Therabody has announced its first collegiate partnership with Notre Dame Global Partnerships, becoming Notre Dame Athletics Official Recovery Partner. Notre Dame student-athletes and athletic staff will have access to Therabody’s ecosystem of recovery, performance and wellness products; education via Therabody University; and the Therabody mobile app to help the student-athletes realize the benefits of Therabody’s products on their own. Notre Dame will incorporate Theragun percussive and vibrating roller devices, RecoveryAir pneumatic compression boots, and PowerDot electrical muscle stimulators into their training routines.
“As a world-class athletic organization, we are committed to providing our student-athletes with the best devices and training methods – and Therabody completely embodies that philosophy,” says University of Notre Dame head football coach Brian Kelly. “I’m pleased that our entire student-athlete population and training staff will be able to train, recover, and learn how to optimize performance with Therabody.”
Therabody’s Special Edition 24K Gold PRO devices will be available on the sidelines at home and away football games, and in the Athletic Department’s facilities around campus. The partnership is an extension of the role the global wellness innovator played as the presenting sponsor of Notre Dame’s Pro Day in March, showcasing the University’s football players ahead of the professional league draft.
While the partnership between Therabody and the Fighting Irish formally began more recently, the athletic program has incorporated the wellness innovator’s solutions into its training programs for many years. “I first started using Theragun when I was introduced to it at Notre Dame. After a couple of hard days at training camp, it was a lifesaver for us,” reflects professional football player and Notre Dame alumni Chase Claypool. “The resources that Notre Dame gave us in terms of recovery products really helped my transition into the league. They set me up for success and I’m so thankful I have this knowledge of recovery as a young professional player.” Claypool is also a Therabody Athlete.
Student-athletes at Notre Dame, which is recognized globally for its prominent athletic program, are fortunate to have resources and training staff to help them prioritize whole-body wellness in such formative years of their athletic careers. Training staff will participate in customized programming with performance and wellness experts from Therabody University, the company’s educational division, to optimize the student-athletes’ and their own use of Therabody’s cutting-edge wellness technologies.
“Notre Dame has one of the strongest athletic programs in the country, and it’s clear the department’s commitment to prioritizing performance and recovery technology for its student-athletes contributes to that success,” says Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody. “Making this partnership with the Fighting Irish our first venture into collegiate sports is particularly exciting because we get to make our mark on these student-athletes’ whole-body wellness routines early in their life and careers. We’re excited to share the knowledge Therabody can provide to help make their futures bright.”
Vindicia’s Chief Revenue Officer Jack Bullock looks at why Olympic viewership was down in 2021 and what subscription models can learn from it going forward.
We all knew that this year’s Olympic Games were going to be…different.
The Games were canceled only three times in history, because of world wars, no less. Then came 2020, and the Olympics were postponed for the first time ever. Next, there was the ban on live spectators. Even through the unprecedented confusion, optimism reigned. Surely after a year of lockdowns, people worldwide would be hungry for solid sports entertainment that only the Olympics can deliver, right? Viewership was predicted to soar.
“The 2021 Olympics broadcast ratings were among the lowest ever recorded. What on Earth happened?”
But it wasn’t to be. The 2021 Olympics broadcast ratings were among the lowest ever recorded, down an average of 45% compared to the 2016 games. What on Earth happened?
Confusion wins the gold medal
First, let’s set the scene. The 2021 Games were a different kind of viewing experience than before. The NBCUniversal network, which owns the broadcast rights to the Olympics, provided a variety of channels to view the games, including broadcast cable, online streaming, and its digital Peacock app.
But this created a huge problem. With so many platforms in play, NBC seems to have failed to create a smooth, enjoyable viewing experience. While users could access certain sports for free, others came with an additional fee, and the opening ceremony was not streamed at all on Peacock. According to credit analyst Patrice Cucinello, “The viewing experience needs to be streamlined…It’s confusing from a user experience, to go: ‘Wait a second. Do I have to watch it on the NBC app? Can I watch it on Peacock? When am I going to watch it? Why can’t I watch it on demand?’ You need a simplified user experience or people get frustrated.”
TV ratings aren’t what they used to be
Bad user experience notwithstanding, the ratings drop can also be considered as part of a broader trend away from traditional TV viewing habits. It’s not just the Games – audience ratings are down across all broadcast TV entertainment.
“Media technology has been shifting fast and people’s behaviors and tastes are moving with it.”
