Bayern Munich: “In-Stadium Digital Technology Adds Value For Our Partners”

The Bundesliga champions of Bayern Munich opened their 2019-20 campaign at home in the Allianz Arena on Friday. The club is in the very fortunate position of almost always packing out their 75,000-capacity home ground. To ensure an enjoyable experience for so many fans on a match day it is a leader in using data and location-based services. Benjamin Steen, Bayern Munich’s Head of Customer Care, speaks to iSportconnect TV about the challenges of keeping demanding fans happy and how investment in digital technology has changed the game on match days.