Facebook And PGA TOUR Announce Global Content Agreement

The PGA TOUR today announced an expansive agreement with Facebook to distribute daily highlight packages globally on Facebook Watch in 2020 starting at this week’s Farmers Insurance Open.

The PGA TOUR will publish daily round recaps and player-specific highlights from more than 30 events, including THE PLAYERS Championship and FedExCup Playoffs.

These expanded highlights will feature content from the TOUR’s core telecasts, along with content from PGA TOUR LIVE, the TOUR’s OTT service featuring more than 1,200 hours of exclusive Featured Groups coverage in 2020.

“We’re excited to expand our partnership with Facebook by delivering additional content for our fans,” said Chris Wandell, Vice President Media Business Development at the PGA TOUR. “This is in response to our fans’ appetite for additional coverage packaged in a way that is convenient for them to consume.”

The TOUR will create a robust and timely highlights experience for PGA TOUR fans around the world on Facebook Watch. Fans can stay up to date with the latest highlights by following the PGA TOUR Facebook Page. Content will be posted daily at the completion of each tournament round. As part of the agreement, the TOUR will also engage fans in its Facebook Group, The Gallery, with interactive elements such as Facebook Lives and Facebook Watch Parties.

“We’re thrilled to add PGA TOUR recaps to our growing portfolio of sports highlights on Facebook Watch,” said Sidhant Rao, Facebook Sports League Partnerships.” Through this content, as well as products such as Facebook Groups and Watch Party, the TOUR will be able to engage its fans in exciting new ways this year.”

In 2018, the PGA TOUR and Facebook teamed up to stream live coverage from THE PLAYERS Championship and several other PGA TOUR events leading into the 2018 FedExCup Playoffs.

Universal Named Title Sponsor Of 2020 ITTF Pan America Cup

The International Table Tennis Federation (ITTF) and the Puerto Rico Table Tennis Federation (FPRTM) are proud to announce that Universal has been named title sponsor of the ITTF Pan America Cup for a second consecutive year.

Following the success of last year’s partnership, the Pan America Cup will continue to receive a significant boost off the court as well thanks to this agreement with Universal, helping to take the event to a new level commercially.

Gonzalo Barak, ITTF Pan America Marketing Manager, said: “We are delighted that Universal returns as the title sponsor of the Pan America Cup for the second year in a row. This kind of sponsorship has become more commonplace in the continent in recent times, which goes to show how Pan American events have been increasing in terms of media exposure and sport presentation.

“We look forward to continue our close collaboration with the Puerto Rico Table Tennis Federation, which has been doing an amazing job hosting ITTF competitions, and present a memorable event once again.”

Josely Vega Maldonado, President and CEO of Universal Group Inc., added: “For the past almost 40 years our organisation has distinguished itself by supporting projects that highlight and exalt the values ​​of the Puerto Rican people. This year, Universal reiterates its commitment to support our youth in their development to represent our country by showing the human and professional qualities of our young athletes, and we are honoured to present for the second consecutive year the Universal 2020 ITTF Pan America Cup.

“This event offers a great opportunity to enjoy the best table tennis in Pan America and the great values for which the players proudly fly their flags at international and Olympic events. Table tennis is enjoying an amazing boom in Puerto Rico and it is a privilege for Universal to be part of this great team and continue to be part of the Pan American table tennis family.”

How LaLiga’s Clubs Are Tackling Climate Change

The COP25 Climate Change Conference was held in Madrid from December 2nd to December 13th and was supported by LaLiga as part of the league’s efforts to promote sustainability. LaLiga promoted the work of the conference by launching a series of actions over the course of matchdays 15, 16 and 17 of the 2019/20 LaLiga Santander season, the weekends that coincided with the event.

From awareness-raising messages on stadium advertising boards in multiple languages to the placing of the COP25 emblem alongside the LaLiga logo, Spanish football fans in the stadiums and those watching TV broadcasts could see the league’s show of support for the conference and its cause.

