Juventus and Jeep have revealed that the car company will pay an extra €25 million for their sponsorship of the club for the rest of the current 2019-20 season and the upcoming year in 2020-21.
This has come about following Juventus’ high performance over the past couple of years, which has increased the Juventus brand awareness at a worldwide level.
The club and Jeep have also agreed to start contract renegotiations already.
For the first time Formula 1 will stream an entire race weekend via streaming service Twitch, to be available in six European countries.
All sessions of the race weekend in Mexico will be live-streamed for free via the Twitch website in Germany, Switzerland, Luxembourg, Denmark, Norway and Sweden.
As part of the deal, interactivity and gaming elements will be added to the broadcast to really drive engagement from the community. F1 will also include a data extension alongside the broadcast that allows users to predict the performance of drivers during 10-minute segments of the Grand Prix. The predictions will then be ranked and displayed according to their accuracy, providing an interactive gaming element to the broadcast.
Frank Arthofer, Director of Digital and Licensing, said: “We are really excited to be partnering with Twitch to live stream content from the Mexican Grand Prix. Audiences in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden will be able to visit Twitch’s website and app and tune in to all the action from practice, qualifying and the race itself. Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project.”
Full information: https://www.formula1.com/en/latest/article.formula-1-to-stream-2019-mexican-grand-prix-weekend-via-twitch.6i0f7OseQL0KfDMgKDJsu1.html
China’s State Broadcaster has continued it’s blanking of the NBA since Daryl Morey’s tweet in defence of Hong Kong, by not showing Tuesday’s opening night fixtures.
However, despite Chinese State TV holding the exclusive television rights in the country, Tencent, the NBA’s digital partner in China, with a deal worth a reported $1.5billion, did show the LA Lakers vs the LA Clippers.
The NBA’s issue with China and, more importantly, their business within the country, still appears to be up in the air as we enter this new season.
Sky Sports Racing has agreed to a multi-year rights partnership deal with the New York Racing Association.
The new agreement means Sky Sports will have exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga, Aqueduct and Belmont Park Racecourses.
Matthew Imi, Chief Executive, At The Races said: “We’re thrilled to be partnering with two racing organisations as forward-thinking and respected as NYRA and Woodbine. Their venues host high quality racing and their East coast locations are increasingly attracting British and Irish trained horses. This complements our offering of the world’s best international racing, and we’re excited about promoting and showcasing NYRA and Woodbine racing in the UK and Ireland.”
Tony Allevato, Chief Revenue Officer, NYRA said: “Partnering with Sky Sports will expand the reach of NYRA’s acclaimed television simulcast program and provide viewers in the UK with high quality daily coverage of Aqueduct Racetrack, Belmont Park and Saratoga Race Course. To be featured prominently on Sky Sports Racing and its digital At The Races channels will benefit New York’s horsemen and grow the sport.”
Sportradar has announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.
Becher most recently served as CEO of Interwetten, where he was responsible for the global strategic positioning of the sports betting operator. In his new role at Sportradar, Becher will be focused on the growth, development and execution of the company’s betting strategy.
Werner Becher, MD of U.S. Betting, Sportradar, said: “I am thrilled to have joined Sportradar during such an exciting period. I look forward to working closely with Carsten, Tony and management to grow our market share and ensure the future success of the organisation.”
“We are delighted to welcome Werner as our Managing Director of U.S. Betting,” said Carsten Koerl, Chief Executive Officer, Sportradar. “Since we first opened for business in the U.S. several years ago, we have experienced the rapid growth of sports betting in the region and fully expect this to continue for many more years as new states regulate. I am confident that Werner’s deep expertise will help us to both maximise the tremendous opportunity we have to grow our market share and further enable the expansion of this key market.”
Sportradar recently acquired betting and gaming platform Optima.
Nike have announced that John Donahoe (pictured right) will be appointed as the company’s new President and Chief Executive Officer, effective Jan. 13, 2020.
