Bruin Sports Capital Gets $600m Boost

Bruin Sports Capital has announced a wide-ranging, long-term strategic partnership with renowned private equity firms CVC Capital Partners and The Jordan Company.

The deal gives Bruin access to billions in capital, plus a global network of resources from the partners beginning with an initial combined investment for $600 million.

George Pyne, Founder and CEO of Bruin Sports Capital, said: “We are extremely proud to have the partnership and support of CVC Capital Partners and The Jordan Company, not only for what it says about our progress but also what it means for our businesses and future opportunities.

“To be able to say to a partner that on top of our track record and user-friendly model, we can tap into all the capital and global resources necessary to accelerate their business is quite powerful. As we enter this next chapter for Bruin, and with our partners, we will be even more bold and aggressive in building the platforms that lead the sports and entertainment industry forward.”

Chris Stadler, Managing Partner at CVC Capital Partners, added: “George and his team have built an impressive franchise, and we are delighted to be partnering with them to invest in and develop high-growth, high-performing global sports and entertainment companies. Our extensive European network and deep experience in sports, media, and entertainment ideally complement Bruin’s impressive existing platform.”

“We are excited to partner with George, an extremely talented leader with an exceptional track record of business transformation, that continues with Bruin Sports Capital,” said Rich Caputo, Chief Executive Partner of The Jordan Company. “In a sector undergoing fundamental shifts to the way it does business, he and the team have demonstrated a unique ability to uncover potential and turn it into significant value. We are going to provide the full gamut of our resources to Bruin and the partnership, and we look forward to great things ahead.”