This follows on from the Fair Play Social project that LaLiga and its charitable foundation have been working on over the past two years, incorporating social responsibility practices into the institution’s existing business management model. Already a total of 22 professional clubs have participated in this programme and teams are working towards the five keys to sustainability: awareness campaigns, efficient waste management systems, carbon footprint reductions and offsetting, partnerships with environmentally committed companies and responsible energy use.

Responsible club initiatives
The results of this can already be seen in various club initiatives. Real Betis, for example, has taken a major environmental step forward by announcing that it signed up to the United Nations’ Climate Neutral Now campaign. In doing so, the Andalusian club made a commitment to reduce greenhouse gas emissions and to offset the rest of the club’s emissions.

In Galicia, Celta Vigo has launched a new recycling initiative that separates waste at the club’s social headquarters, at the club’s Balaídos stadium and at the A Madroa training ground. Meanwhile, Real Sociedad fans are given biodegradable boxes to put the shells of the sunflower seeds that are typically eaten during Spanish football matches.

Real Zaragoza is offsetting its carbon footprint by making donations to reforestation projects in Nicaragua based on calculations of its carbon emissions from travelling, which are kept as low as possible due to its use of buses and trains for away matches in mainland Spain rather than using air travel.

Signing sustainable deals
Other examples from around Spain show that clubs are making forward-thinking partnerships to protect the environment. Deportivo La Coruña has signed a new sponsorship deal with Ecoalf, a firm that manufactures top-quality clothing from recycled materials, including the Galician club’s kit. As such, Deportivo is the first club on the planet to be kitted out with sustainable strips made from recycled ocean waste.

Athletic Club’s San Mamés Stadium, meanwhile, has become the first football ground in Europe to be awarded the Leadership in Energy and Environmental Design (LEED) certification.

The league itself has been agreeing partnerships, with LaLiga signing a deal with Ecovidrio, the charity organisation responsible for the recycling of glass waste in Spain. The two are now working together to promote a glass recycling campaign, continuing LaLiga’s vision for a more sustainable football industry and for a more environmentally friendly world in general.

iSportconnect Reveals Full Events Calendar For 2020

iSportconnect is extremely happy to be able to reveal our complete events calendar for 2020.

With 14 events planned it is set to be a fantastic year for iSportconnect and we cannot wait to welcome as many of you as possible to our events all around the world.

To begin 2020 we will be holding two events in February, our Hospitality Masterclass in Leeds on Wednesday the 5th of February and an Esports Masterclass on Thursday the 20th.

To follow this we will be hosting our Broadcast Masterclass in London on the 19th of March, before heading to Turkey for our Istanbul Summit.

Alongside Istanbul, we will also be holding the iSportconnect Ticketing and CRM Masterclass in May.

In June we will then host our Brands Masterclass in London, before heading out for the Helsinki Summit to finish the first half of the year.

To begin July we will then be back to London for the Host Cities Masterclass.

It will be a packed September as we host three events, our Regatta in Portsmouth, the Digital Media Masterclass in London and then back to Lausanne for our yearly summit in Switzerland.

October is set to be free before we return for two events in November, the Stadia Masterclass in Madrid and our Leadership Masterclass in London.

We will then finish our year off once again with the Dubai Summit in December.

Horse & Country and EQ Sports Net Join Forces to Raise the Bar on Equestrian Sports Streaming

Horse & Country TV (H&C), the leading international equestrian sports network, is pleased to announce its acquisition of the dominant US equestrian streaming provider, EQ Sports Net (EQSN). 

