HUGO BOSS Extends Partnership With Formula E

Formula E has today announced that HUGO BOSS has extended its partnership as official apparel partner for a further three seasons, until at least the end of the 2022/23 ABB FIA Formula E World Championship.

As official apparel partner since joining the electric racing series at the start of season four, HUGO BOSS will continue to dress Formula E staff, senior management and volunteers, as well as putting their name to the BOSS | EMOTION CLUB at every E-Prix.

Jamie Reigle, CEO of Formula E, said: “We are delighted to extend our relationship with HUGO BOSS. HUGO BOSS was the first lifestyle brand to join Formula E in season four and extending our partnership reaffirms our shared commitment to create a more sustainable future. HUGO BOSS is more than our official apparel partner, they reinforce our position as a global lifestyle movement. With their driver ambassadors on the grid and their name on our premium hospitality experience at every E- Prix, HUGO BOSS is truly a part of the Formula E family.”

Mark Langer, CEO of HUGO BOSS AG, commented: “We have been involved in the development of Formula E from an early stage, and we are pleased to see how we have successfully grown together. Along with our shared commitments to excellence and innovation, both brands embody a certain lifestyle, an element of the collaboration that we will further strengthen with the BOSS | EMOTION CLUB. The next three seasons will see us continuing and deepening our relationship.”

The BOSS | EMOTION CLUB is home to the most exclusive Formula E hospitality experience. From fine dining to live music and entertainment, celebrity guests and unparalleled views of all the racing action.

HUGO BOSS has been an early supporter of the ABB FIA Formula E Championship, choosing to switch racing categories after many years in motorsport, with Formula E closely aligning with the company’s constant drive for innovation, excellence and sustainability.

Sportradar Announces Exclusive Media Partnership With XFL To Provide Fans And Partners Rapid Access To Data And Statistics

Sportradar has revealed a new media partnership with the XFL that will provide fans and partners quick access to data, statistics and league information. The inaugural XFL season kicks off on February 8 and concludes with the championship game on April 26.

As an official sports data partner of the XFL, Sportradar offers a play-by-play data feed specifically designed for media usage, including websites, apps and digital platforms like fantasy sports. This ensures that anyone following XFL games and engaging with league content has access to the most up-to-date data and statistics.

“We are delighted to be partnering with the XFL in its inaugural season as an official sports data partner,” said Steve Byrd, Head of Global Strategic Partnerships at Sportradar. “There is a big appetite amongst the media industry for the XFL’s official data. We’re looking forward to delivering this coveted content to our media partners and, ultimately, the fans.”

“Sportradar is a leader in the distribution of sports data and content and adding their expertise to our world will allow us to broaden our reach,” said Jeffrey Pollack, President and COO of the XFL. “Through this partnership our fans will have even more access and opportunities to engage with our games, teams and players.”

The deal adds to Sportradar’s official data partnerships with US leagues, including the NBA, the NFL, the NHL, MLB and NASCAR.

EFL Extends Thai Airways Partnership

The EFL and Thai Airways International (THAI) have today announced an extension to their partnership, which will see the airline have rights across all of the EFL’s five Finals for the third consecutive season.

As part of the renewed agreement, THAI will continue to have digital and in-stadia presence across the EFL’s Finals at Wembley Stadium; Carabao Cup, Leasing.com Trophy, Sky Bet Championship, League One and League Two Play-Off Finals.

Last season’s matches were broadcast to over 150 territories to hundreds of millions of people worldwide, including key international markets for THAI, providing the airline an opportunity to engage with their global customer base and showcase the EFL’s flagship competition to an international audience.

THAI will use their access to VIP tickets and digital platforms to raise awareness of this milestone in their history with fans worldwide.

The extension of the partnership is a product of the EFL’s continued work with brands internationally to help showcase EFL competitions and sponsors on a global stage.

EFL Chief Commercial Officer, Ben Wright, said: “The EFL are pleased to further extend our partnership with THAI ahead of this year’s Wembley Finals.

“The international market is hugely important to the EFL to raise the profile of the League, our Clubs and our competitions and over the past two seasons, the partnership with THAI has allowed us to further increase the EFL’s presence worldwide, while providing the airline with a unique opportunity to engage with our audiences both in the UK and abroad.

“We look forward to working with THAI this season, starting with the Carabao Cup Final taking place next month.

President of Thai Airways International, Sumeth Damrongchaitham, said: “We are pleased that THAI will continue to be an Official Supporter of the EFL, this partnership is a great opportunity to connect with football fans from all corners of the world.