Any analysis of media consumption trends and patterns in the last few years will clearly need to take the pandemic into account. But it’s not just about that. Media technology has been shifting fast and people’s behaviors and tastes are moving with it. Ten years ago, the smartphone was a great way to check email and take photos. Now it’s a mini-entertainment system in every pocket, with streaming platforms providing on-demand channels for all the viewing they want.
The availability of different devices, platforms and channels means that there is no uniform way that people consume media. Subscription video on demand is exploding, with 1.1 billion subscriptions in 2020, up from 642 million in 2019. The industry is meeting the demand head on, with huge increases in spending on production and content creation. Each individual can craft the viewing habits and routines that best suit them. And this is a big headache for a particular group of professionals in the business: CROs.
How to make order out of the chaos
One of the ways to process all this is by looking at it from a generational perspective and seeing the broad preferences across age groups.
“Millennials and Gen X reduced their online media consumption between April and December 2020, with rises only in podcasts and books.”
For instance, Gen Z, the youngest adult generation, significantly increased digital media consumption over the last year, especially online videos, online TV/video streaming and podcasts. Interestingly, Millennials and Gen X reduced their online media consumption between April and December 2020, with rises only in podcasts and books (yes, printed books!), while Boomers actually increased their consumption of online videos.
There’s a lot to process here and that’s where it can get very tricky for CROs who are tasked with keeping customers satisfied and engaged.
CROs: dive deep
Generational studies of media consumption trends and habits are important, but it will only take the CRO so far. With such a variety of customers, behavioral patterns, preferences and needs, across different generations and geo locations, CROs need a smarter way to slice and dice their customer experience and make sense of it. How? With smarter data analysis.
“Different buyers behave differently, and this is all mapped out with subscription intelligence.”
Based on 15 years of subscription data collection and analysis Vindicia subscription intelligenceis a powerful tool that makes order out of all the confusion. It provides detailed, accurate and coherent data about user behaviors and offers CROs a data-driven method of predicting what customers want next. Different buyers behave differently, and this is all mapped out with subscription intelligence. There’s no need to rely on broad, prescriptive generalizations about users based on statistical surveys or generational analysis. Now you can access focused data on actual users and their behaviors and preferences in real-time.
Building next-gen subscription models
A large volume of subscribers – including Millennials, Gen Z and up-and-coming generations – are digitally oriented. And media companies are going to have to provide the next-gen subscription models that will provide them with satisfying journeys and experiences. With tools such as MarketONE, CROs can position themselves to power smarter subscriptions, delivering personalized bundles, customized promos and offers, and crafting different buyer journeys that deliver excitement and satisfaction for specific users. All this is the key to adding value along the entire lifetime of the subscription relationship, and it correlates directly to increased revenue – the ultimate goal of the CRO.
People consume media differently
It’s up to CROs to meet subscribers where they are. Advanced subscription data is the only way to truly understand subscribers, what they need and want, as individuals, beyond generation, gender, industry, or geography. That’s what it means to power smarter subscriptions. In doing so, CROs can create rich, seamless, and inviting user journeys and subscription experiences that drive revenue.
Jack brings 25 years of sales and sales management experience to Vindicia. Prior to joining Vindicia, he was senior vice president of digital commerce sales for Pitney Bowes, where his responsibilities included overall management of the global sales organization. Jack has extensive experience in enterprise software, including senior management positions with Infor and Vitria. Jack began his career at Oracle and has also held sales and sales management positions at Forte Software. Jack holds a Master of Business Administration degree from University of Colorado and a B.S. in Computer Information Systems from Missouri State University.
DAZN is changing its monthly subscription fee for new and existing customers in the United Kingdom and Republic of Ireland as it broadcasts more live events and produces more original content.
Founded on the principle of increasing access of premium sports to fans, DAZN is adding more rights and programmes for viewers in the UK and Ireland.
That includes an exclusive event on September 4, with Katie Taylor, Josh Warrington and Conor Benn in action, and more to come.
DAZN has now acquired the rights to the UEFA Women’s Champions League and new boxing events, and the introductory offer of £1.99 UK / €1.99 per month will be replaced for new customers on August 31 with a new £7.99 / €7.99 pm price point. Existing UK & Ireland subscribers will be moved to £7.99 / €7.99 pm following a migration period from September 30, completed by November 6.
The new price covers 32+ Fight Nights Annually, including 16 Matchroom fights (subject to availability) and other original boxing content, and 61 UWCL games between now and 2023 (subject to availability). There’s also a growing line-up of original programming such as Ronaldo: El Presidente, La Guerra Civil, Canelo: The Greatest Athlete You’ve Never Seen, Club Ibiza, as well as new original series to be announced shortly.