Fans of equestrian sports in the US and Canada will now have unprecedented access to top competition livestreams from home and abroad, as well as exclusive training and educational shows, entertainment and documentary series. Of 20 million regular riders worldwide, 5.6 million are in the US and Canada, where the equestrian sector (excluding racing), contributes $50 billion a year to US GDP.1 

Dedicated to producing the highest quality multi-camera sports programming, EQSN provides more than 100 days of live and on-demand coverage of some of the top competitions in North America, including the USHJA International Hunter Derby Championship, the Pennsylvania National Horse Show, the Great Meadow International Three-Day Event, and the National Collegiate Equestrian Association Championships. 

In addition to live sports programming, EQSN subscribers will now also have access to H&C’s extensive library of more than 1,200 hours of quality equestrian content, and live streams from around the world. H&C currently brings viewers live coverage of events including the Rolex Grand Slam of Showjumping, the Longines Lumühlen Horse Trials, and the London International Horse Show from Olympia. 

H&C is available on more than 30 platforms worldwide, including web and mobile, Roku, Apple TV, Android TV, Amazon Fire, Amazon Prime Video in the UK and Germany, and a variety of pay-TV broadcast platforms in Europe. 

Heather Killen, CEO of H&C, said: “Teaming up with EQ Sportsnet represents an opportunity for H&C to deepen its commitment to the North American market, in conjunction with the best production outfit in the sport today. We believe that combining EQSN’s live sports coverage with H&C’s multi-platform digital OTT services and deep content resources will offer fans of the sport an experience unmatched by any other provider.” 

EQSN CEO and Co-founder, David Qualls, said of the merger: “Now our subscribers will be able to enjoy a 24/7 linear network in addition to top quality equestrian and lifestyle programming between live events. H&C’s international reach benefits our event organizer partners too, bringing their shows to new audiences in Europe and around the world. We look forward to working as part of the H&C team to expand our roster of shows and other specialty content.” 

iSportconnect Confirmed As Principal Media Partner For SportAccord’s Beijing 2020 Summit

SportAccord has unveiled five Principal Media Partners for its World Sport & Business Summit 2020 in Beijing, ensuring quality coverage of sport’s No.1 annual global gathering.

iSportconnect is elated to once again be a principal media partner of SportAccord for the upcoming World Sport & Business Summit 2020 in Beijing, and we look forward to helping SportAccord as they produce another fantastic event.

The news organisations will provide media and marketing support for SportAccord 2020, including in-depth reporting from the event, which will take place from 19-24 April at the China National Convention Center. Aside from providing breaking news, bulletins and feature coverage, the Principal Media Partners will also be able to conduct interviews via video and podcast formats, with high-profile attendees set to provide significant interest. 

The news organisations have been granted key rights, including recognition in marketing material and sponsored signage in high-visibility areas, as well as publication distribution on dedicated stands. They will also have the opportunity to host workshops and will play a key role at the heart of the bustling SportAccord 2020 Media Zone, which is set to attract hundreds of media representatives from China and worldwide.

SportAccord state: iSportConnect is considered to be the world’s largest private sports business network. iSportconnect moved up a tier to become a Principal Media Partner at SportAccord 2019 in Gold Coast.

John Hewitt, Event Operations Manager, Communications, SportAccord said: “The high-level meetings at SportAccord 2020, as well as the Summit, CityAccord, HealthAccord, LawAccord, MediaAccord conference programmes that will attract key decision-makers in the business of sport. Delegates will be also be introduced to the inaugural InvestAccord conference programme which will focus on connecting tech start-ups with investors in sport. 

“We are delighted to have lined up an established selection of Principal Media Partners, all of whom have been involved in SportAccord for several years. Their coverage – before, during and after the event – will provide a vital platform for the key messages, insights and news developments in relation to the highly anticipated SportAccord 2020 in Beijing.”

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It is the only global sports business event attended by all the international sport federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

In October, CNN was unveiled as the Top Media Partner for SportAccord 2020, as well as the inaugural Regional SportAccord Pan America 2019, that took place from 10-12 December at the Greater Fort Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida, USA.