“The most popular sport which significantly attracts travellers is football. We see a large amount of bookings annually which coincide with major football competitions. We very much look forward to strengthening our ties with England through this partnership.

William Hill And CBS Sports Sign Official Partnership

CBS Sports and William Hill have joined in a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms.

The deal will reimagine fan engagement through a unique integration of sports betting, media, product and technology. The partnership will tip off with initial integrations in March on CBS Sports digital platforms, with a full rollout planned for the fantasy football season.

The partnership extends CBS Sports’ digital leadership in the sports betting space, and allows for the creation of even more relevant content across its wide array of platforms. CBS Sports will utilize William Hill’s odds, experts and more than 140 sports books to bolster its current digital offerings, delivering deeper information and programming produced from William Hill sportsbooks across the country, and further engaging sports bettors and fans. In addition, the partnership includes opportunities to feature William Hill data, odds and markets across CBS television programming.

William Hill will receive exclusive rights to promote its brand across CBS Sports’ broad range of digital platforms, including through CBS Sports Fantasy, one of the largest fantasy platforms in the world, resulting in highly efficient customer acquisition for the sports betting company.

Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital, said: “We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multiplatform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business.

“The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together, we will deliver even more value to this rapidly growing segment of sports fans.”

Joe Asher, CEO of William Hill US, commented: “CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports.

“We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”

CBS Sports Digital is the second-largest sports property in the U.S. with more than 80 million users per month across its sites and apps as well as tens of millions of followers on social platforms. CBS Sports Digital offerings include SportsLine, the dedicated subscription platform for game picks and predictions that has seen strong subscriber growth in recent years; CBSSports.com; 24/7 streaming network CBS Sports HQ, which features the nightly SportsLine show focused on sports betting and delivered triple-digit viewership growth in 2019; CBS Sports Fantasy; CBS Sports apps; and 247Sports. 

Powered by a heritage that dates back to 1934, William Hill established its U.S. presence in Las Vegas in 2012 and has grown to become America’s leading sports book operator by differentiating itself from the industry as an innovative pioneer in sports betting. Following the U.S. Supreme Court’s decision that overturned PASPA in 2018, William Hill has led the United States expansion of sports betting and now has operations in 10 states. The company currently accepts one out of every four sports bets placed in the U.S.

ITU Reaches Deal With Blerter For Events Management Platform

The International Triathlon Union has entered into an ongoing partnership with Blerter with a view to adopting their event-organisation technology for its multisport races around the world. The ITU-specific platform will help streamline processes and the flow of crucial information between management, officials and medical teams during races, allowing for faster incident reaction times and increasing the safety of athletes and public alike.

“ITU is always looking for ways to improve safety at its events and to support our network of officials around the globe”, said ITU Head of Operations Thanos Nikopoulos. “Blerter’s system not only allows us real-time sharing of crucial information between on-site staff but, long-term, it can also serve as an educational tool for everyone who uses it.”

“During successful trials for the past two years at the New Plymouth World Cup, we have seen first-hand the benefits the platform brings to the consistency and efficiency of race organisation and we are looking forward to more of our events adopting it in the future.”

As well as Grand Final, World Series and World Cup-level races, Blerter will also be available to regional events, helping to raise standards and share best practice with ITU’s developing National Federations, central elements of ITU’s long-term strategic goals.

“Working with ITU events over the past couple of years, we have seen how our technology really helps them streamline their delivery and operations. We’re thrilled that this new partnership will enable ITU to ensure triathlons around the world gain access to this powerful technology to help them reduce the complexity and increase the effectiveness of their event delivery,” said CEO & Founder of Blerter Richard Gill.

“ITU and Blerter are natural partners, both passionate about innovating to help improve the lives of event organizers and increase the popularity and quality of triathlons everywhere. Together, we are just getting started, but the possibilities for this partnership to demonstrate leadership across all sports are fascinating.”

First Global Sports Week Paris Concludes With A challenge To World Sports Leaders

The first Global Sports Week Paris concluded Friday with a challenge to leaders of the international sports movement to embrace change in order to protect and increase sport’s impact in the world.

The call to action came from a group of 50 under-25s, selected from 22 nations to serve as spokespeople for the emerging generation across the 15 keynote discussions at the heart of the event.

The ‘Young Sports Makers’ were among more than 2,000 delegates who attended across the two days of Global Sports Week, which sought to explore the future of sport at the intersection of business and society.

More than 250 investors and 130 international media were also present at the summit, organised under the patronage of UNESCO and the high patronage of M. Emmanuel Macron, President of the French Republic.

