LaLiga Unveils Social Project For Refugees In Jordan

The LaLiga Za’atari Social Project, the socio-educational initiative that LaLiga has been developing for a year in Jordan through its department of Sports Projects and the LaLiga Foundation in collaboration with AFDP Global (Association Football Development Programme Global), was officially unveiled yesterday.

As a result of this collaboration and the commitment of LaLiga Santander, LaLiga 1l2l3 and the Liga Iberdrola clubs, the LaLiga | Za’atari Social Project will create a league competition in which all of the 36 teams will be twinned with LaLiga and the Liga Iberdrola clubs, who have donated sports equipment.

The aim of this LaLiga multidisciplinary project is for football to serve as an enduring educational tool that helps to promote core values and behaviour with the purpose of improving the quality of life of the inhabitants of Za’atari, with special emphasis on the children living in the camp.

LaLiga president Javier Tebas, Prince Ali Bin Al-Hussein, founder of AFDP Global, Aranzazu Bañon, the Ambassador of Spain to Jordan, and Fernando Sanz, LaLiga’s Director of International Institutional Relations & Director of LaLiga Ambassadors and Legends Project, were all present for the official launch.

Since the LaLiga | Za’atari Social Project took off around a year ago, more than 750 children have participated directly in this programme. In addition, many young people are taking different practical training courses targeted at helping run and manage the dynamics of the competition as well as to help convey the core values among the inhabitants of the Za’atari refugee camp.

You can read more and see a video about the project in Global Fútbol.

Touring Arsenal FC Players Learn About Football The LA Rams Way

As part of Arsenal FC’s tour of the USA, the English Premier League club and the NFL’s Los Angeles Rams came together at Champions Field in Inglewood, California, to take part in football and American football coaching clinics for over 150 children aged between 7-14. iSportconnect TV  shows how the day gave the Arsenal players a chance to learn more about the diverse LA community and more about American football.

NFL’s Beckham Jr. Is First Player To Visit New Spurs Stadium

Odell Beckham Jr grew up in Louisiana with English football’s David Beckham as a childhood hero. The NFL star, who was trade from the New York Giants to the Cleveland Browns a few months ago, will not be playing in London this year, but he recently became the first NFL player to visit the league’s new London ‘home,’ Tottenham Hotspurs Stadium. You can take a tour with him on iSportconnect TV.

The new Spurs’ venue features a retractable grass pitch for American football games plus dedicated entrances, dressing rooms, specialist medical areas and media facilities — all geared up with the NFL in mind.

ATP ‘Shake-Up’ May Be On The Cards

The ATP is deep in talks with a host of experts from within and outside the sport as it seeks a new leadership team to help heal rifts in elite men’s tennis and lead it into a new era of growth and opportunity, a director of the sport’s governing body told Reuters at Wimbledon.

Reuters reports:

Walkouts and resignations in recent weeks have caused friction in the corridors of power and Briton Alex Inglot, player representative on the ATP Board of Directors, said the sport could be in line for a shake-up, including the creation of new leadership roles, and the introduction of external experts to help break deadlock in discussions.

Inglot would also like to see fixed-term limits for leaders; a clear split between the chairman and the presidential roles – currently performed as one; and the creation of an overriding, agreed philosophy or roadmap to help shape the future direction and growth of the sport.

“Let’s be frank here, the product is fantastic,” Inglot said while sitting in the sunshine on the players’ terrace at Wimbledon. “We’ve got incredible legends still on court, we’ve got a fantastic pipeline of tomorrow’s talent, and we’ve got incredible stages for them to perform on.

“We’ve got passionate fans, the hills here in Wimbledon are heaving, so we’re in no emergency scenario. But can we make a few tweaks to make sure that the structures and the governance and the processes are as efficient and as professional as possible to really squeeze the juice out of what we have?

“Yeah. I think we can. I think we can always improve. Whether it’s governance and processes, communication and transparency, whether it’s reviewing and addressing influences, those are things that I feel strongly about, that I told the (ATP) Council I would focus on and that we can improve on.”

Buffeted by a handful of resignations and internal disagreements in recent weeks, the ATP organizes and runs men’s professional tennis as a de facto joint venture between the players and the events. Both sets have representatives on the ATP board, with Inglot one of those representing the players’ interests.

