BT Sport To Broadcast Hero Caribbean Premier League, Super League Triathlon

BT Sport has secured a multi-year agreement to broadcast every ball of the 2021 Hero Caribbean Premier League. 

The three-week tournament which kicks off on 26 August, will see West Indies stars including Chris Gayle, Nicholas Pooran and Kieron Pollard, face off against each other.

Cricket fans will be able to catch a host of international talent at the CPL with former South African captain Faf du Plessis, explosive New Zealand batsman Glenn Phillips, English all-roudner Ravi Bopara and Pakistan fast bowler Mohammed Amir featuring.

The broadcast adds to BT Sport’s multi-year agreement to broadcast all domestic and international cricket from the West Indies, which has already seen South Africa, Australia and Pakistan tour the Caribbean this summer.

BT Sport’s growing portfolio of cricket also includes exclusive broadcast rights of New Zealand’s men’s and women’s home internationals.

Rachel Knight, director of sports rights, BT Sport, said: “BT Sport’s cricket line-up continues to grow as we show more world-class cricket to fans across the UK. The Caribbean Premier League will kick off an exciting period for cricket lovers on BT Sport which in early 2022 includes exclusively live coverage of England’s tour of the West Indies.”

Super League Triathlon

BT Sport have also agreed a partnership with Super League Triathlon which will see the entire 2021 Championship Series broadcast live on BT Sport, on demand via its App, as well as highlights.

Super League’s Championship Series will feature four back-to-back races throughout September with events in London, Munich, Jersey and Malibu and will crown the fastest triathletes in the world with short, sharp and action packed events in a made for broadcast package that will thrill fans around the world.

The 2021 Championship Series also sees the addition of SLT Teams – a new team franchise concept that will deliver more tactics and dynamics, ensure the racing remains constantly high octane and create further spectator engagement in a way the sport has never seen before. BT Sport will show the Championship Series live in the UK, with additional highlight programmes from each event.

Joe Edwards, Chief Marketing Officer at Super League Triathlon, said: “Super League Triathlon’s 2021 Championship Series is set to raise the bar for short course triathlon with the best athletes in the world competing in thrilling formats for a prize purse of $1.25m. SLT Teams is the next step in Super League’s vision to grow triathlon into a sustainable spectator sport and BT Sport is perfectly placed to help showcase these brilliant events to audiences in the UK.

Rachel Knight, director of sports rights, BT Sport, said: “Our customers can look forward to the very best action from one of the world’s most grueling sports series, with Great Britain’s Jonny Brownlee set to compete. BT Sport will be bringing viewers coverage from a range of triathlon events in due course.”

Super League Triathlon’s 2021 Championship Series is:

  • September 5: London, UK
  • September 12: Munich, Germany
  • September 18: Jersey, Channel Islands
  • September 25: Malibu, USA

Carabao Renew Partnership With Edinburgh Rivals Hearts & Hibs For Second Year

Low calorie, lower sugar energy drink brand Carabao has announced it will boost its ongoing commitment to sports sponsorship in Scotland through extended deals with Edinburgh football clubs; Heart of Midlothian and Hibernian FC.

As the two biggest football teams in the capital city continue the 2021-22 season of the Cinch Premiership, Carabao has unveiled it will sponsor both clubs for a second year in a row, with deals that continue to benefit both teams and will no doubt excite fans across Edinburgh.

Carabao’s bright coloured cans are a perfect match to represent the club’s own colours. With Hibs vibrant green represented by Carabao’s Green Apple Flavour and the notable maroon tones of Hearts echoed in Carabao’s Mixed Berry flavour. Both clubs will be stocking Carabao with special offers via their websites.

It is no surprise that the brand has extended its partnership after a successful year in 2019/2020, with research showing that football fans are 1.6x more likely to purchase a can*. The extension has been agreed for the new Scottish football season and will see a presence from Carabao via LED and trackside advertising for home matches at Easter Road and Tynecastle Park.

This season, the energy drink brand has announced that it will become an official community sponsor for Hearts and will promote all match day social media posts on drinkcarabao.co.uk throughout the season. The exciting sponsorship extension will continue to offer an opportunity for Carabao to engage with football fans and broaden its presence in Scotland. 

John Luck, Chief Marketing Officer at Carabao said: “We’re really excited to continue our partnership with both Hibs and Hearts and become their official energy drink partner for a second season running.