Donahoe will replace Mark Parker (pictured left), who had held the role of CEO since 2006, who will become Executive Chairman and continue to lead the Board of Directors.
“It is an honor to become President and CEO of this amazing, innovative company, and to join the more than 76,000 talented and passionate employees dedicated to serving athletes,” said Donahoe. “Over the last five years, I’ve been proud to be connected to Nike through my role on the Board and now look forward to being a full-time member of the team, working even more closely with Mark, building on Nike’s success and seizing the opportunities ahead.”
Parker said: “This is an exciting time for Nike where we see brand strength and momentum throughout the world and great opportunity for future growth. I look forward to continuing to lead the Board as Executive Chairman, as well as partnering closely with John and the management team to help him transition to his new role.”
Meanwhile, Under Armour have announced that Patrik Frisk will become the company’s Chief Executive Officer on the 1st of January, 2020, taking over from Kevin Plank, who founded the organisation in 1996.
Plank said: “Our multi-year, transition approach has ensured purposeful leadership continuity. Patrik is the right person to serve as Under Armour’s next CEO. As my partner during the most transformative chapter in our history, he has been exceptional in his ability to translate our brand’s vision into world-class execution by focusing on our long-term strategy and re-engineering our ecosystem through a strategic, operational and cultural transformation.”
Under Armour President & COO Patrik Frisk added, “I joined Under Armour to be part of an iconic brand that demonstrated the power of sport and premium experience, when properly harnessed, is capable of unlimited possibilities. Today, I am even more resolute in this conviction. The opportunity that lies ahead of us is incredible. As our entire global team continues to lean hard into our transformation, I am honoured to lead this great brand toward the realization of its full potential.”
LaLiga has opened a new office in Johannesburg due to the success the league is having throughout South Africa.
Just four years ago LaLiga created their first permanent presence within the country and they have since created a number of partnerships with sponsors, broadcasters and the South African Football Association within the country.
Today, LaLiga is the second most popular foreign league in South Africa, when sx years ago it was not even possible to watch the league in the country, highlighting the massive growth.
“LaLiga has evolved from being an unknown brand for South Africans to being the second-most important foreign league in the country,” explained Marcos Pelegrin, recently appointed as Managing Director for LaLiga South Africa. “This is a huge achievement, as the English league has a historical relationship with the territory. It shows how much attention LaLiga, its teams and its players generate in the country.”
Raffaele Chiulli, the President of SportAccord and the Global Association of International Sports Federations (GAISF), has hailed preparations for the SportAccord World Sport & Business Summit 2020 on a visit to the event’s host city of Beijing, China.
Beijing will host the summit next April and Chiulli’s meeting with key figures behind SportAccord 2020 and the broader development of sport in China was productive.
Chiulli said: “After being briefed on the impressive preparations by various stakeholders, we have been left in no doubt that plans are on track to deliver a truly memorable SportAccord next year. With six months to go, this trip has given us the ideal opportunity to gauge the level of excitement that is building ahead of what promises to be an unmissable event.”
Sportsbet.io have opted to extend their partnership with Brazilian Football Club Flamengo.
The company had signed a three-month agreement with the club, however they have now extended the deal which will also include shirt sponsorship.
Tim Heath, CEO of Sportsbet.io said: “We are incredibly proud to be a global partner of Flamengo, which is no doubt, the biggest club in Brazillian football. Starting our relationship as a Digital and Media Partner in 2019, it was a simple decision to take our sponsorship to the next level, and have our logo on the famous red and black shirt.
FIFA will announce the host for the 2021 FIFA U20 World Cup this week.
The FIFA council will meet in Shanghai, with the winner to be Indonesia, Brazil or Peru. They will also decide on a host for the expanded FIFA Club World Cup, with China expected to get the first edition in 2021.
They will also decide on the 2022 Fifa World Cup match schedule and the bidding timeline for the Fifa World Cup 2030.