Atlanta Hawks Bring Intel To State Farm Arena With New Partnership

The Atlanta Hawks have joined up with Intel Sports to provide a brand new viewing experience for fans inside the arena, watching on their local broadcast channel and on social media.

Intel will bring their True View platform to State Farm Arena via an array of 5K HD cameras are installed and mounted throughout the arena. These capture unique views and angles, delivering unique perspectives that regular cameras cannot.

Once the video is processed, the innovative system produces 360-degree highlights, freeze frames and exceptional views of the action, including from a player’s perspective, that are distributed to broadcast, digital and mobile platforms.

Andrew Saltzman, Chief Revenue Officer of the Atlanta Hawks & State Farm Arena, commented: “We are excited to introduce this amazing innovation and continue enhancing the fan experience for Hawks fans everywhere.

“Intel True View is the premier viewing technology in all of sports, and we are eager to work with Intel Sports on new and cutting-edge ways to showcase the incredible action displayed every game at State Farm Arena,” Saltzman said.

“Intel Sports is excited to partner with the Atlanta Hawks to enhance the fan experience through innovative immersive media experiences in the state-of-the-art State Farm arena,” Howard Wright, VP of Business Development, Intel Sports, added.

“The Hawks are a dynamic partner for Intel Sports because they are eager to experiment and push the boundaries of technology to provide new and compelling ways to engage their fans. Atlanta has a vibrant technology community with a loyal fan base that is ready for enhanced digital storytelling that Intel True View enables,” said Howard Wright, VP of Business Development, Intel Sports.

ATP And Emirates Take Partnership Deal To 2025

Emirates will remain as a premier partner for the ATP Tour after securing a new partnership extension for an extra five years.

The deal will now see the airline become a premier parter of the ATP Tour until the end of the 2025 season, after their current deal had been set to expire in 2021.

As Official Airline and Premier Partner, Emirates will continue to receive global marketing rights and exposure through iconic on-court net branding at 60 tournaments worldwide.

“We are delighted to have Emirates extend their Premier Partner status as the ATP Tour continues to soar in popularity as a truly worldwide sport,” said Chris Kermode, ATP Executive Chairman & President.

“The Tour looks forward to further enhancing the exceptional partnership that has already been built, and the renewal reinforces the benefits the global platform of the ATP Tour provides to such a highly regarded and established brand in the sports marketing world.”

Boutros Boutros, Emirates Divisional Senior Vice President, Corporate Communications, Marketing and Brand, stated: “We’ve been associated with the ATP since 2013 and it’s been a successful partnership so far and a great fit for our brand.

“As a global airline serving 158 destinations across 85 countries, and the ATP Tour itself taking place in 30 destinations to which we fly, it remains a strong platform for us to connect with our customers, hence the decision to continue to being a Premier Partner and the Official Airline of the ATP Tour.”

SportAccord 2020 Add DB Schenker as Official Logistics Provider

SportAccord has extended a partnership with leading supply chain management and logistics solutions provider DB Schenker to cover the SportAccord World Sport & Business Summit 2020 in Beijing, China.

DB Schenker, a long-standing SportAccord Delivery Partner, has renewed its designation as the Official Logistics Provider of the event, having been a consistent presence at the annual gathering since the very first edition in 2003.

Nis Hatt, Managing Director, SportAccord, said: “We are thrilled to have the support of DB Schenker once again as the Official Logistics Provider for SportAccord 2020. There is no question that our close working relationship over the years has had a positive contribution towards the smooth running of our events.

“DB Schenker is an obvious choice to support any logistical needs surrounding the World Sport & Business Summit 2020 in Beijing given their status as an official partner, as well as their expertise and knowledge of SportAccord.”

Christian Schultze, SVP Product Management Sports Events at DB Schenker, said: “We have an unrivalled track record in logistics for sports events over the past two decades, playing an essential role across numerous international tournaments and occasions.

“As a leading global logistics provider – which has established an outstanding reputation in sport, as well as other industries – we are delighted to support the delivery of SportAccord once again next year.”

LaLiga Issue Statement After Court Blocks Miami Fixture

LaLiga have released a statement insisting they still have hope for their planned Miami fixture later this season.

