Olympic Channel Celebrates Third Anniversary: 65 Original Series Produced To Date

From its high-octane innovative content during the Youth Olympic Games Buenos Aires 2018 to creating localised content ahead of Tokyo 2020, the third year of the Olympic Channel proved to be its best year yet with new and exciting opportunities ahead.

The Olympic Channel celebrates its three-year anniversary with more than 19,000 videos representing all Olympic sport disciplines and 206 countries, 65 original series, partnerships with 91 International sport Federations and multisport organisers, availability in 11 languages and strategic distribution partnerships in 160 territories leading to more personalised experiences for fans around the world.

Live event coverage of Buenos Aires 2018, localisation efforts in the Japanese market and compelling original programming and digital content contributed to a 330% increase in organic traffic to the platform from the previous year. Average watch time on the platform is 8:14 minutes per video watched.

On social media, the Olympic Channel community has grown to more than 9 million who have contributed to more than 2.45 billion videos views with 78% of those engaging with content on social media under the age of 35.

To achieve its primary objectives to reach younger generations through content that strengthens their connection to the Olympic Movement, the Olympic Channel leverages a multi-platform distribution strategy that includes the web, mobile applications, social media platforms, connected TV devices and strategic partnerships with IOC rights holding broadcasters and stakeholders.

The global media destination launched following the Closing Ceremony of the Olympic Games Rio 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020. Offering award-winning original programming, news, live sports events, and social media and interactive content, the Olympic Channel has found new ways to engage younger generations, fans and new audiences with the Olympic Movement while providing additional exposure for sports and athletes 24/7/365.

General Manager Mark Parkman (MP) reflected on the occasion of the Olympic Channel’s third anniversary.

What are some of your success stories from the past year?

MP: Our third year was our busiest and most successful to date. We have seen a 330% increase in growth in organic traffic which can be attributed to our efforts surrounding the Youth Olympic Games Buenos Aires 2018 and localisation efforts in strategic markets, specifically in Japan. By serving as an engagement platform for sports and athletes to connect with fans, we are increasingly utilising data to focus on the type of content our audiences are interested in. All these things combined with the diligent efforts our entire team has made in creating content and developing unique partnerships as we expand our global footprint has contributed to our overall growth.

How is your team working to make the Olympic Channel relevant in all parts of the world?

MP: Creating more localised content in order to provide fans with a deeper and more immersive experience is a key area of growth for us. We have evolved from a singular, global video platform in one language and grown to 11 languages, with Hindi coming soon, with additional features and distribution on multiple platforms which enhance the overall viewer experience. In certain markets, we are creating relevant content that serves the local audience to ensure they are engaging with content that they are most interested in. In addition, our distribution partnerships provide a complementary Olympic Channel-branded experience in 160 territories and we are excited to be launching soon in China and ahead of the Beijing Winter Games.

2020 is a busy year for the Olympic Movement, how is your team preparing for year No. 4?

MP: We expect another busy year ahead and have already begun efforts surrounding our event coverage and promotion of Lausanne 2020 this January. And with less than a year to go to Tokyo 2020, our team is already working with TOCOG on plans to maximize awareness and promotion both in Japan and to a worldwide audience. In the Fall of 2018, we began creating bespoke content in Japan designed with the local audience in mind providing a media destination that serves as an essential viewing guide for Tokyo 2020. And with Tokyo-focused series such as “All Around” and “Taking Refuge: Target Tokyo 2020”, we hope to create even more excitement for viewers around the world for next summer’s Games.

Canada Sports Tourism Alliance: “Our Cities Avoid Bidding Against Each Other For Events”

Canada hosted 42 international sports events in 2018, third in the world, just behind two much more populous nations, China at 43 and the USA with 49. Rick Traer, CEO of the Canada Sports Tourism Alliance (CSTA), speaks to iSportconnect TV about the country’s approach to bidding and hosting for events to underpin the multi-billion-dollar national sports tourism industry.

Created in November 2000 through a partnership with the Canadian Tourism Commission, CSTA has grown from 18 founding members to over 500 members including 200+ municipalities, 250+ national and provincial sport organizations, 20+ educational institutions and a variety of product and service suppliers to the industry.  Sport tourism is now the fastest growing segment of the tourism industry.

We spoke to Rick during SportAccord 2019, where Canada had a large presence and hosted a very popular evening networking event.

