Premier League Clubs Set Revenue Record But Rising Wage Hit Profits

Premier League club revenues increased to a record £4.8 billion in 2017/18, according to analysis from Deloitte’s Sports Business Group.

However, wage costs increased by 15% year-on-year to £2.9 billion, resulting in combined operating profits of £0.9 billion (2016/17: £1 billion).

The increase in revenue is in part attributable to the Premier League having a record five teams competing in the UEFA Champions League last year, all reaching the Round of 16 or beyond, resulting in a substantial increase of  approximately £71 million in UEFA Champions League distributions to Premier League clubs.

Alongside the increase in UEFA distributions, matchday and commercial revenue both grew by 8% and 12% respectively.

Dan Jones, Partner and Head of the Sports Business Group at Deloitte, commented: “Premier League clubs’ revenues continued to reach new heights in 2017/18.

“Tottenham Hotspur’s relocation to Wembley Stadium and increased commercial activity, including the commencement of their new kit deal with Nike, contributed more than half of the Premier League’s matchday revenue growth and almost a quarter of the Premier League’s commercial revenue growth respectively, driving the club’s record levels of pre-tax profitability.”

However, the Premier League’s wages/revenue ratio increased to 59% in 2017/18, rising from the previous season’s ratio of 55%, which was a 19-year low owing to the increased broadcast revenues at the start of the current broadcast rights cycle.

Almost half of Premier League clubs recorded a wages/revenue ratio of 70% or greater, with overall wage spend increasing 15% to £2.9 billion.

Jones added, “We have seen clubs’ wage expenditure increase at a faster rate than revenue growth in 2017/18. This is the same pattern as observed in the second year of the previous Premier League broadcast rights cycles, as clubs continue to invest in playing talent. 59% is the lowest wages/revenue ratio outside the first year of a broadcast rights cycle since the 1998/99 season.”

The analysis reveals that Premier League clubs made a collective pre-tax profit for the fourth time in the last five years, again the second highest profit in history, with three clubs (Arsenal, Liverpool and Tottenham Hotspur) contributing over 75% of this total, but also an increase in the number of clubs reporting a pre-tax loss.

Tim Bridge, Director in the Sports Business Group at Deloitte, said: “The increased wage expenditure was expected given the busy transfer market in the 2017/18 season, with two record transfer windows driving estimated Premier League gross spend of £1.9 billion.

“However, with the total value of Premier League broadcast rights expected to only marginally increase in the 2019/20-2021/22 broadcast rights cycle, increases in wage and transfer expenditure may be expected to slow in the medium term, as already signalled by the reduced estimated £1.4 billion gross transfer spend in the current season.”

“With the emphasis now on clubs to generate revenue growth from sources other than central broadcast distributions, it may be that we see the levels of pre-tax profit diminish over the next few years.”

Rugby League World Cup De-Risks Currency Transactions

The Australian dollar has been very volatile this year. There was even a flash crash early in the year when it lost 7% of its value in just seven  minutes against the US Dollar.

This volatility exists because in the eyes of the market, the Australian dollar is seen as a proxy for China. Its ups and down are strongly linked to China’s economic performance. The Chinese buy commodities from Australia, and when they are buying less, it weighs on the Australian currency. So, the Chinese trade dispute with the U.S., for example, has been a negative factor.

The British pound has also been prone to volatile moves, really since the 2016 referendum voted in favour of leaving Europe. The pound fell from $A2.05 to $A1.56 – a drop of 24% in some 4 months. This sort of dramatic volatility is a concern for sterling-based organisations that have future commitments in Australian dollars.

The organisers of the Rugby League World Cup 2021, to be held in England, need to be sure of having an exact amount of Australian dollars several years out. Therefore, the decision was made to hedge forward in order to safeguard the required amount in Australian currency and they approached AFEX over twelve months ago to help manage and mitigate foreign currency risk associated with the tournament.

Jon Dutton, the Chief Executive of RLWC 2021 (in photo), said: “We have a significant rights fee to pay to the International Federation in Australian dollars. Due to the volatility of the currency, unpredictability of the markets and the duration of our contract we opted to use AFEX’s services.”

“They provide clear solutions to help us manage our FX challenges,” he added. “They are approachable, with a local office and a good understanding of our business objectives.”

OTT: “Our Secret Is Slicing And Dicing For Multiple Platforms”

The future of OTT was naturally a key topic at iSportconnect’s recent Broadcast Masterclass in London.

We asked three of the leading executives at the event to share their views on this big subject.

  • Olivier Dufour, CEO of Motorsport Network France
  • Jan Olsson, Head of Sports Rights, SVT Sweden
  • Jim O’Toole, CEO of Event Rider Masters

In this video feature, they provide valuable insights about:

  • Tailoring content for different audiences
  • The growth of OTT and broadcast rights in the future
  • How OTT fits company strategies
  • What will OTT services look like in five years

SportAccord Renews Bronze Partners For Gold Coast

SportAccord has confirmed five Bronze Partners for the Gold Coast edition of the World Sport & Business Summit set to take place from 5 – 10 May 2019.

