Valencia CF Renew Partnership with Vueling

Valencia have announced that airline Vueling will continue as the club’s official partner after renewing their agreement.

With this agreement in place, Vueling will keep special offers for Valencia fans, including ticket raffles, and continue promoting the visibility of their brand around Mestalla and both online and in-game.

Vueling is one of Europe’s main airline companies and transported over 820,000 passengers last year. It has a strong presence at Valencia’s Manises airport, where it began operating in 2005.

 

iSportconnect Community Job Appointments

The FA have appointed a new Commercial and Marketing Director, with the role to be filled by Kathryn Swarbrick, who has joined from PespiCo, where she held the role of Vice President of Marketing across Western Europe and South Africa.

Dan Barnett has ended his time with U.S. Ski and Snowboard and heads to the Premier League, where he will take over as Commercial Director of Leicester City Football Club.

Other job changes this week:

Arnaud Hanset has become the Country Director in Spain, for Anheuser-Busch InBev.

Amiel Walia is now Senior Sales Manager, Partnerships at FIFA.

Anoop Desai will be Executive Director Business Development at Warner Bros. Interactive Entertainment Inc.

Mo Bobat will become Performance Director for Men’s Cricket at the ECB.

Sam Smart has become Partnership Activation Manager at Formula E holdings.

Nicola Moloney is now the permanent Head of Events at the Rugby Football League.

Mike Cookson has joined Anzu as Chief Strategy Officer.

China’s Issue With The NBA Continues To Linger

The ongoing problem between the NBA and China is one that appears to not be settling down anytime soon, with more and more developments occurring every day.

Since Houston Rockets GM Daryl Morey sent out a tweet last Friday in support of Hong Kong, a number of sponsors have suspended work with the franchise, and mixed messages being delivered from the league have done little to ease the tension.

Initially the NBA distanced themselves from Morey’s comments, however commissioner Adam Silver yesterday backed Morey’s right to speak his mind and have freedom of expression.

Chinese State television yesterday announced they would not be showing this week’s NBA pre-season games between the LA Lakers and Brooklyn Nets, with the first game set to take place on Thursday in Shanghai, something Silver described as ‘unfortunate’.

The NBA’s commissioner told a press conference: “It’s not something we expected to happen. It’s unfortunate. But if that’s the consequences of us adhering to our values, we still feel it’s critically important to adhere to those values.

“It’s my hope when I’m in Shanghai, I can meet with the appropriate officials and discuss where we stand and can put those remarks from Daryl Morey in an appropriate context,” Silver added, who visits the city for the game this week.

Both NBA sides have now had their NBA Cares events cancelled in the city over the past 48 hours, with the Lakers event supposed to take place on Wednesday falling victim to the fallout, something that was intended to benefit the Special Olympics, according to ESPN’s Rachel Nichols.

One thing that seems to be certain is that this issue has the potential to run and run, with no immediate conclusion on the horizon…

Arsenal Partners With 424 For Formal Clothing

Arsenal have joined forces with 424 to make the company the club’s official formal wear partner.

424 are a fashion brand based in Los Angeles who have signed a two-year partnership with the north London club, which will see them design suits for the first-team staff, players, club staff and Arsenal Women.

Hector Bellerin, Arsenal right-back, is a longtime friend of 424 co-founder Guillermo Andrade, who also happens to be an Arsenal fan. This partnership marks the first time 424 have ventured into the sports world.

“We are excited to welcome 424 as the Official Formal Wear Partner of Arsenal men’s team and, for the very first time, Arsenal Women,” Peter Silverstone, Arsenal Commercial Director, stated, “Their creative and innovative values match those of Arsenal Football Club and we look forward to collaborating with 424 to create exciting content and events to showcase their latest designs, whilst helping them reach a new audience and grow their brand internationally.”

424 co-founder Guillermo Andrade said: “This coming season a dream of mine will come true, as I have been invited to design the club suit for the players and senior staff of Arsenal FC, as the Official Formal Wear Partner. We are also proud that 424 will design formal wear for the Women’s Super League champions, Arsenal Women, for the first time in the club’s history.”

Canadian Sport Tourism Alliance Confirmed as Regional SportAccord Pan America 2019 Silver Partner

The Canadian Sport Tourism Alliance (CSTA) will support the highly anticipated Regional SportAccord Pan America 2019 as a Silver Partner of the inaugural gathering from 10-12 December in Fort Lauderdale, Florida, USA.

The CSTA – a non-governmental, member-based, capacity-building organisation dedicated to promoting sport tourism as a grassroots economic development initiative at the community level – will have a major presence at the event, where the Pan American, Olympic and International Sport Federation communities will congregate.

By providing services to more than 500 members across Canada, including 150 municipalities, 300 national and provincial sport, multi-sport and major games organisations and a variety of other sport and tourism industry partners, the CSTA is focused on expanding Canada’s flourishing sport tourism sector, which attracts approximately $6.8 billion in annual spending by domestic and international visitors.

