CAF Fire Back At Lagadère After Statement

The Confederation of African Football have released a statement defending the cancellation of their deal with Lagadère.

This Tuesday, Lagadère issued a statement following a decision by CAF to end their contract nine years early.

The agency announced they would fight CAF’s cancellation of the 12-year deal, which saw them covering CAF’s media and sponsorship sales rights globally until 2028, stating: “Lagardère strongly contests this decision, which, in its view, is unlawful, unreasonable and unjustified.

“Lagardère deeply regrets this situation and has asked the CAF to adopt a more reasonable position and honour its commitments. Lagardère will take any and all action to defend its interests and obtain compensation for any harm it may suffer.”

CAF have now responded with release of their own. They say:

“In 2017, the Egyptian Competition Authority (ECA) found that the Agreement breached Egyptian competition rules because Lagardère was appointed as CAF’s exclusive agent for the marketing and media rights for an uninterrupted 20 year period without any open tender. By the same decision, ECA declared the Agreement null and void and imposed a number of remedies on CAF. Those remedies included the obligation to immediately terminate the Agreement and suspend its effects within the Egyptian market.

The Economic Courts of Cairo then issued two judgments in 2018-2019 (cases No 397/2017 and No 434/2019) whereby they found the two former CAF officials, the former President, Issa Hayatou, and the former Secretary General, Hicham El Amrani, who signed the Agreement guilty of anti-competitive and fraudulent conduct, and imposed a fine of EGP 500 million on each of them. On appeal, the fine was reduced to EGP 200 million and CAF was held to be jointly liable for the payment of that fine.

Finally, in 2017, the Competition Commission of the Common Market for Eastern and Southern Africa (“CCC”) assessed that the Agreement infringed the CCC Competition Regulations. It recommended the imposition of a financial penalty on CAF and the adoption of certain remedies, including the termination of the Agreement.

Given the above developments, CAF had no choice but to terminate the Agreement. CAF has repeatedly made it clear to Lagardère, including at a meeting this week, that its termination of the Agreement was not an “unilateral decision” as was wrongly presented in Lagardère’s recent press release. Termination of the Agreement is the legal consequence of the decision of ECA, the judgments of Egyptian courts and the recommendations and imminent decision of the CCC.

CAF invited Lagardère to discuss appropriate next steps and cooperation to ensure the fulfillment of the obligations toward sponsors, licensees and football fans with respect the current competitions. Lagardère has not taken CAF up on that invitation.”

It remains to be seen how this situation will be resolved with the parties clearly very far apart.

DAZN And AC Milan Combine For Content Deal

DAZN have gained yet another big name for their sports streaming service.

AC Milan’s OTT channel, Milan TV, will now be featured on DAZN in Italy, after city rivals Inter Milan confirmed their own deal with DAZN just two months ago.

Inter TV is already featured, with Alessandro Antonello, Inter’s Chief Executive saying at the time: “The presence of Inter TV content within the DAZN platform is able to contribute to the growth of the two brands.”

The platform now has a wide range of rights in Italy, with two of the biggest clubs in the country hosting content on the DAZN service, plus a huge offering of more than 100 matches from Serie A to be shown this season.

 

Watford Agree Deal With Chinese Social Platform Donquidi

Chinese Social Media App Dongquidi has joined with the Premier League’s Watford FC to become the official media partner of the club in the country.

Dongquidi will aid Watford FC in their Chinese content production, among other aspects, and look to grow Watford’s following in China during the deal.

The company have already worked with Manchester City previously, and have a current agreement where they are the sleeve sponsor of another Premier League side in London, Crystal Palace.

iSportconnect: Weekly Deals Update

Formula One + ESPN

Formula One have agreed a new extension on their broadcasting deal with ESPN for the next three years.

NFL + Nike and Fanatics

Nike, the NFL and Fanatics have agreed to extend their US deal worldwide. Nike will remain the exclusive supplier of on-field and side-line apparel for NFL teams, while Fanatics will manufacture all Nike NFL gear sold at retail.

Eurosport + Davis Cup

Eurosport has reached a two-year TV and digital rights partnership with the International Tennis Federation to show the Davis Cup Finals in six countries.

IndyCar Series and IMS + Penske Entertainment Corp

Roger Penske, billionaire businessman, has bought both IndyCar Series and the Indianapolis Motor Speedway track from Hulman and Company.

Bruin Sports Capital + CVC Capital Partners and The Jordan Company

Bruin Sports Capital have partnered with two private equity firms for a $600m funding boost.

ESPN + XFL

ESPN will now be streaming every game of the new XFL season, including the playoffs, to fans in Europe, the Middle East and Africa.

Mastercard + G2 Esports

G2 Esports and Mastercard create strategic partnership ahead of the upcoming League of Legends World Championship Finals.

Celta Vigo + Maldives Government

RC Celta and the Maldives government have signed a sponsorship and collaboration agreement for the next three years, totalling a reported $2.5 million.

Partnering with Turner Sports, NBA TV will now be available for customers via a subscription offering

ITTF and Dongfeng Fengshen will now be partner for the three major ITTF events until the end of the year

DAZN get Milan TV in contant deal with AC Milan

Watford Agree Deal With Chinese Social Platform Donquidi

Onefootball gain Eredivisie for PPV

NBA and ParionsSport combine for Paris game in 2020

MSG Networks make FanDuel sports gaming partner

Euroleague signs regional partnership with Frutti Extra drinks in Germany

Bragg gaming Group announced an agreement, in partnership with Kambi, with Seneca Gaming Corporation

Ford and the Oakland Raiders agree Allegiant Stadium partnership

Pro14 agree highlights deal with BBC for Wales, Scotland and Northern Ireland

Rupert Hunter Joins Six Nations Rugby

Rupert Hunter, formerly of the ICC and IMG, has been appointed as the Chief Commercial Advisor at Six Nations Rugby.