One of the CSTA’s key objectives is to market Canada internationally as a preferred sport tourism destination.  Canada has a long and proud history of hosting international sport events including three Olympic Games , two Pan American Games, four Commonwealth Games and a variety of single sport world championships.

The CSTA leverages its expertise and leadership as a catalyst to grow the $6.8 billion a year sport tourism industry in Canada (Statistics Canada, 2016), promoting the development of partnerships between events rights holders and host cities.  Other activities of the CSTA include sharing best practices, measuring the economic impact of sport events and enhancing the profile of sport tourism.

Canada was recognized as one of the leading sport hosting nations in the world for the seventh year in a row. In the 2019 GSI Nations and Cities Index, Canada maintained its sixth place in the world-ranking.

The Index is compiled by Sportcal based on an in-depth analysis of more than 700 major multisport games and world championships over a rolling 14-year period, covering seven years in the past and seven years in the future.

Continuing to be recognized as one of the leading sport hosting nations in the world, Canada placed second from 2013-2015, was ranked third in 2016, fifth in 2017 and sixth in 2018.

 

St. Louis Will Be Home Of MLS Team In New Stadium

The city of St. Louis has been awarded a Major League Soccer expansion team.

The club will begin MLS play in 2022, in a brand-new stadium located in the Downtown West district of the Missouri city.

MLS commissioner Don Garber announced the decision alongside the club’s ownership group, including Carolyn Kindle Betz, the Taylor family and Jim Kavanaugh, as well as St. Louis city officials. With Betz and six other female members of the Taylor family part of the ownership group, St. Louis becomes the first female majority-owned club in MLS history and one of few in professional sports.

“It is with great pride that we welcome St. Louis to Major League Soccer,” Garber said in a statement. “St. Louis is a city with a rich soccer tradition, and it is a market we have considered since the league’s inception. Our league becomes stronger today with the addition of the city’s deeply dedicated soccer fans, and the committed and innovative local ownership group led by Carolyn Kindle Betz, the Taylor family, and Jim Kavanaugh.”

St. Louis’ proposed stadium will be a central element to a major development project in Downtown West. The planned 22,500-capacity stadium (which could be expanded to 25,500), includes a promise that every seat will be within 120 feet of the field, as well as a translucent canopy that will provide cover covering for the fans while allowing light to reach the field.

The stadium project is a collaboration between Snow Kreilich Architects and global design firm HOK.

“Our ownership group has come a long way since we first announced our bid last October at Mathews-Dickey Boys and Girls Club, and it’s an incredible feeling to now be able to say, St. Louis is home to the first official majority female-led ownership group in MLS,” said Carolyn Kindle Betz. “Our MLS team and stadium will only add to St. Louis’ renaissance currently underway and will provide us with a great opportunity to bring together many different segments of the community, uniting people in their love for the game.”

St. Louis has a rich soccer history and a track record for producing top level talent. Several current professionals include Will Bruin (Seattle Sounders), Joe Willis (Houston Dynamo), Tim Ream (Fulham), Josh Sargent (Werder Bremen) and Becky Sauerbrunn of the NWSL’s Utah Royals and the FIFA World Cup champion US women’s national team. In addition, many former MLS players are from St. Louis, including Taylor Twellman, Brad Davis, Chris Klein and Steve Ralston.

MLS currently has 24 teams competing in 2019, with Inter Miami CF and Nashville SC joining next season followed by Austin FC in 2021. St. Louis will become the 28th team. The league in April announced plans for the league to grow to 30 teams.

The Internet Of Things: Powering The Modern Workplace

The Internet of Things (IoT) is going to change the world…or at least that’s what many consumers and business leaders believe. The truth is, IoT is already changing the world.

Gartner research forecasts that there will be 20.4 billion IoT devices by 2020—a 41% increase in just three years. The same report projects that businesses will contribute almost half (48%) to the overall spend on IoT technology at the turn of the decade. The growth is striking. However, this vast technology network is a still nascent, even vague, concept in many professional environments.

The introduction of virtual home assistants, such as Amazon’s Alexa and Microsoft’s Cortana, has helped to demonstrate the power of IoT to the mass market. But beyond asking Alexa to spin your favorite album on Spotify, what else does this technology have to offer?

