Bragg Gaming Group, In Partnership Alongside Kambi, Join With Seneca Gaming Corporation

Bragg gaming Group have announced an agreement, in partnership with Kambi, with Seneca Gaming Corporation.

The deal will need to be approved by regulators, however it signals clear intent from a U.S. Casino to move into sports betting, as this becomes their first major casino and sportsbook deal.

Dominic Mansour, CEO, Bragg Gaming Group, said: “The agreement with Seneca and Kambi is a game-changer for Bragg. The U.S. casino and sports betting market is rapidly expanding, and Bragg’s ORYX’s expertise in PAM, casino, marketing and operations services, and integrations between land based and online, positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

Kristian Nylén, Chief Executive Officer of Kambi, commented: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service.”

Speaking on the deal, Holly Gagnon, President and CEO of Seneca Gaming Corporation, added: “The agreement with Bragg and Kambi is a huge win for our customers. Providing access to sports betting has been something that our customers have long looked forward to, and Bragg’s world-class casino and player account management services, together with Kambi’s market-leading sports wagering products, will create a fantastic customer experience that we can’t wait to offer.”