RFU & Honda UK Announce Long-term Partnership
September 1, 2021
The Rugby Football Union (RFU) and Honda UK have announced a multi-year partnership.
The agreement sees Honda become the Performance Partner and Official Vehicle of England Rugby.
The Honda logo will feature on the England Age Grade (U18 and U20) playing and training kits produced by Umbro. The motor company will also become Principal Partner to the England Rugby senior men’s official training centre located at Pennyhill Park, to be named the Honda England Rugby Performance Centre.
“We are delighted to confirm Honda UK as an Official Partner of the RFU and England Rugby,” said RFU Chief Executive, Bill Sweeney.
“Honda is a massive global brand well-known for its innovation and we are certain it will be a great fit for us. Honda’s global brand positioning is enabling ‘the Power of Dreams’ and ‘challenging spirit’ which is synonymous with our own.
“We look forward to working with Honda on what will no doubt be some exciting partnership activations over the next few years.”
Honda will provide the official vehicle fleet to England Rugby and its employees. There will be a major focus in sustainability in this area with the majority of cars supplied having a degree of electrification.
In addition, there will also be support for community rugby in England, with Honda coming on board as the first ever title partner for the Rugby Grounds Connected programme as well as support for volunteering in the grassroots game through the Honda Volunteer Recognition Programme.
In addition to becoming the Official Automotive Partner to England Rugby, Honda will activate across their Motorcycle, ATV, Lawn and Garden products.
“We are thrilled to announce this exciting new partnership with The Rugby Football Union,” said Rebecca Adamson, Head of Automobile, Honda UK.
“On a brand level, there are huge synergies between Honda and England Rugby and we truly believe it’s a partnership that supports our own philosophy of giving everyone the ‘Power to Dream’ and we’re all very excited to see what the next few years will bring.”