NBA TV Network Will Launch Subscription Service
November 6, 2019
Partnering with Turner Sports, NBA TV will now be available for customers via a subscription offering.
They will now be the first league TV channel to offer a direct-to-consumer subscription. The channel will broadcast over 100 live matches, and allow users to view NBA TV content on mobile, with it now being accessible through the NBA app.
Chris Benyarko, the NBA’s senior vice president for DTC, said: “NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming. We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”
“Innovation has always been at the core of our NBA Digital partnership. The launch of this direct-to-consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” Executive Vice President and General Manager of Turner Sports, Tina Shah, commented.