The agenda was dominated by issues including access to sport, digital transformation and athlete activism, alongside sport’s role in the climate emergency and driving gender equality.

Speakers from across sport, business, culture and society included F1 Executive Chairman and CEO Chase Carey, International Paralympic Committee President Andrew Parsons, French Sports Minister Roxana Maracineanu, eight-time Olympic Swimming champion Matt Biondi and Rolling Stones musician Matt Clifford.

Global Sports Week was also the stage for significant announcements from international sports bodies and brands, including:

  • The All England Lawn Tennis Club’s announcement of four new environmental commitments, which include reducing carbon emissions at Wimbledon to ‘net zero’ by 2030;
  • The French Football Federation (FFF’s)’s signature to the French Sports Ministry’s Charter of 15 Eco-Responsibility commitments, which will apply to all FFF events hosted at the Stade de France and the French Federation’s training facilities;
  • Paris 2024’s unprecedented agreement with the Agence Francaise de Developpement to expand funding for sport-led sustainable development projects around the world;
  • Banque Populaire’s new partnership with the French Surfing Federation; and
  • Danone making the Danone Nations Cup the first international tournament to participate in the ‘Common Goal’ campaign, committing to donate 1% of revenues to the charitable movement.

A series of sports tech and social innovation pitch contests also took place at Global Sports Week, including the Tremplin Invest Finals and the 2nd FFF Innovation Awards. The winners, selected from more than 250 international entrants, will benefit from the opportunity to collaborate with the world champion French Football Federation. They were named as:

  • Sceenic (UK) in the Fan Experience category;
  • Physimax (Israel) in the Sport Performance category; and
  • Tiraka (France) in the Social Responsibility category.

Commenting on the success of Global Sports Week, French Sports Minister Roxana Maracineanu said: “Global Sports Week clearly has its place in the world sports calendar. We’ve been delighted to welcome such a diverse and international range of delegates, and impressed by their willingness to investigate ways for sport to change and to contribute across a wider range of social issues. It’s a great opportunity for Paris to gather these international leaders.”

Global Sports Week President and Co-founder Lucien Boyer said: “We are excited by the success of this first edition, which shows the world of sport has much to gain from listening to the new generation. Our vision was to offer disruptive formats, and voices coming from outside sports. We believe the sports movement is ready for change. This is a journey we look forward to continuing at next year’s Global Sports Week Paris.”

Premier League Considering Introduction Of OTT Platform, Says CEO Masters

Recently appointed Premier League Chief Executive Officer Richard Masters says the league has ‘considered’ the introduction of an OTT platform.

“During the last [bidding rights] process we spent quite a lot of time and invested a lot of resources in building our expertise and capacity in ‘direct-to-consumer’,” said Premier League CEO Masters, according to The Daily Mail.

“There is risk associated with it. The Premier League has been successful by seeking partnerships with established broadcasters and having secure funding as its model, as opposed to direct consumer revenue, which is an entirely different strategy. The transition from one to the other if and when it ever happens would be a big moment.”

He added: “We considered whether strategically it would be the right time to test a few markets then and decided not to. We were ready last time and we will be ready next time should the opportunity arise. Eventually the Premier League will move to a mix of direct-to-consumer and [traditional] media rights sales.”

These are highly interesting comments, particularly for the broadcast companies who will be expecting to bid for the rights during the next bidding process, for the 2022/23 to 2024/25 cycle.

The league’s current deals bring in a huge amount of guaranteed money to the league each cycle, so to put that under threat would be a bold move, however it at least shows that the Premier League are not afraid to explore new models.

INEOS Announced As Principal Partner Of Mercedes-AMG Petronas F1 Team

INEOS has extended its existing performance partnership to now become Principal Partner to Mercedes-AMG Petronas F1 Team as INEOS increases its position in sport.

Global manufacturer INEOS has teamed up with the world’s best Formula One team Mercedes-AMG Petronas through a new principal partnership.

This five-year partnership is part of INEOS’ wider investment in sport, which is driven by a passion for sport and a desire to instill in people the belief that there are no limits.

The extended partnership with Mercedes complements the wider INEOS sporting family which includes the INEOS 1:59 Challenge with Eliud Kipchoge breaking the two-hour marathon barrier, INEOS TEAM UK, Britain’s challenger for the 36th America’s Cup and Team INEOS, the world’s most successful cycling team. Ligue 1 football club OGC Nice and Swiss Challenge League side FC Lausanne-Sport are also part of the portfolio, alongside charitable participation initiatives, The Daily Mile, INEOS GO Run For Fun and the 1851 Trust.