“We’re looking forward to growing our existing relationship with both clubs and having a presence at both Easter Road and Tynecastle Park. As all football fans are, we’re so pleased to be heading back into the stadiums this season”.

Carabao’s range of fruity flavoured energy drinks are available to purchase at Morrisons, Sainsburys, McColl’s, KeyStores, Day Today, Savers, Nisa, Costcutter, BP and SPAR stores in Scotland.

Carabao is also serving up a fantastic deal for Scottish consumers shopping in McColl’s with a ‘two for £1’ offer available on its cans throughout August 2021.

Lewes FC Appoints Sue Anstiss To Its Board Of Directors

The Lewes FC Board is delighted to announce that it has co-opted Sue Anstiss as a Lewes FC Director.

Sue has been a driving force for equality in sport for over 30 years. A founding trustee of the Women’s Sport Trust, co-founder of the Women’s Sport Collective and author of ‘Game On: The Unstoppable Rise of Women’s Sport’, in 2018 Sue received an MBE for her services to grassroots and women’s sport.

Having run a sports PR agency for 26 years, Sue is now CEO of Fearless Women, a company leading positive change for women’s sport. She’s also a member of the RFU’s Independent Diversity and Inclusivity Advisory Group and is a Non-Executive Director at Leisure Focus, a charity running leisure facilities in Berkshire.

Lewes FC Chair, Stuart Fuller, said: “The club is absolutely delighted to welcome Sue onto the Board of Directors. We are an incredibly ambitious club, and Sue’s credentials speak for themselves. We’re excited to see what we can achieve together.”

Lewes FC CEO, Maggie Murphy, said: “Sue has her finger on the pulse of everything good happening in women’s sport right now. I’ve had the privilege of getting to know Sue over the last eighteen months, and every time I walk away from a conversation with her, I feel energized, inspired and excited Sue joining Lewes FC’s board and actively committing to help us reach our goals is huge validation of what we have already accomplished but with her knowledge, insight and creativity, we can move much closer to fulfilling our full potential.”

Commenting on the appointment Sue said: “When I first met Maggie to interview her for The Game Changers podcast, I was blown away by all I learnt about Lewes FC and its incredible passion to drive positive change in football.

“Lewes FC has already achieved so much and sets a bold example for sports club everywhere, whether that’s being the only football club in the world to allocate resources equally by gender, its rejection of gambling sponsorship or taking a provocative stance on the extraordinary inequality of prize money for the FA Cup. The fact that the club is also 100% community owned really sets it apart.

“I am hugely proud to have been appointed to the board and look forward to contributing to the club’s powerful ambition for change.”

The Board co-opts Directors who have specialist skills and experience that are of particular benefit to the club. In this instance, the Board considers that Sue’s abilities, networks and experience in sports sponsorship, with a particular focus on gender equality, will be hugely valuable in taking the club forward.

AC Milan Welcomes Nexen Tire As New Partner

AC Milan and Nexen Tire, one of the world’s leading companies in the tire industry, are delighted to announce a new partnership that will see the South Korean brand become the Club’s new Tire Partner in the Italian market.

The two brands come together sharing a strong set of values. From innovation as a way to stand out and meet the needs of the Rossoneri fanbase and the Nexen Tire customer base, to the ability of setting trends in their respective fields. Passion and care also represent important values at the core of the new partnership. Passion for competition and the red and black colours, and always putting people at the center of things, as expressed in Nexen Tire’s new corporate slogan “We Got You.”

As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through the enhanced visibility both at the San Siro Stadium and online, as well as with the association with a solid and well-reputed brand at an international level such as AC Milan. The South Korean tire manufacturer is also committed to consolidating the relationship with its existing customer base through exclusive product giveaways and Rossoneri experiences.

Casper Stylsvig, Chief Revenue Officer at AC Milan, commented: “We are pleased to welcome Nexen Tire to our family of Partners. With an authentic brand alignment, a common vision and a common mission, I am convinced that AC Milan and Nexen Tire will be able to bring this partnership to life always keeping in mind our shared values of passion, innovation and care.”

“We have teamed up with AC Milan, a fantastic Club with excellent players, and look forward to a successful partnership. We are excited for the upcoming football season,” said John Bosco Kim, Senior Vice President of Nexen Tire Europe. “With this new collaboration, Nexen Tire has brought forward innovative projects like incorporating our Nexen customers partnership program into the new marketing and communications packages developed in collaboration with AC Milan”.

