The Future Of Watching Sport: “What Has Happened With Netflix Will Happen Here”

August 20, 2019

In just a few years, the world of entertainment has been transformed by online platforms. Driven by the likes of Netflix, over-the-top (OTT) services have made TV content accessible on demand, transportable and personal. For content providers, entering this new world is key to securing a new generation of fans. The sports industry is no exception.

Fans of Spanish sport now have the opportunity to discover and follow more than 20 competitions through LaLigaSportsTV, the OTT platform launched by LaLiga earlier this year. But this is just the beginning of an innovation process that the country’s sports leaders are making, using data and new technologies to create the best entertainment product possible.

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