Pepsi Replaces Coke At Indy 500
By Community | April 12, 2019
PepsiCo, Inc. and the Indianapolis Motor Speedway announced a multi-year partnership Thursday making Pepsi and MTN DEW become the Official Soda Beverages of the home of the Indianapolis 500.
Pepsi replaces long-time IMS partner Coke as the exclusive partner at the 400,000-capacity venue.
Pepsi’s brand Aquafina will also become the Official Water of IMS starting with the 2019 season.
PepsiCo products will be served exclusively at concession stands and in suites throughout starting with the INDYCAR Grand Prix on May 11 and 103rd Indy 500 takes place on May 26.
“PepsiCo products are a perfect complement to events at the Indianapolis Motor Speedway, and Pepsi’s market activation and consumer focus make for an exciting partnership,” said IMS President J. Douglas Boles.
“The PepsiCo line of beverages are enjoyed worldwide and is an excellent match for the global reach of elite events at IMS.”