Cal Athletics, FTX Unveil 10-Year Landmark Relationship

Cal Athletics and its multimedia rightsholder, LEARFIELD’s Cal Bears Sports Properties, and West Realm Shires Services Inc., owners and operators of FTX.US (“FTX”), a leading U.S.-regulated cryptocurrency exchange, announced Monday the first-ever collegiate cryptocurrency naming rights sponsorship. As part of the $17.5 million deal, LEARFIELD will accept the full payment in cryptocurrency on behalf of the university.

Through this historic, 10-year agreement, FTX receives naming rights to the field at California Memorial Stadium, which will be known as FTX Field at California Memorial Stadium.

“We believe we have found a great partner in FTX,” Cal Director of Athletics Jim Knowlton said. “FTX is a growing company at the forefront of innovation in an emerging technology, one that fits well at both Cal and in the Bay Area. This agreement extends well beyond field naming rights, which is part of our strategic plan to diversify revenue streams in support of our student-athlete experience, and includes commitments for our Cameron Institute, Cal Veterans and students in need here in Berkeley. We are looking forward to building our relationship now and in the years ahead.”

Through their new relationship, Cal Athletics and FTX will support and build out a community engagement program for the Cameron Institute for Student-Athlete Development. One of the primary focal points for the institute, the community engagement pillar helps student-athletes understand the benefits of public service and success through short-term and long-term commitments. With a significant financial investment from FTX, these efforts will initially focus on serving communities including the homeless population in Berkeley, underrepresented students and the Cal Veterans Group.

Cal and FTX share a connection in FTX.US’s Chief Operating Officer Sina Nader, who earned his bachelor’s degree in legal studies from Cal and was also a walk-on member of the Golden Bears football team during his time there.

Nader commented on the agreement, “We’re excited to partner with one of the world’s great universities and expand crypto’s presence into the collegiate athletics landscape. This historic partnership will also allow us to collaborate on charitable initiatives that align with our organization’s core values. Personally, I am excited to work alongside my alma mater to collaborate with local communities around a variety of causes. In the spirit of giving back, we are also committing an additional $200,000 on top of this partnership, which will specifically be used to help fight homelessness in Berkeley, and to support organizations that help underrepresented student groups at UC Berkeley. “

“This is a landmark agreement in many respects, including payment in cryptocurrency,” said Andy McDowell, vice president and general manager for LEARFIELD’s Cal Bears Sports Properties. “This was a true collaboration allowing us to thoughtfully navigate an emerging category with a wide reach beyond just athletics. We worked closely with Cal Athletics in bringing this FTX relationship to life, in an effort to support a historic stadium and to touch the entire campus community.”

In addition to field-naming rights, the relationship between Cal Athletics and FTX will feature new on-field branding and branding on athletics press backdrops, social integration, as well as the launch of a robust community service platform that will support projects across a variety of philanthropic causes.

The Bears’ first game at the newly named FTX Field at California Memorial Stadium is slated for Saturday, Sept. 4, when Cal hosts Nevada.

Five Top Trends Affecting Augmented Reality In 2021

Augmented Reality specialists ImagineAR and their Chief Technology Officer look at some of the major trends that are impacting the space around this technology this year.

With a growing active community around the world, collaborating and working towards making augmented reality (AR) accessible for common people has brought AR closer to millions of businesses globally. Let’s see the major trends and how you can leverage these merits of this technology for yourself!

5 Top Trends Affecting Augmented Reality (AR) In 2021

1. Next Generation Avatars

I’m sure you must’ve been a fan of Xbox Avatars on Microsoft’s game profiles of users a decade ago. These are 3D modeled virtual assets that resemble the user’s personality.

With continuous advancements in the field of Artificial Intelligence (AI), game engines, and augmented reality platforms, today we can create smart and intelligent AI-powered AR avatars.

Today, an avatar is an AI agent. They are already a massive success in Japan’s entertainment scene on Youtube, known as VTubers, and they look just like anime characters. They’re exciting and offer numerous opportunities in promotions, marketing and collaborations.

2. Augmented Reality (AR) + Artificial Intelligence (AI)

AR developers have already started implementing machine learning and intelligent algorithms into many of their applications. You can take a look at Snapchat’s face filters, which began as a fun engagement function but it carries significant applications across a wide variety of industries.

