission or license exclusive content created by clubs or Dugout Originals.

IRONMAN Extends Exclusive Content Deal With Facebook

IRONMAN has a new multi-year partnership extension with Facebook for live and fully produced IRONMAN race coverage.

The agreement calls for Facebook Watch to be the exclusive digital home of 17 live events in 2019 and increasing to 19 events in 2020, with a third-year option for 22 events in 2021.

This includes full live coverage of the IRONMAN World Championship and IRONMAN 70.3 World Championship, as well as VOD recaps of every event broadcast on Facebook Watch.

All coverage will be available globally on Facebook Watch via the IRONMAN Now Facebook Page.

IRONMAN is owned by Wanda Sports Holdings.

In just the first year of the Facebook partnership in 2018, IRONMAN showcased a large and engaged audience with more than 3.5 million people watching at least one minute of an IRONMAN live broadcast, while totalling 4.5 million engagements through all content posted on the IRONMAN Now Facebook Page.

Devi Mahadevia, Facebook North America Sports Programming Lead, said: “Participatory sports are a great fit for Facebook Watch because they’re highly communal with established and engaged fanbases on our platform.”

“IRONMAN is a perfect example, so we’re thrilled to build on the success of our 2018 partnership by teaming again to bring fans around the world full-length coverage of the competition’s top events.”

“The partnership with Facebook has given us the unique ability to showcase our sport to a global audience while taking them inside the inner workings of race day,” said Matthieu van Veen, Chief Revenue Officer of IRONMAN.

“With events on every continent and in more than 50 countries, we continuously strive to provide our athletes, fans and sponsors with content and platforms to connect. Facebook Watch provides the most innovative tools to allow our community to interact and engage throughout the 10 hours of live coverage for each of the events.”

IRONMAN will produce its live coverage for a connected audience, incorporating unique viewer interaction through Facebook Watch Parties, real-time polls, fan discussion, and user generated content from spectators along the course.

Football Wins Breakthrough Anti-Piracy Verdicts in Spain

The fight against football piracy has led to the first guilty verdicts against public establishments that broadcast LaLiga matches illegally, with over 600 locations having had legal proceedings opened against them.

The judgements handed down so far consider the owners of these public establishments to be in violation of intellectual property law.

The penalties are a minimum prison sentence of four months, payment of penalties, compensation payments to LaLiga for damages and losses caused and the payment of legal fees.

These judgements confirm the effectiveness of the Content Licensing Verification Territorial Network created by LaLiga, the objective of which is to protect the audio-visual rights of Spanish clubs and to defend law-abiding establishments that are unfairly affected by competition from illegal broadcasters.

This team, made up of around 100 professionals, works throughout Spain detecting public establishments that are profiting from the fraudulent emission of LaLiga content.

More than 80,000 visits have already taken place during this season, with more than 19,000 fraudulent emissions detected, as well as about 60 cases of sub-operators and installers who have profited from commercialising and / or facilitating access to LaLiga content in public places.

In order to further increase its effectiveness, these efforts have been carried out in close collaboration with Mediapro, which owns the rights to distribute LaLiga matches in public places in Spain.

With the information gathered by this team, LaLiga reported more than 4,300 establishments to the police authorities, which led to a national operation by the police force’s Cybercrime Unit.

As a result, more than 800 illegal decoders were seized.

The crimes that are alleged to have been committed carry penalties of up to four years in prison for those responsible.

Although the majority of the operation was carried out during the month of December 2018, several police operations have been replicated in the islands of Mallorca and Gran Canaria over recent weeks.

According to a press release from the national police force, agents in “found that approximately 75% of inspected establishments were carrying out illegal activity through various forms.”

In addition to public establishments that broadcast football illegally, LaLiga is focused on sub-operators and installers whose business is to provide pirate decoders to both individuals and public places.

LaLiga has also achieved success here, as a local court recently brought measures against a popular operator that broadcasts in the Sevillian town of Aznalcóllar and had been illegally providing the signal of LaLiga matches to public establishments without having authorisation to do so.

The measures consist mainly of:

  • Requiring the different public establishments that are customers of this illegal operator to immediately cease broadcasting and to hand over their  decoders to the authorities for inspection;
  • Requiring the investigated operator to immediately stop supplying LaLiga content to any type of public establishment or face charges. This cessation will also be verified by the national police force’s Technological Research Unit.