Chuncheongbuk-do Province in South Korea is gaining attention as a centre for martial arts and wilt host the 2019 World Martial Arts Masterships from August 30 to September 6 under the patronage of GAISF.

The Commonwealth Games Federation’s most recent event on Gold Coast was billed as the “Games of Firsts” – historic first-ever medals for five Commonwealth islands and states; an equal number of medals for women and men for the first-time at a global multi-sport Games; and a ground-breaking Reconciliation Action Plan to acknowledge, respect and support Indigenous and Torres Strait Islander communities. The next Commonwealth Games will take place in Birmingham, England in 2022.

The Canadian Sport Tourism Alliance services over 500 members across Canada, including 150 municipalities, 300 national and provincial sport, multi-sport and major games organisations and a variety of other sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry in Canada with approximately $6.8 billion in annual spending by domestic and international visitors.

The International Basketball Federation (FIBA) is the world governing body for basketball.

Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. Since Visit Victoria’s establishment, the region has hosted more than 450 business events, 70 major events and over 180 regional events.

F1 Continues Search For Miami Grand Prix Venue

Formula One and local organizers have given up on plans to hold a race in downtown Miami because of the disruption for businesses and residents, according to the Miami Herald.

Reuters rerports:

It said they were now looking into an alternative race location on land next to the Hard Rock Stadium, home of the Miami Dolphins NFL team, to the north of the Florida city.

“We want to do something great for Miami,” Tom Garfinkel, Vice Chairman and CEO of the Miami Dolphins and Hard Rock Stadium, told the paper.

“Unfortunately when we finally received the detailed report of what it would take to build out a street circuit each year, the multiple weeks of traffic and construction disruption to the port, Bayfront Park and the residents and businesses on Biscayne Boulevard would have been significant.”

Formula One had hoped to add the street race to the calendar for this year but that was pushed back last July until at least 2020 as a result of emerging local opposition to the proposed harborside layout.

The sport’s owners Liberty Media say they want to make sure Miami, which has been offered a 10-year contract, has long-term viability with maximum local support.

The race would be a second Grand Prix in the United States after the one in Austin, Texas.

Miami Dolphins franchise owner Stephen Ross is supporting the project, with a company owned by the U.S. entrepreneur lined up as the potential promoter.

“A lot would have to happen for us to be able to do it,” said Garfinkel of the new proposal.

“But we have over 250 acres of land so adding an F1 race to where Hard Rock Stadium and the Miami Open sit means we can create a world-class racing circuit that is unencumbered by existing infrastructure.”

Denmark Rules To Block Pirate Sports Streaming

For the first time in Denmark, a court ruling has established that sites offering illegal streams of live sport can and should be blocked.

Denmark’s RettighedsAlliancen (the rights holders alliance), in cooperation with the Spanish football league LaLiga, led the first blocking injunction case concerning illegal streaming of live sports in the country.

Live sport is very popular among Danes, but not everyone obtains access to live streaming of sports matches legally.

From February 2018 to February 2019, RettighedsAlliancen registered 18 million visits to the most popular illegal live sports services in Denmark. At the same time, RettighedsAlliancen observed an increase of 15 % to the services in the same period.

Maria Fredenslund, CEO at RettighedsAlliancen, who litigated the case before the court, said: “We see heavy traffic to websites that offer illegal live streaming of sports events. Especially football matches attract the attention of Danish users and with an average of 1.4 million monthly visits by Danes there is talk of a widespread and very serious problem.”

Fredenslund added that this problem goes beyond the rightsholders because the users of these illegal services are also unaware of the risks.

“Reports show that the risk of being infected with malware when using this type of illegal service is very high. At the same time, the huge amount of traffic to these sites generates a lot of money from ads, which ends up in the pockets of the criminals behind these sites”, she explained.

In this case RettighedsAlliancen and LaLiga have asked the court to order the Danish Internet Service Providers to block the nine most popular illegal live sport streaming services. These services are the most popular among Danish users and have provided access to content that LaLiga owns the rights to.

LaLiga’s Audiovisual Director, Melcior Soler, explains that illegal streaming of LaLiga’s matches has been a big problem for a long time:

“Audiovisual Piracy is illegal and has significant consequences, not only for us, but for the league and the future of the game, so we are very happy that RettighedsAlliancen has joined us in the fight. We know that Denmark is at the forefront of the development of digital tools to fight online piracy, and this is a big issue for us,” he said.

“We are now looking forward to seeing the effects of the blockings and hope that they can serve as an example for other countries, so that we can stand together in the fight against online piracy.”

Ladbrokes-Coral Group Calls For End To All Sports Betting TV Ads – And Goes Even Further

GVC Holdings PLC , the global sports-betting and gaming group which owns Ladbrokes and Coral, has today called for an end to all UK sports-betting broadcast advertising, at any time of the day, on live and repeated sporting events (exempting horseracing).