“Generally, the reality is that there are only a few big issues that are pretty much zero-sum games,” Inglot said, highlighting some of the lightning-rods for conflict in the board room. “Whether it’s prize money, whether it’s changes to the calendar, whether it’s reviewing formats or things like that. So in those situations where interests are intrinsically differing, they cause frustration and friction almost by definition,” the Briton added.

The ATP earlier this year decided not to renew Chairman and President Chris Kermode’s three-year term when it ends this year, in a move which split players’ opinion. Some, including Rafa Nadal, spoke out, saying a change at the top would slow the process of improving the sport.

Inglot was one who voted to end his fellow Briton’s tenure, and wants the ATP to split Kermode’s role into two distinct parts – chairman on the one hand, and president or CEO on the other.

“I spoke to over 40 individuals, from within tennis, as well as experts from other sports to objectively assess where we were leadership wise. Should we be splitting the role of the chairman and the president/CEO? For me, even on a pure European corporate governance model, that seems to make sense,” said the lawyer.

“I believe that the organization has now grown to such a size, the sport has grown to such a size and the entertainment environment we’re in is so evolved, that I think splitting the roles does make sense, where you have the chairman who can focus on stakeholder management, is focused on running the board, managing the board, and they can focus on really driving a vision that can really bind everyone together. And then we can have a president/CEO who is definitely inputting into the vision, but who is also managing the team, operationally, and can focus on delivering the finalised vision.”

Inglot said the ATP was already in talks with a number of people. “We’ve already had a few interviews and we’ve come across some really great people. Some of them are tennis, I wouldn’t say insiders, but people who really understand tennis already because they have some relationships. But then we’ve also got people who are from outside sport and tennis and they are offering some really interesting perspectives.

“So I’m actually very optimistic that we’re going to find a really interesting combination for our leadership going forward. We’ve seen some really bright individuals. It makes me very hopeful. We’ve got a few more phases, a few more first rounds to go, but we’re already seeing some really creative, talented people who are setting out some really interesting propositions.

“This is why I remain hopeful… there’s no doubt that we’ve had some troubles. We’ve got a new board, or half a new board, we’ve pushed forward with a new leadership structure because there’s going to be a split role, and individuals coming in the next few months. It’s a growth phase and, as in other walks of life, there are growing pains.

“There’s a little bit of pain here and things are bubbling away a little bit perhaps more than they would normally. But we are in good shape. Speaking to these candidates, they are really trying to shift the paradigm, they are disruptive people and they’re like, ‘I see more opportunity… I think the ATP are not realizing their full potential’.

“There are really exciting conversations going on. The ingredients are there, the goodwill seems to be growing. I’m encouraged. That doesn’t mean it’s going to be plain sailing, it doesn’t mean everything is going to be fine from today or tomorrow onwards. There will be growing pains, there will be hiccups but I’m positive.”

 

Sports Channel Network Will Use Google Ad Manager

UK-based OTT service Sports Channel Network (SCN) will deliver digital advertising to a free-to-air broadcast audience using the Google Ad Manager platform.

This follows an agreement signed between Google and VOD 365, which owns SCN.

Available on Freeview and YouView, SCN was created at the end of 2017 and has streamed over 900 hours of premium content in HD from partners including Formula E Motor Racing, FIBA Basketball, FIH Pro League Hockey, UCI Cycling, FIA Motorsport, Clipper Sailing, and the Super League Triathlon Series, among others.

Paul Coster, founder and CEO of the VOD 365 group, said: “This agreement with Google marks a real milestone in the development of the VOD 365 group. In sport, we have tested a wide range of content on SCN and can now focus on what works for fans and for advertisers. As marketing spend moves towards programmatic solutions, SCN will target ads to specific pieces of content and measure regional differences.”

“Data for us is the big priority. It’s helping us manage the frequency of ads and how we deliver them, and it’s also helping us in the decision-making process around acquisitions.”

SCN has just signed an agreement for Pro Fight League, which UK MMA fans can now access content free of charge on the channel.