It has introduced a new concept known as computer vision. This technology powers a camera to see and understand everything that comes in its range. It has already become a sophisticated tech around the world with mind-blowing applications.

Google’s machine learning-enabled tool— the Microscope is becoming increasingly popular due to its ability to identify cancer mobiles in tissue samples. Coupled with AR, this technology can boost the medical tech industry to allow for more complex diagnosis and treatment.

The same goes for other verticals such as video games, animation, movies where we can see intelligent AI-driven models.

3. Remote Help

AR can assist you remotely. Apart from being known as drivers of the virtual world, AR and virtual reality (VR) can help technicians to view on-site situations in real-time using their smartphones.

Through this, they will be able to analyze and respond better with proper notes to distant non-accessible locations. Remote work has already seen a jump since lockdown, with the majority of the workforce working from home.

64% of U.S. employees are working from home post-COVID-19, according to research conducted by SHRM’s COVID-19 Business Index.

Remote-help

Working from home comes with greater comfort, but it has some drawbacks, such as reduced productivity, teamwork, and collaboration. Teamwork is essential in ensuring excellent work across all domains of the workplace.

With AR, we can bridge this gap by working together quickly without the need to be in the same room ever again. New online communities support AR integration, this way, users can communicate with gestures and create avatars so that the person on the other end of the communication line feels like you’re present physically during meetings.

4. Mobile AR

AR apps for smartphones have grown exponentially with the recognition of Pokemon GO. Recently, ImagineAR announced its first-ever WebAR Retail Project. Consumers get to experience AR using their smartphone cameras without downloading an app in a retail environment.

“This will be a keystone AR campaign, and we expect it to create new prospects and client opportunities in today’s challenging Covid-19 environment.” – Alen Paul Silverrstieen, CEO of ImagineAR

Retailers are capitalizing on mobile AR, which is as revolutionary as reinventing the wheel. ImagineAR makes it super easy to build mobile AR experiences for all Android and iOS customers.

5. Indoor Navigation

One of the best use cases of augmented reality solutions is the AR scavenger hunt. It’s a concept where specific markers are placed across particular geography which you activate using your mobile phones to find clues to win the treasure.

This architecture can be implemented across a wide variety of marketing campaigns and games. Like, you can set up a treasure hunt to sell coupons for your next spring sale, so that thousands of people participate in this hunt, adding to your brand engagement and increased sales or you can create a campaign to showcase your new product line by asking your audience to come to your store.

We can state the architecture of a scavenger hunt as Search and Find. Another technology that shares the same architecture maps. An ongoing trend of AR is indoor-navigation. It’s a more fancy way of using maps. It’s more impressive than it sounds.

With indoor navigation, you can view the path as well as the navigation control using your phone’s camera. So you can follow the route literally. You don’t need to adjust your position pointer, it’s easy to follow and comes with exciting applications.

2021 will be a big year for cloud-based augmented reality platforms free and easy to use for those who partner with ImagineAR. Join hands with us today to experience the future along with millions of businesses that are already leveraging AR to boost their business revenue at affordable costs.

Want to find out more about how ImagineAR can help your sports business?

Find out more HERE where you can get in contact with us to talk more about ImagineAR and what they can offer you.

VK And Kassir.ru Named As National Supporters Of FIFA Beach Soccer World Cup Russia 2021

FIFA and the Local Organising Committee have announced that VK, an online social networking operator, and Ticketing operator Kassir.ru, have become National Supporters of the FIFA Beach Soccer World Cup Russia 2021™, which is taking place from 19 to 29 August.

VK, the St Petersburg-headquartered company has more than 97 million monthly users and unites people across Russia by enabling them to easily communicate. Via VK’s social network service, users can send messages, share stories and photos, listen to music, play games, join communities and discover a whole new world of talented artists.

Local beach soccer supporters can follow the latest developments on FIFA’s official FIFA Beach Soccer World Cup™ VK page.

“Fans in Russia followed the 2018 FIFA World Cup action closely on our VK channel and we look forward to continuing our collaboration with VK at this exciting beach soccer event,” said FIFA Director of Marketing Jean-François Pathy. “VK is uniquely positioned to engage with the enthusiastic local Russian audience and to amplify the excitement through our growing digital fan base.”