Regional SportAccord Pan America 2019 will serve as a launchpad for collaboration between regional, national and international governing bodies and sports commissions, sports ministries, rights-holders, cities and regions, commercial entities and agencies. More than 50 international sport federations have already signed up to attend the event at the Greater Fort Lauderdale/Broward County Convention Center.

“Canada’s track record as a world-class host has been underlined by events such as the 2010 Winter Olympic and Paralympic Games in Vancouver, the 2015 Pan American Games in Toronto and the FIFA Women’s World Cup 2015,” says José Rodriguez of the Regional SportAccord Pan America 2019 Local Organising Committee.

“As an influential and highly effective sports organisation with roots in the Americas, the backing of the Canadian Sport Tourism Alliance is unquestionably significant for the profile and prestige of Regional SportAccord Pan America 2019.”

NBA’s China ‘Misunderstanding’ Continues To Simmer

The NBA put out one statement reacting to a tweet by Houston Rockets General Manager Daryl Morey (above) in support of the Hong Kong protest movement. But depending on which language it was read in, the league’s words had very different meaning.

As a result of his tweet, the Chinese Basketball Association — whose President is Yao Ming, the former Rockets center — said it was suspending its relationship with the team, and Chinese media giant Tencent and Chinese state television said they would no longer be broadcasting Rockets games.

The Associated Press reports:

A politically charged disagreement over Morey’s tweet that showed support for Hong Kong anti-government protesters got an additional wrinkle when the NBA posted a statement Monday on Weibo — a Twitter-like microblogging site used in China — saying the league was “extremely disappointed” by what it called an “inappropriate” comment. The same post said the NBA’s stance was that Morey’s view “severely hurt the feelings of Chinese fans.”

Thing is, the league never actually said those words.

NBA spokesman Mike Bass’ statement, which had only one version and was delivered in English, began like this: “We recognize that the views expressed by Houston Rockets General Manager Daryl Morey have deeply offended many of our friends and fans in China, which is regrettable.”

It continued, but never said “extremely disappointed,” ”inappropriate” or “severely hurt the feelings” of anyone.

“There should be no discrepancy on the statement issued last night,” Bass said Monday. “We have seen various interpretations of the translation of the Mandarin version, but our statement in English is the league’s official statement.”

The “hurt feelings” phrase is commonly used by Chinese authorities to describe perceived gaffes by foreign parties. Similar phrasing was used by Mercedes-Benz in February 2018 when it had to apologize for quoting the Tibetan spiritual leader, the Dalai Lama, in a social media post. The auto company apologized for “wrong information” that “hurt the feelings of Chinese people.”

Morey tweeted a now-deleted image that read “Fight for Freedom. Stand with Hong Kong,” in reference to four months of pro-democracy demonstrations in the semiautonomous Chinese territory, which has been mired in escalating violence between protesters and law enforcement.

Fallout continued Monday when two NBA G League games between Houston’s affiliate and Dallas’ affiliate, scheduled to be played this month in China, were canceled.

Scott Kennedy, a Senior Adviser and Trustee Chair in Chinese Business and Economics at the Center for Strategic and International Studies in Washington, said nuance can be extremely important when converting English to Mandarin and vice versa.

“As U.S.-China relations deteriorate and both sides sort of move into this nationalistic crouch, the difficulty of speaking to broad audiences in both the United States and China without offending at least one of them is extremely difficult,” Kennedy said. “Sometimes when you try to use nuance, what you do is mollify one side while upsetting the other. And so a turn of a phrase in one language or another is potentially going to get some party in one of the countries extremely upset.”

The divergent language in the NBA’s Chinese Weibo statement appears to be an effort to assuage people in China who have expressed outrage over Morey’s initial tweet, though Monday’s post appeared to be insufficient for many on Weibo. Commenters accused Morey of supporting Hong Kong independence and called on Chinese basketball fans to boycott the NBA.

Morey’s tweet prompted a wave of censure from Chinese companies.

A search Monday for Houston Rockets merchandise on Chinese e-commerce platform Taobao turned up zero results. Li-Ning, a major Chinese sporting goods brand, said in a statement Sunday it was suspending cooperation with the Rockets because of Morey’s “mistaken remarks.” Hupu, a sports news website, has likewise suspended all coverage of the Rockets and locked the section of its website previously dedicated to the team.

Meanwhile, some U.S. lawmakers and even Democratic presidential candidate Julian Castro have condemned the NBA for succumbing to Chinese censorship. The NBA has allowed and even encouraged its players and coaches to be outspoken on social and political issues in the United States, which makes this move stand out.

House Minority Leader Kevin McCarthy, R-Calif., lashed out at the NBA for its response and accused the league of bowing to China in order to protect economic interests. McCarthy tweeted that “the NBA seems more worried about losing business than standing up for freedom. Shameful.”