He joins following a near four-year spell as the Head of Brand Partnerships at the International Cricket Council. Prior to that he had spent time with both IMG and European Tour Productions.

“I am delighted to welcome someone with Rupert’s experience and wealth of knowledge to the Six Nations. I also want to take this opportunity to thank Dave Kavanagh for his many accomplishments with Six Nations during his 16-year tenure. I wish him every success in his new role with Munster Rugby,” said Six Nations chief executive Ben Morel.

While Hunter commented: “It is a true privilege to be joining the Six Nations at such an exciting time for the development of the game of rugby. I look forward to playing a part in its future development.”

 

ITTF Agree Deal With Dongfeng Fengshen

The International Table Tennis Federation have partnered with Chinese automobile brand Dongfeng Fengshen.

Dongfeng Fengshen will now be the main partner for three major ITTF events until the end of the year.

They are:

  • The ITTF Team World Cup in Tokyo
  • The ITTF Men’s World Cup in Chengdu
  • ITTF World Tour Finals Zhengzhou

“We are very honoured to work with the ITTF and make a contribution to the sport of table tennis in China. The Team World Cup will kick off in Tokyo very soon. Team spirit is what counts here and, on behalf of Dongfeng Fengshen, we hope that Team China will achieve good results and bring glory to the country,” said Yan Hongbin, Deputy General Manager at Dongfeng Fengshen.

Xu Yi, Head of Sponsorship (China) at ITTF, added: “On behalf of the ITTF, I thank Dongfeng Fengshen for their immense support of international table tennis. This represents an important part of Dongfeng Fengshen’s strategy within our sport after partnering already with CCTTA.

“We hope that the ITTF can help to grow Dongfeng Fengshen’s brand across the globe through these top-tier events, and we also hope that we can work together with them for the further development of table tennis.”

Mastercard Announce Deal With G2 Esports

G2 Esports and Mastercard have announced a new collaboration ahead of the upcoming League of Legends World Championship Finals.

This new strategic partnership to bring entertaining experiences, exclusive access, and fan engagement activations to the League of Legends community.

Mastercard will also collaborate on creating behind-the-scenes content to bring the #G2ARMY even closer to their favorite players.

G2 Esports CEO, Carlos ‘ocelote’ Rodriguez, says: “League of Legends has given G2 incredible priceless moments as winners at the Mid-season Invitational and bringing home both the Spring and Summer LEC Championship titles. We are excited now to return the favor and give the loyal #G2ARMY priceless moments through exclusive experiences and behind-the-scenes content thanks to our partnership with Mastercard.”

Jeannette Lindo, SVP Marketing and Communications Europe, Mastercard, commented: “As G2 prepares to face off at the monumental League of Legends World Championship Finals, we are excited to provide the League of Legends community exclusive Mastercard experiences that bring fans closer to the teams and players they admire.

“By partnering with G2 Esports we will be able to deepen our engagement with the esports passion and build upon our vision of bringing powerful content and priceless experiences to fans.”

Birmingham 2022 Commonwealth Games Opens Telecommunications Tender

A tender has been released by the Birmingham 2022 Commonwealth Games in order to secure telecommunications services for the event.

The value of the contract is set at £10.4 million, with a deadline for companies to put forward their services set for the 25th of November.

This is a crucial tender for the event,  with an expected announcement on the winning bid in the process expected in the early months of 2020.

More information can be found here – https://commonwealthgames.finditinbirmingham.com/opportunities/telecommunication-services-for-the-birmingham-2022-commonwealth-games

Paris Saint Germain Announce Record Revenue

Ligue 1 side Paris Saint-Germain have reported record revenue for the 2018/19 fiscal year.

The French Champions announced €637.8 million, which is a near 20 percent increase from last year’s result, which sat at €541.7 million.

This amount has been boosted greatly by two major deals the club signed this year. They were their new shirt sponsorship deal with Accor and a renewal of their current deal with Nike, which now stretches until 2032.

Bringing in such a huge amount of revenue just further establishes PSG as one of the biggest powerhouses amongst European football, closing in on the numbers that are produced by the likes of Real Madrid and Barcelona on a yearly basis.

Ford And Oakland Raiders Agree Allegiant Stadium Partnership

Desert Ford Dealers have announced their founding partnership with Allegiant Stadium and the Raiders to become the Official Vehicle of Raider Nation when the Silver and Black debut in Las Vegas in 2020.

Raiders President Marc Badain said: “The Raiders are proud to welcome the Las Vegas Ford dealers as the newest Founding Partner of Allegiant Stadium. We are excited to add another world-wide brand to the Raider family and for the annual activation and tailgating experiences this partnership will provide to our fans.”

As the official vehicle of the Raider Nation and Founding Partner of Allegiant Stadium, Ford will have a presence throughout the stadium year-round which includes pregame tailgate activations and naming rights on the north gate entry.

“Ford has a long-standing relationship with the National Football League and we are thrilled to continue that partnership with the Raiders as they make Las Vegas their home,” Gary Ackerman of Gaudin Ford added. “As the official vehicle of the Raider Nation, we are proud that members of the team and executive staff will take to the streets of Las Vegas in a Ford vehicle.”