Ivan Smelyanskiy, the Chief Marketing Officer at VK, said: “We are actively cooperating with FIFA and regularly support large sporting events. For these, we create engaging mechanics that help fans feel as much excitement as possible from the event. For other sporting events, VK has released emoji statuses with flags of the competing teams, which have been used millions of times by engaged fans. We are once again offering – this time to beach sports fans – ways for users to share their excitement and find out about important events, all on one platform.”

Ticketing operator Kassir.ru have also been announced as a National Supporter for the event.

As the largest ticketing service provider for events in Russia, Kassir.ru brings a wealth of experience to its role as the competition’s Official Ticketing Operator, and will manage the ticket sales operations as well as supporting the promotion of the tournament.

“We are delighted to bring such an experienced brand on board to support our marketing and ticketing efforts for this exciting event,” said FIFA Director of Marketing Jean-François Pathy. “The fan experience is at the heart of an event like the FIFA Beach Soccer World Cup and smooth access to a ticket is the first step in each visitor’s journey to an unforgettable tournament.”

“We are very pleased that Kassir.ru has been chosen as a National Supporter and the Official Ticketing Operator of the FIFA Beach Soccer World Cup Russia 2021,” said Kassir.ru Commercial Director Ekaterina Kameneva. “We are looking forward to the competition. Our many years of experience in the implementation of ticket services will help all fans to be at the centre of this grand event.”

Over the last 20 years, Kassir.ru has become a go-to destination for fans seeking to attend their favourite activities across Russia, providing them with access to a wide variety of events and the peace of mind that comes with purchasing official tickets.  

Visit FIFA.com/tickets for information about applying for tickets to the FIFA Beach Soccer World Cup 2021™. Visa is the preferred payment method for the FIFA Beach Soccer World Cup Russia 2021.

The FIFA Beach Soccer World Cup 2021™ will be held at the Luzhniki Beach Soccer Arena in Moscow. The event will feature the 16 best teams from around the world, such as Brazil, who have won the title five times, defending champions Portugal and hosts Russia.

Asian Football Confederation And Kelme Announce New Global Partnership Deal

The Asian Football Confederation (AFC) today announced its partnership with sportswear brand Kelme for the 2021 to 2024 rights cycle. Kelme joins the AFC family of sponsors as the Official Global Supporter of AFC national team competitions and will provide sports apparel and accessories for the AFC’s national team competitions from 2022 to 2024, and the official match ball for the AFC Asian Cup China 2023™. 

The partnership encompasses major AFC competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar™ featuring the Continent’s top-12 football nations, and Asia’s flagship national team competitions – the AFC Asian Cup China 2023™ – which will be played in ten state-of-the-art venues across China PR, and the AFC Women’s Asian Cup India 2022™ as well as the AFC U23 Asian Cup Uzbekistan 2022™.

As a world-renowned sports apparel company with professional football in its DNA, Kelme has accumulated more than 60 years of brand history and heritage. The brand is currently in partnership with a number of La Liga First and Second Division clubs, and has in recent years also provided professional football equipment to an English Premier League club, Russian Super League clubs and other top international sports clubs.

Moreover, Kelme has also established extensive partnerships with leagues and clubs in China PR including the China Women’s Super League clubs, Chinese League One, China League Two and others.

“Kelme has established its presence as one of the world’s leading sporting apparel companies and we thank them for their belief and confidence in the AFC and Asian football.

“The AFC’s commitment to deliver world-class competitions is stronger than ever and together, we are confident of creating a mutually beneficial partnership that will enable both the AFC and Kelme realise our shared ambitions.”

Mr. Ke Yongxiang, President of Kelme remarked: “We are very pleased to partner with the AFC, who we will collaborate with closely to promote football development in Asia and the rest of the world. For decades, football has been at the core of our brand and we are dedicated to continue challenging ourselves to drive innovation and to supply high-quality equipment to the sport industry. We are hence looking forward to collaborating with the AFC on the upcoming national team competitions including the AFC Asian Qualifiers – Road to Qatar™ and the AFC Asian Cup China 2023™.”

This partnership deal was secured and will be managed by the AFC’s exclusive commercial partner Football Marketing Asia (FMA). The partnership includes rights to a comprehensive set of tailored digital promotional content and innovative advertising formats.

Patrick Murphy, Board Member and CEO at Football Marketing Asia commented: “We are delighted to welcome Kelme to the family of AFC national team football sponsors. Kelme’s strong football heritage makes it a wonderful fit with AFC competitions, being a brand driven at its core by innovation and a desire to promote football in Asia and beyond.