A court in Madrid have blocked the game in the interim, however it will be settled properly in February next year.

The statement from LaLiga says:

Madrid’s Mercantile Court No. 12 today decided not to grant interim measures to stage an official LaLiga match in Miami in a case about the pending authorisation from the Spanish Football Federation (RFEF).

LaLiga respects this decision, which does not prejudge the substance of the matter, which will be permanently settled in February 2020.

Staging an official LaLiga match abroad is part of a long-term LaLiga strategy for international growth. We hope that from February forth LaLiga will be able to organise an official match beyond Spanish borders.

Bringing clubs closer to their global fans represents a significant opportunity to connect with them and to continue working to increase LaLiga’s followers around the world. This international growth leads to benefits for the clubs, their players, their fans, LaLiga as a whole, Spanish football and the brand of Spain.

BT Sport Retain Champions League Rights Until 2024

BT Sport have secured the rights to all 420 games of the UEFA Champions League, UEFA Europa League and the new UEFA Europa Conference League, for a further three seasons until 2024.

There was a 26 per cent increase in UEFA Champions League viewer hours on BT Sport last season, with the UEFA Champions League final between Liverpool and Spurs available for all to watch in the UK on social media, and a record breaking 11.3m people tuning in across all platforms.

Marc Allera, CEO of BT’s Consumer Division, said: “We’re delighted to remain the home of UEFA Champions League in the UK. BT Sport leads the way when it comes to UEFA Champions League coverage, and we’re very excited to continue to bring our world class coverage to one of the most exciting football competitions in the world – whether that’s broadcasting 12 games simultaneously or delivering industry leading images in 4K UHD.

“With increasingly more ways to watch our content, with more games on show than ever before, and alongside our excellent line up of other competitions and sports, BT Sport is going from strength to strength.”

UEFA Marketing Director Guy Laurent Epstein said: “UEFA is delighted to continue its strong partnership with BT until 2024. All matches will be available across the BT Sport channels and digital services and in addition UK football fans will be able to enjoy club competition highlights for free on social media each match week, as well as the finals to the UEFA Champions League, UEFA Europa League and the newly formed UEFA Europa Conference League.

“Its high quality production and programming standards set the bar for the industry and audiences will continue to enjoy the competitions in new ways via BT’s innovative approach as it showcases new technologies.”

DAZN Takes Brazilian Broadcast Rights For Davis Cup

DAZN has claimed the rights to show the new Davis Cup in Brazil until after the 2021 event.

The online streaming service has agreed to show the next three editions of the competition, beginning later this month, after signing a deal with the International Tennis Federation.

DAZN’s Vice President of Partnerships in Brazil, Sérgio Floris, said: “Tennis fans who are already watching WTA on DAZN will now have more opportunities to watch tennis on the platform. We are happy to offer quality content to our subscribers, which is an absolute priority for us.

“Tennis is one of the most beloved sports. Brazilian fans  and I’m sure that both the Davis Cup and Bruno Soares series, which deals with their intimate relationship with family and sport, will please the public.”

iSportconnect’s Weekly Deals Update

BT Sport + UEFA

BT Sport have secured the rights to all 420 games of the UEFA Champions League, UEFA Europa League and the new UEFA Europa Conference League, for a further three seasons until 2024.

IOC + Japan Consortium

The IOC Has Awarded The Japan Consortium the broadcast rights in Japan For the Olympic Games during the period between 2026 and 2032.

Honda + NHL

Honda and the National Hockey League today announced a multiyear renewal of their partnership, which keeps Honda as the NHL’s Official Automotive Partner in the United States and Canada through the 2021-22 season.

Formula E + BBC

Formula E will return to the BBC for its sixth season, with every race available live and free-to-air on BBC online platforms and two races to be shown live on BBC channels.

Heineken + UEFA

Heineken has become the official beer partner of UEFA EURO 2020, as well as extending its UEFA Champions League partnership for another three years.

Wizards District Gaming + Alarm.com

Esports team will wear a jersey patch of Alarm.com

French Tennis Federation + Wilson Sporting Goods

Wilson will become the official ball of the French Open.