Sodexo’s Group Chief Digital Innovation Officer, Belen Moscoso del Prado, shares key insights into this digital transformation and explores the main considerations for business leaders probing the practical benefits IoT can bring to their organization.

The Connected Workplace 

“There is reasoning for implementation of IoT across a broad spectrum of environments,” says Belen. “However, the most successful cases have emerged where they’re needed most. For example, we’ve seen some really interesting uptake in the pharmaceutical, biomedical and healthcare sectors.”

This connectivity between previously exclusive technologies is also helping to drive the future of manufacturing. Airbus is one of the leading innovators in this space. Through its Factory of the Future program, the European Aeronautic Company introduced IoT technology to improve on-site health and safety. The use of wearables in this program has enabled a 500% increase in productivity and the near elimination of operational errors.

Streamlining Experience
From a corporate perspective, there’s also an opportunity to use this connectivity to augment and streamline the workplace experience. Organizations can both improve quality of life for their employees, and reduce routine and substantially redundant tasks.

“Networks around IoT will redefine the very nature of work as all networks become services based on real-time data relevant to the individual.”

Rob van Kranenburg, Founder of IoT Council said: “IoT allows end users and business leaders to understand what’s happening in their workplace and translate that information into solutions,” Belen continues. “When we track and interpret people’s actions and behaviors, we can create a workplace experience that promotes efficiency and better quality of life.”

Space management technologies provide real world insight into how IoT can power this connectivity. The typical workplace is set up in a specific way—from the offices and meeting rooms, to the open spaces and dining areas. It’s not often clear why, or how, that arrangement was determined; however, organizations now have the capability to manage, optimize and better communicate this set up based on usage data collected through sensors.

“Hot desking apps are a great example of how IoT can benefit the end user,” explains Belen. “If an employee wants to determine desk availability, they simply need to login and check. This also eliminates the need to book ahead. They can just show up at the room with the most availability.” Similarly, sensors can be used to monitor lines in the cafe, so employees can plan their visit to avoid busy times of day.

Proactive Operations

Sensors are also being used to enable predictive maintenance on costly systems such as air conditioning and water pumps. Analytics platforms provide an understanding of where and when units are going to fail, so service providers can take action before the unit actually fails.

This type of proactive process not only saves the organization money in the long run, but helps to improve productivity and employee performance.

“When a water pump fails, the workplace has to be evacuated because the water has to be purged and the pump changed in a sterile environment,” explains Belen. “This is great example of where organizations have reduced employee downtime. By using sensors to detect the symptoms of a pending failure you can avoid lost man hours.”

Eliminating Unnecessary Tasks
Another IoT solution has allowed organizations to track waste volume and trash bin capacity. It’s far from the sexiest use of technology, but certainly effective. Sensors are used to automatically monitor bins as they fill up. The waste team is then alerted when each unit is approaching capacity. This completely removes the need for someone to manually check the bins and frees up employees to focus on more meaningful tasks.

The automation of mundane and labor intensive tasks, and its consequences for the workforce, is part of a growing conversation. However, eliminating human involvement in these repetitive jobs actually opens the way for leaders to build a more engaging workplace experience.

“Yes, certain tasks will be removed—or automated—but employees shouldn’t feel insecure about their jobs,” says Belen. “Technology is giving them more time to expand their skill sets and explore new areas of the business. The real value comes when you retrain employees and utilize them within more dynamic roles.”

“Technology is giving employees more time to expand their skill sets and explore new areas of the business. The real value comes when you retrain employees and utilize them within more dynamic roles.” Belen Moscoso del Prado, Group Chief Digital Innovation Officer, Sodexo

Building Trust

Sodexo’s 2018 Workplace Trend The Internet of Things: Shaping the Future Workplace explores the key challenges and common misconceptions that create barriers to mainstream adoption. Data privacy is one of the main concerns when it comes to the safety and viability of IoT on a mass scale. While research suggests people are open to the idea of sensors and wearables that track their activity, many want reassurances from their employer.

“58% of employees will try out a wearable device if it helps them do their jobs better.” Cornerstone

“I think the biggest challenge is around the pervasive nature of the technology and encroachment on people’s privacy. It’s the Big Brother factor,” Belen explains. “If you place a sensor under someone’s desk, you’re able to collect a lot of data on their daily working habits. How companies use that information is a justified concern right now.”

