Why CD Leganés Launched Its Season Ticket Campaign In The Philippines
August 19, 2019
The municipality of Leganes, in the province of Iloilo in the Philippines, could not be much further removed from the town near Madrid that shares its name. But LaLiga Santander club CD Leganés was determined to bring them together through football.
With a reputation for creative marketing and communication strategies, CD Leganés has earned admiration from supporters and opposition fanbases alike through bringing humour and passion to its work. But travelling 18,000 kilometres to launch its new season ticket campaign was ambitious even by its own high standards.
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