“We are also in advanced discussions with IMMAF, the international governing body for the amateur side of the sport, to make SCN a destination for MMA and with the British & Irish Boxing Authority to become a platform for boxing,” Coster said.

He added: “SCN can sit within existing deals but we also offer an alternative to what we believe is an obsolete minimum guarantee rights model with one offering profit share from advertising revenue.”

Valencia CF: “Digital Is Not A Department, But A Way Of Doing Things”

Valencia CF’s Mestalla stadium was an exciting place to visit during the 2018-19 season, with the club celebrating its 100th anniversary with a victory in the Copa del Rey, making it to the Europa League semi-final and fourth-place finish in LaLiga Santander.

While the drama was unfolding on the pitch, Los Ches were busy behind the scenes completing one of the most innovative technology installations in the club’s history.

The digital transformation of Valencia CF, which is focused on providing direct relationship with the fan and an unmatched entertainment experience, shows the club’s ambition to stay at the forefront of the game for many years to come.

According to Keishi Matsuyama, Digital Transformation Director at Valencia CF, the secret to a successful technology project is not to focus on technology.

“Digital is not a department, it’s a way of doing things,” he said. “What we have been able to do is change the club’s whole approach to economics, processes, communications and markets, because we saw that our fans behaviour had changed.”

Matsuyama, with a background in the global finance industry, began by analysing some of the world’s most successful businesses, particularly from the media and entertainment industry, demonstrating how data was being used to build new services and drastically increase performance.

From this, it was quickly agreed that the club would update its systems to enable data capture from across all departments, from how fans shopped, when they arrived at the stadium and where they were accessing content. The results of this insight quickly changed how the club approached its communications.

“We are people managers, not engineers,” said Matsuyama. “By using data, everyone at the club saw that we could be more relevant in how we were speaking to the customer, allowing us to be more successful. Digital is simply the medium through which we do that.”

You can read the whole story in Global Fútbol.

Hookit Rankings: Liverpool FC Lead World In Fan Interactions

With the Champions League trophy held high, English Premier League club Liverpool FC was the world’s number one team in social media interactions during June, according to sponsorship analytics and evaluation platform Hookit. Football clubs took the first five spots on the chart and accounted for seven teams in the Top 10. Check out the list here on iSportconnect TV.

MLB’s Return To London Next Year Can Look Forward To A Warm Reception

Major League Baseball will return to London in 2020 with a two-game series between the St. Louis Cardinals and Chicago Cubs on June 13-14, 2020, following on the popular success of the first edition of the Mitel & MLB London Series this June 29-30. If you didn’t get a chance to catch any of the action at the London Stadium, you can enjoy the atmosphere on iSportconnect TV.

By the way, the characters in the mascot races you can see were voted by the fans: Winston Churchill, King Henry VIII, Freddie Mercury and the Loch Ness Monster.

Wimbledon Pulls Biggest Audience On Bonanza Day For Sports Viewers

The Men’s Final at Wimbledon on Sunday topped television viewing in the UK on a day packed with premium live viewing choice.

Novak Djokovic’s five-set win over Roger Federer in the Wimbledon final attracted a peak TV audience of 9.6 million on BBC 1.

England’s victory over New Zealand i the ICC Cricket World Cup final  was watched by a peak of 7.9 million on Channel Four and Sky.

The audience of the British F1 Grand Prix peaked at 2.5 million viewers on Channel Four.

Sky was the live TV rights holder for the Cricket World Cup and agreed to show the final on free-to-air television once England secured their place.

The highest TV sports audience of the year so far remains England’s semi-final defeat by the USA in the Women’s World Cup on 2 July, which had peak viewing figure of 11.7 million.

 

Touring Borussia Dortmund Legend Takes A Break For Baseball

Borussia Dortmund is off to the USA for a pair of pre-season friendlies, taking on the Seattle Sounders of the MLS in Seattle on 17 July and then the winners of the Champions League from Liverpool FC on 19 July at the Notre Dame stadium in South Bend, Indiana (which will be hosting a soccer game for the first time in its history). As part of the American experience, former Borussia Dortmund star and international ambassador Patrick Owomoyela visited New York’s Citi Field , home of the MLB Mets. Enjoy the story on iSportconnect TV.