SportAccord has teamed up with iSportconnect, SportBusiness, Sportcal, SportsPro and Yutang Sports due to their exceptional coverage, reach and expertise within the global sports industry. 

Registration is open for the SportAccord World Sport & Business Summit 2020 in Beijing, the 18th annual SportAccord event. Organisations can become an official partner or exhibitor and discuss these investment opportunities with sales@sportaccord.sport.

Follow developments and updates via Twitter @sportaccord using #SA2020, or keep up-to-date via LinkedIn and Facebook. For media enquiries, email media@sportaccord.sport.

FIBA Enters Strategic Partnership With GCBH LP for Basketball Champions League

FIBA, the world governing body of basketball, today announced that it has entered into a strategic partnership agreement with GCBH LP, a US entity backed by a group of experienced sports and media investors, to take Basketball Champions League to its next level and reshape the landscape of club competitions in Europe and beyond.

Under the terms of the strategic partnership agreement, FIBA and GCBH have formed a new entity majority owned and controlled by FIBA, called FIBA ClubCo, to jointly hold their shareholding in BCL. Together, GCBH and FIBA will partner with 11 European National Basketball Leagues and the Union of European Leagues of Basketball (ULEB) to provide equity funding and targeted know-how to BCL to further improve, develop and commercialize the competition for the benefit of fans, players and clubs. Additionally, FIBA ClubCo will also hold and develop the newly revamped Intercontinental Cup and possibly other international club competitions in the future.

GCBH brings important financial capital and resources as well as expertise in the fields of media, broadcasting, digital rights, sports commercialization, sponsorship and growth investing. GCBH is led by principals Brian Bailey, a 25-year private equity industry veteran who has held senior positions at the Carlyle Group, Carmichael Partners, Carousel Capital and Forstmann Little & Co, and Kevin Tsujihara, a long-time, dynamic media executive who spent nearly 25 years at Warner Bros. Entertainment, including six years as CEO, with a lifetime passion and business interests in the sport of basketball. They are supported by a select group of investors and operating partners holding senior industry positions

FIBA Secretary General Andreas Zagklis said, “It is an important day for FIBA and our national federations, leagues and clubs. FIBA confirms its commitment to offer a platform of growth to clubs around Europe and beyond. A group of prominent investors with media expertise will significantly assist us in achieving the strategic objective approved by the FIBA Congress last August, that is to shape international club competitions.”

Brian Bailey, Managing Partner of GCBH, said, “Kevin and I are both incredibly excited about the explosive growth opportunities in basketball, the world’s fastest-growing and second-largest sport, with nearly 1.5 billion fans worldwide, and we are very enthusiastic about FIBA’s vision for international club basketball competitions. We also share FIBA’s values of meritocracy and inclusiveness in sports and we are fully supportive of FIBA’s important role in developing and promoting the sport that we love.”

Kevin Tsujihara, Managing Partner of GCBH, said, “The FIBA ClubCo partnership aims to set the financial and strategic foundations for international club basketball to reach its full potential. GCBH is excited to leverage its resources and its collective experience in media, sports and investing to support Patrick Comninos and his team in establishing BCL as the pre-eminent club competition in Europe.”

BCL CEO Patrick Comninos said, “This new partnership and initial investment signifies an important step in the continuous growth of the BCL and its mission to offer a competitive environment of the highest level. We are very pleased that experienced industry leaders such as Brian and Kevin share our vision regarding the potential for growth that club basketball has in Europe.”

Dove Men+Care And Guiness Six Nations Agree Multi-Year Partnership

Dove Men+Care has announced a multi-year partnership with the Guinness Six Nations, building on the brand’s global rugby portfolio including partnerships with the English, Irish, Scottish, Welsh and Italian rugby unions.

Dove will be working with the Guinness Six Nations to champion the values of the game of rugby, centred around care, honour and respect, shown by players, officials and fans throughout the Championship.

