ESPN Digital Racks Up Record Traffic

ESPN Digital ranked as the top U.S. digital sports property in March across every key metric.

ESPN reached 95.4 million unique visitors (up +23% YOY) for its largest March on record. The ESPN app was once again ranked as the No. 1 sports app in the U.S., attracting 19.9 million unique visitors and 1.8 billion minutes, up +25% and +39%, respectively YOY.

ESPN Digital also was No. 1 in total minutes with 6.1 billion, which was 3.1 billion more than No. 2 Yahoo-NBC Sports (3.0 billion), and with an average minute audience of 137,500, out-delivering No. 2 Yahoo-NBC Sports (67,832).

ESPN’s Digital properties include ESPN.com; espnW, the network’s initiative serving female sports fans; the ESPN App, WatchESPN and ESPN3, the 24/7 live sports broadband network, and ESPN Fantasy Sports, which includes the No. 1 fantasy football game.

ESPN Digital properties also include ESPN Digital Audio, Interactive Games and other emerging digital media properties including fivethirtyeight.com, Nate Silver’s site exploring analytics across sports, politics and economics.