“It’s a proud moment for INEOS to become Principal Partner to the world’s best Formula One team – and by extension to one of the world’s most prestigious brands, Mercedes-Benz”, said Sir Jim Ratcliffe, Founder and Chairman of INEOS.

“The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS.

“By strengthening our partnership with Mercedes-AMG Petronas it will allow us to identify and unlock even greater performance gains across the wider INEOS sports family.”

Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas commented, “It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as Principal Partner. The company’s ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.

“Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together – on the race track, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them.

“Furthermore, this new partnership is an important cornerstone of our future plans in Formula One. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success.”

The principal partnership is an extension to the performance partnership which was signed at the end of 2019 between INEOS and Mercedes-Benz Applied Science (MBAS). This partnership brings together world-leading experts from across the INEOS sports family to identify and unlock performance gains to make great things happen, every day.

NBA And Hennessy Announce Multi-Year Partnership

Hennessy and the National Basketball Association (NBA) have announced a multi-year partnership that makes Hennessy the Official Spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.

“We are pleased to be partnering with the NBA, a forward-thinking league that embodies our ‘Never stop. Never settle.’ mantra,” said Giles Woodyer, Senior Vice President, Hennessy U.S.   “There’s an energy pulsing through the NBA that compels it to evolve, to push the limits of its own potential.  Our new collaborative journey is rooted in this joint passion and will explore the realms of legacy, culture and innovation.”

“Our partnership with Hennessy provides an exciting opportunity to reach and engage with a broader segment of basketball fans around the NBA’s marquee moments,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development.  “As the iconic brand continues to expand its business in sports marketing, we look forward to creating elevated experiences and unique initiatives that celebrate the game of basketball.”

The NBA and Hennessy will tip off their partnership this month during NBA All-Star 2020 in Chicago, Ill., where Hennessy will serve as an associate partner of the NBA Celebrity Game presented by Ruffles and as a presenting partner of the pre-game red carpet. For more than 250 years, Hennessy has celebrated those who push the limits of potential through it’s “Never stop. Never settle.” ethos and will continue this tradition by celebrating the spirit of the NBA.

The Digital Transformation Of Sevilla FC: A Data Revolution

Football clubs are working to build the strongest possible relationship with their fans, while at the same fan interactions are becoming more diverse. Whether making a purchase inside the stadium, commenting on a social media post or browsing a mobile application, today’s fan touch points span the physical and digital and come from all over the world.

A common denominator is technology, as the majority of these interactions now involve some kind of online interaction, meaning data is generated. Capturing and understanding this data has therefore become central to any attempt to improve fan relations and thereby increase revenues. At Sevilla FC, this has led to the creation of a whole new way of working.

With the aim of moving the digitalisation of the club forward and of becoming closer with the fans, the Andalusian club began a digital transformation in the past year with the launch of its Business Intelligence Center, a platform for storing data on its contact with fans, both in physical and in digital spaces.

This includes data on the purchases of food and drink at the Ramón Sánchez-Pizjuán stadium, on the sales of shirts in the club store, on the tickets sold on the website and on much more. Whatever the source, this information is now anonymised and used to build profiles of the club’s fans, allowing for a more personalised and mutually beneficial approach.

Bringing all data into one place
To begin, Sevilla FC carried out an analysis of all sources for existing and future data points, as well as of all contact points that needed to be integrated into its systems. This included interactions on its website, e-commerce transactions, Wi-Fi connections, promotions from its World Fans supporters club and the digital space for members and season ticket holders.

In the second phase, the club’s mobile app will be added, along with the stadium bars, brick-and-mortar shops and other points where information can be gathered.

Bringing such a variety of data points together is a technical and cultural challenge. Ramón Loarte, the club’s director of marketing, commercial and retail, is aware that this digital transformation requires a new way of thinking among the club’s employees. “It has been really difficult, but it has enriched the whole club, from ticketing to social media to IT to digital strategy to our data protection officer,” he said. “Everyone has completed the first phase satisfied, having seen how it has all evolved.”

To read the full article and subscribe to LaLiga’s Global Fútbol Newsletter follow this link: https://newsletter.laliga.es/global-futbol/digital-transformation-sevilla-data-revolution?utm_source=newsletter&utm_medium=email&utm_campaign=January+2020+%7C+Global+Futbol&utm_content=8007610&utm_campaign=website&utm_source=sendgrid.com&utm_medium=email