Swiss FA + Credit Suisse

Italian Football Federation + TeamSystem

RFEF + Saudi Arabia

ETFinance + Real Madrid Basketball

Toronto Wolfpack + BLK

Adidas + Spanish National Football Team

Sportradar +DraftKings

Meet The Pilots Of LaLiga’s Aerial Cameras

Aerial cameras have emerged as a unique and immersive part of sports broadcasting in recent years. But having a high-definition camera flying more than 20 metres above the action is no easy task.

With 11 of its 20 stadiums now using the technology, LaLiga Santander provides more of these cameras than any other football competition. To enable this, a huge team effort has been created across Spain, combining some of the leading audiovisual techniques to ensure the best experience for watching fans.

Aerial cameras can be found this season at the stadiums of Real Madrid, FC Barcelona, Atlético Madrid, CD Leganés, Getafe CF, Sevilla FC, Real Betis, Valencia CF, RCD Espanyol de Barcelona, Athletic Club and Granada CF, while Real Sociedad will soon become the 12th club to install the technology in its Reale Arena stadium.

Making this possible are six expert ‘piloting’ teams from Mediapro, the official producer of LaLiga. Stationed at every match where the aerial camera system is in use, these three-person teams are responsible for managing the huge infrastructure that has been put in place.

Watch the video by clicking here!

Assembling the perfect shot

First, there is a technician who supervises the structure itself. Provided by Omnicam4sky, the system consists of four pulleys with moving cables and four 160kg motors. If the stadium roof cannot support this weight, four separate lighting towers are required. All of this is installed 21m above pitch level, a recommended ideal height that LaLiga follows.

Second, a camera operator manages the framing, zoom and focus for the match. The high-definition cameras use a 4/3, 14x zoom wide-angle lens, able to cover an area of 155 metres by 44 metres, larger than any standard football pitch.

Working with the third team member, a technical assistant, the camera is then mounted to the cables which can withstand a weight of 980kg, more than adequate for the 40kg device. This allows the camera to fly above the action, piloted by two team members using consoles and corresponding software. The camera can reach speeds of 36 km/h or 10 metres per second, ensuring it can keep up with the on-field action.

The final piece of the puzzle arrives in the form of fibre-optic cables, which transmit the footage from the stadium to a mobile broadcasting unit. This allows directors to share instructions with the camera operators, requesting a players-eye-view of a set-play, a wide-angle image of the entire stadium or a replay of a key incident.

When the stadium is empty, the team carries out its final task of disassembling the camera and transporting it to the next game. It is a significant undertaking on the part of the audiovisual team, but it is one that brings fans closer than ever before to their favourite teams and players, while keeping LaLiga at the forefront of technological innovation.

FA And Continental Tyres Announce Partnership Extension

Continental Tyres and The FA today announced the extension of their partnership to September 2021. This renewal will see Continental Tyres reach their 10-year milestone of continued support for Women’s Football in England since first signing as a founding partner of The FA Women’s Super League.

Continental Tyres now remains the official tyre partner to the England Women’s Senior Team and continues their uninterrupted role as title partner to ‘The FA Women’s Continental Tyres  League Cup’ since the inaugural competition in 2011.

The FA’s Head of Women’s Marketing and Commercial, Marzena Bogdanowicz, said:  “We are delighted that Continental Tyres has chosen to continue to partner the Women’s game in England. Since they first supported women’s football, huge strides have been made on and off the pitch and they’ve been an integral part of The FA’s journey to grow the game. Following the record crowd at Saturday’s Wembley Stadium fixture, the future is very exciting, and we’re delighted that Continental Tyres will be a part of it.”

Tracey Mortimer, Marketing Director of Continental Tyres UK & Ireland added: “It’s a really exciting time for women’s football, having seen the recent record attendance at Wembley Stadium and massive growth in attendances at domestic matches, the Women’s game in England continues on a fantastic journey.  We are delighted to be renewing this commitment to the Women’s game and in particular look forward to continuing support of The FA Women’s Continental Tyres League Cup, and being part of the Lionesses’ journey towards our 10-year anniversary, and a home UEFA Women’s EURO in 2021”