Under GVC’s proposals advertising specifically promoting responsible gambling and safer gambling campaigns would be permitted, but strictly limited to one advertisement per commercial break.

The call goes far further than the forthcoming pre-watershed, whistle-to-whistle advertising ban which is set to be introduced at the start of the 2019-20 football season in August.

While GVC helped to bring about the new restrictions, the company said they do not go far enough, and is therefore calling on its industry peers to join it in helping to revolutionise the marketing of gambling brands.

GVC has also today committed to unilaterally ending all football shirt sponsorship deals with UK teams and banning perimeter board advertising at football grounds, to allow sporting fans to watch their favourite teams without seeing any incentives to bet.

The Company has urged its industry peers and UK football governing bodies to support this move and take action in this area.

GVC’s CEO, Kenny Alexander (above) said: “Whilst the vast majority of our customers enjoy our products responsibly, it is high time that the industry did more to protect its customers from potential harm. As the UK’s largest gambling company, and owner of Ladbrokes and Coral, we at GVC are doing exactly that. I call on our industry peers to help us bring about an end to broadcast advertising which promotes sports-betting in the UK no matter the time of day.”

“Increasing investment in research, education and treatment ten-fold by 2022, funding treatment centres and using technology to intervene before a problem develops, alongside our existing behavioural analytics, brings to life our commitment to be the most trusted and enjoyable betting operator in the world.”

“The industry should and can do more to protect the vulnerable, and today’s announcement demonstrates GVC’s commitment to delivering on that.”

 

PGA TOUR Heads To Japan For First Official Event

Tiger Woods announced Wednesday that he will return to Japan for the first time in more than a decade to compete in the inaugural ZOZO CHAMPIONSHIP.

The ZOZO CHAMPIONSHIP, the first official PGA TOUR event in Japan, will be played Oct. 24-27, 2019, at Accordia Golf Narashino Country Club outside Tokyo.

“I’m excited to play in the inaugural ZOZO Championship in October, and return to Japan, one of my favourite countries,” Woods said. “It’s going to be a fun fall.”

Woods made his last appearance in Japan in 2006, when he lost a playoff to Padraig Harrington at the Dunlop Phoenix. Woods had won that event the previous two years. He also played the 2001 World Cup of Golf in Japan, famously chipping in for eagle on the final hole to force a playoff. The South African team of Ernie Els and Retief Goosen won in extra holes.

Woods’ last appearance in Asia came at the 2012 CIMB Classic in Malaysia.

Woods is coming off a win at the Masters, which was his 15th major championship and 81st PGA TOUR victory. It was his second win in his last seven PGA TOUR starts. He’s now one short of Sam Snead’s mark for most PGA TOUR wins.

Riot Games: “Big Brands Already Understand Esports”

Esports is no longer the new kid on the block in the competition for sports sponsorship investment.

“A lot of people would probably be surprised with just how sophisticated many of the big brands already are about esports,” said Ryan Geddes, Head of Marketing UK, Riot Games. “They have done the work.”

Riot Games is the publisher of League of Legends, the most played PC game in the world and a key driver in the explosive growth of esports.

One area where brands do have to adjust their thinking is activation, where learnings from mainstream sports don’t necessarily translate.

“We want to make sure that we are doing things for our players and our fans that really resonate with them and help create and strengthen an emotional connection with this thing that they love,” Geddes said.

Founded in 2006, the Los Angeles-based company was majority-acquired by China’s Tencent group in February 2011 and fully acquired in December 2015.

Riot Games operates the League of Legends Championship Series comprising leagues in North America and Europe and shown on ESPN+. There are more than 100 teams in Riot Games’ 14 regional leagues around the world.

Among the team owners in Riot Games’ leagues are owners and investors from the NBA and other high-profile backers.

Enjoy the interview.

Learfield IMG Acquires Big 12 Sponsorship Rights

The Big 12 Conference of American college sports has announced Learfield IMG College as its new comprehensive sponsorship rights holder.

The Big 12 encompasses five states with over 40 million people within its footprint and includes many big-time sports powerhouses. Members are Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia.

Learfield IMG College will have the worldwide sponsorship rights to all 16 Big 12 championship events and the right to sell title, presenting, and other secondary sponsorships to a broad array of Big 12 events as well as certain other advertising inventory.

“Given the scope of Learfield IMG College in the collegiate space, and its existing relationships with all of our member institutions, the Big 12’s sponsorship rights will be well positioned,” said Big 12 Commissioner Bob Bowlsby. “To add the Learfield IMG College name to our portfolio furthers the best-in-class relationships of the Big 12 Conference.”

“We have worked with individual Big 12 schools for many years, and we are honored to now have the opportunity to work with the Big 12 Conference,” said Greg Brown, President and CEO, Learfield IMG College. “We appreciate Bob and his team trusting us to drive sponsorships on a league level.”

Learfield IMG College will establish Big 12 Sports Properties, which will operate from the conference office in Irving, Texas.