Man with smart watchFormal opt-in mechanisms will almost certainly be introduced as the application of IoT technology becomes the new ‘normal’ for global organizations. Humans value privacy, so for organizations this is about communicating the value exchange to employees.

There are two key questions to consider:

What benefit does the individual get from sharing their data?
Does that benefit outweigh their concerns?
That’s the challenge for everybody associated with data in the modern workplace—clearly communicating the purpose for collection and the benefit to the end user, while ensuring employee information is protected. And how data teams overcome this will make or break the confidence and trust between the service provider, the organization and its workforce.

The FM Dilemma

Facilities Managers have found themselves on the front line of this digital transformation in the workplace. Technology has presented a real opportunity to increase efficiency and deliver predictive solutions that integrate with existing operations. However, it’s also rapidly changing what it means to be a Facilities Manager, and that learning curve still exists.

IoT enables organizations to bring everything—management systems, communications, data analytics and maintenance—under one roof. By using an integrated platform, Facilities Managers can understand where operational improvements can be made without having to ask the question. The information gathered from people’s actions can help to flag an issue or an opportunity that was always there, but had never been noticed or reported.

“Facilities Managers need to be able to access data and reporting in a single dashboard, otherwise they’re wrestling with five, ten, twenty, thirty different apps or websites to pull all the necessary information,” Belen explains. “We know they have a very, very busy schedule. It’s not fair to expect them to take on the role of data scientist. IoT connects these sources and presents the necessary information in an accessible way.”

Amazon, Microsoft and IBM are among the large organizations and innovators merging multiple technologies together for this reason. This is how Facilities Managers can begin to accurately manage and measure the condition of equipment or services, comprehensively understand people’s behaviors when they’re working on-site, and use data to inform predictive and preventative actions.

Risk versus Reward

The return on investment associated with IoT isn’t always easy to pin down. Naturally, business leaders want to know the metrics for success, and there are plenty of cases that prove the financial benefits of some IoT solutions. Waste management is easily quantifiable, and solutions like multilingual self check-in systems eliminate the need for around the clock receptionists and costs associated with translation. However, in other circumstances, solutions aren’t so definitive and the financial advantages aren’t so concrete. This is where business leaders must take a leap of faith.

Employee data analytics“The issue here is when new digital technologies are deployed, they’re put under a rigor that exceeds the usual standard of scrutiny,” Belen says. “It’s not always immediately possible to determine the financial impact of new technology. Which is why sometimes I think companies do have to grab the bull by the horns and say, actually this is the right thing to do.”

For example, in a flexible work environment the individual offices are typically shared between several people. Sensors and IoT are the levers that enable this type of workplace to operate efficiently. However, this may not always result in space savings—the rooms that are not in use may instead be designated for project work or collaboration.

There’s always some element of risk when an organization adopts a new technology for the first time. Everyone involved is required to learn and adjust to new processes, and that’s not always an easy thing to achieve. However, what’s clear is that when IoT is used in the right way it has the power to transform the way businesses operate.

The Competitive Edge

Organizations who resist change risk losing their competitive edge when it comes to market share and retaining top talent. However, the environment will mature in the coming years as the Internet of Things becomes fully established.

“There is a lot of test, fail, and learn going on at the moment,” Belen says. “Which is normal with new technologies, including IoT solutions. Global organizations need to find their way in this space because it’s the innovators who ultimately change the industry—you just need to look at Uber and Just Eat to understand that.”

The customer journey, the employee experience, and the financial performance of the business all benefit from IoT. Organizations that have already started to understand the changing environment and invest in short, medium and long-term strategies, will be the first to experience those benefits.

The Internet of Things is no longer a future solution—it’s in the here and now.

Sodexo is leading the industry with IoT-based innovations that deliver remarkable leaps forward in enhancing the workplace experience. We partner with our clients to tailor our Integrated Facility Management (IFM) technology platform, which has been designed to integrate with existing systems into a single secure solution that provides unique benefits for employers and employees. All parties can access real-time reporting, analysis and predictive capabilities that drive intelligent decisions for a better, safer and more productive workplace.

Event Scotland: “We Are Turning The Hosting Model On Its Head”

Following the co-hosting of the first-ever European Championships multi-sport event last year in Glasgow last year, Scotland will once again break new ground as the location of the inaugural UCI Cycling World Championships in August 2023. The event, to be held in locations around the country, will bring together 13 UCI World Championships for different cycling disciplines in one unprecedented extravaganza. At SportAccord 2019, Paul Bush, Chief Operating Officer, Event Scotland, speaks to iSportconnect TV about how the new event reflects an innovative approach to hosting in Scotland which brings big-picture policy and societal impact issues to the fore.