A former British colony, Hong Kong was returned to China in 1997 under the framework of “one country, two systems,” which promises the territory certain democratic freedoms not afforded to the mainland. Some anti-government protesters in recent months have violently expressed their opposition to the ruling Communist Party.

TEAM Canada Becomes SportAccord Regional Partner

The Canadian Sport Tourism Alliance (CSTA) will support the highly anticipated Regional SportAccord Pan America 2019 as a Silver Partner of the inaugural gathering from 10-12 December in Fort Lauderdale, Florida, USA.

The CSTA – a non-governmental, member-based, capacity-building organisation dedicated to promoting sport tourism as a grassroots economic development initiative at the community level – will have a major presence at the event, where the Pan American, Olympic and International Sport Federation communities will congregate.

By providing services to more than 500 members across Canada, including 150 municipalities, 300 national and provincial sport, multi-sport and major games organisations and a variety of other sport and tourism industry partners, the CSTA is focused on expanding Canada’s flourishing sport tourism sector, which attracts approximately $6.8 billion in annual spending by domestic and international visitors.

Regional SportAccord Pan America 2019 will serve as a launchpad for collaboration between regional, national and international governing bodies and sports commissions, sports ministries, rights-holders, cities and regions, commercial entities and agencies. More than 50 international sport federations have already signed up to attend the event at the Greater Fort Lauderdale/Broward County Convention Center.

“Canada’s track record as a world-class host has been underlined by events such as the 2010 Winter Olympic and Paralympic Games in Vancouver, the 2015 Pan American Games in Toronto and the FIFA Women’s World Cup 2015,” says José Rodriguez of the Regional SportAccord Pan America 2019 Local Organising Committee.

“As an influential and highly effective sports organisation with roots in the Americas, the backing of the Canadian Sport Tourism Alliance is unquestionably significant for the profile and prestige of Regional SportAccord Pan America 2019.”

The CSTA’s support for the groundbreaking Regional SportAccord Pan America marks a significant step for an organisation that has been a consistent presence at SportAccord’s World Sport & Business Summit over the years and was a returning Bronze Partner for the 2019 edition of the established annual gathering in Gold Coast, Australia. Members of the Gold Coast delegation are seen in the photo above.

Rick Traer, CEO of the CSTA, said: “Our long-term work to promote the alignment of federal, provincial and municipal hosting programmes is continuing to pay dividends, not just in terms of enhancing Canada’s reputation as an event host, but also with regard to establishing positive legacies in our host communities.”

“As we look forward to building on an exciting event calendar, which includes co-hosting the 2026 FIFA World Cup, Regional SportAccord Pan America 2019 will provide an ideal opportunity to connect with like-minded stakeholders from the global sports movement who have a special interest in the Americas.”

Under the theme of ‘A United Approach to the International Sport Landscape in the Americas’, speakers already confirmed for the event include Raffaele Chiulli, President, SportAccord and GAISF (Global Association of International Sports Federations); Stephan Fox, President, AIMS (Alliance of Independent Recognised Members of Sport), Vice President, GAISF; Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic International Federations); Sarah Lewis OBE, Secretary General, AIOWF (Association of International Olympic Winter Sports Federations); Marisol Casado, President, ITU (International Triathlon Union); Marius L. Vizer, President, International Judo Federation (IJF); and Vlad Marinescu, Vice President, IESF (International Esport Federation), President, UESF (United States eSports Federation).

Click here to register for the event, hosted by SportAccord in partnership with Greater Fort Lauderdale, Florida Sports Foundation, International Sports & Health Associates and MGO. For information about becoming an Exhibitor or Partner, request a brochure or contact the sales team via info@regionalsportaccord.sport or +1 954 204 3081.

Liverpool FC Begin Process Of A Cashless Matchday For Supporters

Liverpool Football Club this past weekend begun the process of rolling out cashless payments throughout Anfield stadium.

In their game at Anfield against Leicester City, the club officially started rolling out their cashless service at all bars, kiosks and food outlets within the ground, however the club have added there is currently still at least one cash and card till per kiosk for those who still require it.

However, this is a next step into the world of digital payments for a major sports team at their stadium, and something we could soon see at a number of major sports venues.

The new Tottenham Hotspur Stadium was designed as a completely cashless football ground, with a number of other teams such as Manchester City and now Liverpool looking to make a similar move. ‘Fans can expect to see speedier service at Anfield in future, when purchasing their pre-match pint or half-time food’, Liverpool have stated.

“As a club we are continuing to invest in technology to improve our matchday experience,” said Paul Cuttill, Vice President Stadium Operations, “We are trialling this service across the stadium with the hope of reducing queues during peak times. It will also make things more secure for us and will ultimately help us to deliver the best possible customer service to all our fans.

“We appreciate there are those supporters who like to pay in cash, so will continue to offer a provision at a number of kiosks inside the ground. The good news is that a large proportion of our fans are already paying by card rather than with cash in the stadium, so we are hoping that the transition will be quick and easy for many fans.”