Carlos-Javier Gil, Global Vice President of Dove Men+Care, said: “Rugby shares many of Dove Men+Care’s brand values – care, honour and respect – and we’re incredibly excited to continue our commitment to rugby by partnering with the Guinness Six Nations. We recognise rugby as a platform to positively impact lives through championing an inclusive vision of care and challenging male stereotypes.”

Rupert Hunter, Six Nations’ Chief Commercial Advisor said: “We are delighted to welcome Dove Men+Care to the Guinness Six Nations partner family. The brand already has a strong association with rugby, but we look forward to expanding their reach further through the scale of our television and digital audience around the world and working together to develop a range of compelling fan-focused initiatives.”

This announcement follows a busy 2019 for Dove Men+Care with the brand launching its emotive film series titled, ‘Care For Every Position You Play’, giving a unique insight into how the world’s best players balance pursuing excellence on the pitch with caring for their families at home.

Nongfu Spring Becomes LaLiga’s Official Drinking Water Supplier In China, LaLiga Join Up With Stonegate

LaLiga and Chinese drinks brand Nongfu Spring have reached an agreement for the company to become the official supplier of drinking water for the Spanish competition in China for the current season.

LaLiga is now connected to one of the market leaders in the Asian country, further strengthening its bid to expand through agreements and collaborations with reputable local companies.

“This agreement with Nongfu Spring allows us to take another step forward in our relationship with brands and the Chinese public. Linking LaLiga with products consumed by millions is certainly fantastic news for our company and our clubs,” said Sergi Torrents, LaLiga’s country manager for China.

“The agreement will definitely expand our brand presence and influence among sports fans. Football is young and passionate, hence we believe the alliance will bring Nongfu Spring closer to younger customers. We want to bring our passion and enthusiasm to fans and build an intimate relationship with them,” a principal of Nongfu Spring stated.

Besides Nongfu Spring mineral water, which is its main product, the Hangzhou company also markets other brands, such as Farmer’s Orchard, Victory, Oriental Leaf and Whisked Milk Tea, which have reached every region of China.

LaLiga have also confirmed that LaLiga TV will be shown in Stonegate Pubs across the UK following a new agreement signed with the company.

Alexandra Armas Appointed Permanent Ladies European Tour CEO

Alexandra Armas has been confirmed as the permanent CEO of the Ladies European Tour (LET), reporting directly to the LPGA-LET Joint Venture Board of Directors, chaired by LPGA Commissioner Mike Whan.

Armas took on the role of Acting CEO in early October 2019, working closely alongside the Board to complete the 2019 season and build the 2020 schedule, which will be announced on Friday. She previously held the position of LET Executive Director from August 2008 to December 2012.

LPGA Commissioner Mike Whan said: “Every great team needs a great leader and we are lucky to have Alexandra, who has the experience, passion and relationships necessary to quickly rebuild the LET schedule and brand.

“From working with Alexandra during her previous stint at the LET and since she re-joined the team in October, I am incredibly impressed with her ability to deal with our various stakeholders and partners with grace and skill. As Acting CEO of the new LET, she has already proven herself and our Board believes that she is the right person to manage our business long-term and drive strong growth in the years ahead as the permanent leader of this Joint Venture.”

Commenting on her appointment, Armas said: “I am incredibly excited to be given the opportunity to lead the Ladies European Tour at what is a real turning point for women’s golf and professional sport. The vision for the LPGA-LET partnership is a completely new project and I believe strongly that we are heading in the right direction to take the LET to greater heights. I look forward to working on the evolution of the business to grow the opportunities for LET members.”

Armas has worked in the golf industry for 20 years. After playing on a golf scholarship at Wake Forest University and earning a master’s degree in Business, she played on the Ladies European Tour for four years. She achieved fantastic results in her previous Executive Director role and while she has since built her own sports marketing business, Armas is now ready for the next challenge and building on the growth strategy for the long term and sustainable success of the LET.