Glasgow and Scotland have an enviable track record in international cycling hosting annual rounds of the Mercedes-Benz UCI Mountain Bike World Cup and the 2007 UCI Mountain Bike & Trials World Championships in Fort William, and the Tissot UCI Track Cycling World Cup as well as the cycling competitions of the 2014 Commonwealth Games in Glasgow.

Wildmoka’s New Rules For Tennis Broadcasting

In 2019 France Televisions took a bold step by making the iconic French Tennis Open  (Roland-Garros) tournament freely available to the public on its OTT and social channels.

This exemplifies a new era for broadcasting sports tournaments that is now truly underway. From the Olympics to international tennis tournaments, broadcasters and sports rights owners can now distribute more content and reach more people than ever before.

In today’s world, every single second of every single game or event can now be broadcast and consumed in real time, which means unlimited choice for viewers, who are no longer constrained by the broadcaster’s programming choices and, for the first time, are able to experience a major live sporting event on their own terms.

For broadcasters and advertisers, this new era also brings exciting possibilities as new monetization models and even advertising formats become possible.

Download our new case study to discover how France TV achieved jaw-dropping incremental audience numbers and a true omni-channel presence by democratizing one of France’s most beloved live sports events and providing tennis fans with the choice to watch any French Tennis Open live tennis match at any time.

You can access this valuable information here.

ESPN Teams With PlayStation To Launch Gridiron Analytics Tool

ESPN and PlayStation have announced a new Player Impact Rating system for the 2019-20 college football season. The first-of-its-kind metric evaluates the impact of every player in college football relative to their position on a 0-100 scale, accounting for the skill of their teammates and opponents on every play. This process allows for players’ ratings to be updated each week.

The new metric was created as part of a multi-year agreement between ESPN and PlayStation. In addition to PlayStation being the official gaming and virtual reality sponsor of the College Football Playoff and its New Year’s Six Bowl games, the multimedia deal includes collaborative content integrations across ESPN’s programming to drive excitement throughout the regular season.

“We were able to create a brand new metric that gives our analysts and fans a unique way to look at the impact of a player through the results of the team or other players on the field at the time,” said Matt Morris, ESPN Associate Director, Sports Analytics. “The Player Impact Rating is a more in-depth, comprehensive plus/minus rating specifically for college football.”

“Developing the Player Impact Rating exclusively with PlayStation for the 19/20 College Football season, showcases how Disney works to reimagine and innovate longstanding relationships with its clients,” said Jeremiah Tachna, Senior Vice President, Media & Entertainment, Disney Advertising Sales. “Live sports unites and galvanizes fans, and this unique tool is sure to deepen their connection with College Football in a meaningful way.”

“We are excited to continue our partnership with ESPN and bring this pioneering system to college football fans everywhere,” said Eric Lempel, SVP, Global Marketing at Sony Interactive Entertainment. “The Player Impact Rating will allow fans to learn more about their favourite college players and discover under-the-radar talent who could help their team go all the way.”

For every player, the system measures their team’s success when they are on the field versus when they are not and adjusts for the skill of their teammates and opponents on each play. The result is then translated into a 0-100 number for their position specifically to convey the effectiveness of each player relative to that position.

The Player Impact Rating will be used across ESPN’s cross-platform college football game and studio coverage this season. The metric will provide a new way to look at the game’s top players at every offensive and defensive position, break down game-changing match-ups and find unsung stars making a major difference for their team, and much more.

SportAccord Reveals Wide Agenda For First Regional Event

SportAccord has confirmed that esports, governance and re-branding strategies, protecting athletes and social responsibility will be among the key topics on the Regional SportAccord Pan America 2019 conference programme.

In announcing the theme of ‘A United Approach to the International Sport Landscape in the Americas,’ SportAccord has also revealed several influential decision-makers as speakers at the Greater Fort Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida, USA, from 10-12 December 2019.

More leading sports administrators, business executives and iconic names from the sporting world will be unveiled over the coming weeks as participants in panel sessions, keynote addresses, fireside chats and workshops, ready to offer unique perspectives of the opportunities and challenges in relation to the Pan American region.