“As the supplier of sports apparel and accessories, as well as the official matchball for the AFC Asian Cup China 2023TM, Kelme will enjoy great brand exposure and our team at FMA is very excited to begin collaborating with Kelme on bringing unique experiences to fans of Asian football through digital and traditional channels.”

HERO CPL Teams Up With Socios.com To Increase Fan Engagement

The Hero Caribbean Premier League (CPL)and Socios.com, the leading blockchain provider for the sports industry, have announced a partnership that will see the CPL join a roster of 50+ sport organisations worldwide in leveraging blockchain technology to engage with their fans. 

Hero CPL is one of the world’s most popular T20 cricket tournaments with over 500 million viewers tuning in to the tournament in 2021. This partnership will allow their millions of fans to enjoy new and exciting opportunities to engage with the organisation.  

Hero CPL join a 50+ strong network of major sporting brands who have embraced Socios.com to improve engagement with their global fanbases, including football giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City,  Atlético Madrid, Valencia CF and the Argentina and Portugal National Teams, Formula One™ teams Aston Martin Cognizant and Alfa Romeo Racing ORLEN, MMA giants UFC and PFL as well as up to 10 top NBA franchises.

Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases. They are the creators of Fan Tokens, digital assets used by major sport brands to increase fan engagement and boost their digital revenue thanks to the Socios.com app, home to a growing digital community of over 1,2 million sport fans that are enjoying unprecedented opportunities to engage with the brands they love. 

These opportunities include having a say and a vote in a number of fan-related decisions through regular polls, access to exclusive promotions and discounts, and the chance to win unique prizes and rewards such as free tickets, VIP experiences, etc. 

Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future. 

Pete Russell, Hero CPL’s CEO, said: “The fans of Hero CPL are central to our success and our future, and we are really excited at the prospect of giving them even more opportunities to be involved in the tournament. We are very excited to be the first cricket league to partner with Socios.com and we are very much looking forward to start working together.” 

Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We are very proud to welcome the CPL to our growing roster of global sport brands. The CPL is a young and innovative competition that is very much aligned with our emphasis on tech-led innovation and fully understands the huge potential global fan engagement offers.”

AFC Bournemouth Partner With QuinnBet

AFC Bournemouth have agreed a partnership with QuinnBet until the end of the season.

Founded in 2017, QuinnBet is a rapidly growing brand in the iGaming sector, providing a hugely popular, licensed online Sports betting and Casino platform in the UK and Ireland.

The season-long agreement will see QuinnBet become the club’s Official UK and Republic of Ireland betting partner and back-of-shirt sponsor. QuinnBet, will have their logo on the back of the men’s first-team home, away and third shirts for matches this season.

As part of the partnership, QuinnBet are keen to work closely in line with the club’s community ethos and as a result, will provide valuable support to the club’s Community Sports Trust.

The firm are also extremely passionate about supporting projects based on health, wellbeing, education and are also determined to provide clear education on gambling and addiction.

On top of this, supporters will also have the opportunity to win match tickets and signed merchandise from the club’s newest partner.

Commercial director Rob Mitchell said of the deal: “We’re delighted to partner with QuinnBet in what is a lucrative deal for the football club.

“We felt that the ambition and ethos of QuinnBet was close to ours and are delighted that not only will they be receiving some great benefits from us, they’ll also be helping the local community within our Community Sports Trust by providing education and funding.

“Any messaging and campaigns that we will be involved in will have a clear emphasis on responsible gambling and the importance of remaining in control.

“Thank you to Peter Halpin from Halpin Sport for introducing us to QuinnBet and helping secure this partnership.”

QuinnBet’s Managing Director, Stephen Kelly added: “We are delighted to partner with a club that has the long traditions and history, as well as some fantastic recent achievements in the Premier League.

“Like the Cherries, we operate in an industry dominated by large competitors, but that doesn’t detract from our ambitions to climb to the top. To get there, our philosophy is simple and based on providing unrivalled customer support, together with giving more back, and always promoting responsible gambling as an integral part of our ethos.

“To this end, we are especially pleased to be partnering with Bournemouth’s Community Sports Trust to promote wellbeing, education, and awareness around gambling.”

Supporters will have the option to purchase the QuinnBet logo to be printed on the back of their shirts, with all profits being donated to the Cherries Community Fund.

Their logo will not be available to print on children’s shirts.