The tone of Regional SportAccord Pan America 2019 will be set by an opening Keynote Address on The Changing Landscape of the International Sports World by Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic International Federations).

A Panel Session on The Future of International Sports Governance will then feature Raffaele Chiulli, President, SportAccord and GAISF (Global Association of International Sports Federations); Stephan Fox, President, AIMS (Alliance of Independent Recognised Members of Sport), Vice President, GAISF; Sarah Lewis OBE, Secretary General, AIOWF (Association of International Olympic Winter Sports Federations); and Andrew Ryan, Executive Director, ASOIF (Association of Summer Olympic International Federations)

With the topics of anti-doping and protecting athletes set to be tackled in separate sessions, esports will also come under the spotlight, during an Esports 101 Scene Setter delivered by Vlad Marinescu, Vice President, IESF (International Esport Federation), President, UESF (United States eSports Federation), followed by his participation in a panel session with Philippe Gueisbuhler, Director, GAISF and other industry representatives.

International Sports Federation viewpoints will also be provided by the likes of Marius L. Vizer, President, International Judo Federation (IJF), and Ivo Ferriani, President of the International Bobsleigh and Skeleton Federation (IBSF) and Executive Board Member, International Olympic Committee. Representatives of sports organisations and governing bodies in the Americas will focus on how ‘win-win’ relationships can be nurtured with athletes.

A Panel Session on Social Responsibility in Sport will focus on equality, diversity and inclusion and will be joined by Jason Jenkins, VP Community Relations, Miami Dolphins.

The industry’s sharpest commercial brains will also be on hand to offer advice about rebranding opportunities joined by Jim Scherr, CEO, World Lacrosse, while a workshop will provide ‘Panam Tools for International Federations’.

Raffaele Chiulli, President, SportAccord and GAISF, said: “As a gateway to the Americas, Regional SportAccord will equip International Sports Federations and sports entities with the knowhow and connections required to engage the region.

“The conference programme theme underlines the importance of the international sports movement working collaboratively to explore new horizons.”

Nis Hatt, Managing Director, SportAccord, said: “The conference programme is at the heart of the drive to connect sport’s key decision-makers and exchange knowledge in the context of Pan America and its vast and varied population of one billion people.

“The theme reflects the inspiration behind the creation of Regional SportAccord and we are thrilled to have secured so many first-class speakers already, with many more to be unveiled in the coming weeks.”

Regional SportAccord Pan America 2019 will bring together the Pan American, Olympic and non-Olympic communities in one location, with the inaugural event set to attract sports commissions, regional, national and international governing bodies, sports ministries, rights-holders, cities and regions, commercial entities and agencies.

Registration is open for the event, hosted by SportAccord in partnership with Greater Fort Lauderdale, Florida Sports Foundation, International Sports & Health Associates and MGO.

For information about becoming an Exhibitor or Partner, request a brochure or contact the sales team via info@regionalsportaccord.sport or +1 954 204 3081.

Follow Regional SportAccord via Twitter @sportaccord using #RSA2019, or keep up-to-date via LinkedIn and Facebook, YouTube and Flickr.

 

Bayern Munich: “In-Stadium Digital Technology Adds Value For Our Partners”

The Bundesliga champions of Bayern Munich opened their 2019-20 campaign at home in the Allianz Arena on Friday. The club is in the very fortunate position of almost always packing out their 75,000-capacity home ground. To ensure an enjoyable experience for so many fans on a match day it is a leader in using data and location-based services. Benjamin Steen, Bayern Munich’s Head of Customer Care, speaks to iSportconnect TV about the challenges of keeping demanding fans happy and how investment in digital technology has changed the game on match days.

The Future Of Watching Sport: “What Has Happened With Netflix Will Happen Here”

In just a few years, the world of entertainment has been transformed by online platforms. Driven by the likes of Netflix, over-the-top (OTT) services have made TV content accessible on demand, transportable and personal. For content providers, entering this new world is key to securing a new generation of fans. The sports industry is no exception.

Fans of Spanish sport now have the opportunity to discover and follow more than 20 competitions through LaLigaSportsTV, the OTT platform launched by LaLiga earlier this year. But this is just the beginning of an innovation process that the country’s sports leaders are making, using data and new technologies to create the best entertainment product possible.

Read the full story here.