Since launching in December 2020, DAZN has shown fights featuring Canelo Alvarez, Gennady ‘GGG’ Golovkin and Ryan Garcia and this summer broadcast the unmissable Fight Camp series.
BCCI announces release of tender to own and operate IPL team
The Governing Council of the IPL invites bids to acquire the right to own and operate 1 (one) of the 2 (two) new teams proposed to be introduced to take part in the Indian Premier League from the IPL 2022 season, through a tender process.
The detailed terms and conditions governing the submission and evaluation of bids including eligibility requirements, process for submissions of bids, proposed new teams’ rights, and obligations, etc. are contained in the ‘Invitation to Tender’ (“ITT”) which will be made available on receipt of payment of non-refundable fee of INR 10,00,000 (Rupees Ten Lakhs Only) plus any applicable Goods and Services Tax. The ITT will be available for purchase till October 5, 2021.
Interested parties are requested to email at ittipl2021@bcci.tv to get further details for purchasing the ITT. The email requesting the ITT should have the subject line “ITT for the Right to Own and Operate One of Two Proposed New IPL Teams”. Any interested party wishing to submit a bid is required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein, shall be eligible to bid. It is clarified that merely purchasing this ITT does not entitle any person to bid.
BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason.
League of Legends has announced that Amazon will be the Naming Partner of the European Masters this Summer 2021, and for the year 2022.
Amazon will work with European Masters to create a unified shopping experience for EU Masters fans, and will explore how to make Amazon the go-to e-commerce destination for viewers willing to express their fandom of the tournament and its participating teams. As part of the collaboration, the European Masters will be renamed the Amazon European Masters.
“We are thrilled to welcome Amazon to EU Masters, the home of high level competition between the European Regional Leagues that shine the spotlight on the rising stars across the region”, said Zeynep Gencaga, Senior Manager, Business Development Riot Games Europe & MENA. “We couldn’t be more excited for a global brand like Amazon to be our very first Naming Partner for our European competition.
The announcement marks another milestone for Amazon in the gaming and esports industries, which has previously included working with Riot to give away League of Legends skin shards through Prime Gaming, as well as supporting the development of grassroots university esports competitions throughout the UK and Europe. We’re excited to be working alongside Amazon in esports, and we can’t wait to reveal even more ways our work with Amazon will improve the EU Masters experience for fans.
Pringles and WD_Black Join as Event Partners for Amazon EU Masters
The competition has also revealed an extended partnership with Pringles, along with a brand new sponsorship with Western Digital’s WD_BLACK™ gaming brand for European Masters Summer 2021!
Pringles sponsored the LEC Spring and Summer Finals back in 2020, and we are thrilled to welcome them back for yet another season in partnership. Their return to the LoL EU esports ecosystem marks a great step forward for our relationship with the brand, and that their slogan is true even for us – once you pop, you just can’t stop!
We also welcome a brand new event sponsor, Western Digital’s gaming brand, WD_BLACK™. The WD_BLACK portfolio is a premium storage expansion brand for gamers. The incredible performance of WD_BLACK storage means that competitive gamers can, in their words, “get in fast and take them out faster”, which encapsulates the high-stakes nature of the EU Masters. WD_BLACK is also teaming up with EU Masters Naming Partner Amazon to provide joint experiences for fans – we’ll share more about these experiences in the future!
Andreas Billker, Senior Market Activation Manager at Pringles, says “the Sponsoring of EU Masters is a logical next step in our esports engagement strategy. One Pillar is supporting the grassroot segment and upcoming esports talents.”
“We are thrilled to announce these sponsors, and are proud to be strengthening our relationships with these two brands,” says Zeynep Gencaga, Senior Manager, Business Development and Partnerships Europe and MENA, “It’s great to welcome Pringles back as an Event Partner once again, and we hope this engagement will also build a lasting connection with WD_BLACK brand who come to us fresh this season.”
AC Milan is delighted to announce a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri.
Expo 2020 will take place from 1 October 2021 to 31 March 2022 and will be the first World Expo to ever be held in the Middle East, Africa and South Asia (MEASA) region. The event is set to be the largest ever staged in the Arab World and will be welcoming more than 200 participants, including 191 countries, providing a platform to foster creativity, innovation and collaboration under the event’s theme “Connecting Minds, Creating the Future.”
AC Milan is committed to utilising the appeal and popularity of its iconic brand, which boasts a fanbase of more than 500 million fans internationally, to amplify the Expo messaging through unique content pieces created with the Rossoneri players and ambassadors of the Club. AC Milan will also be physically present at the event and will bring its heritage and vision to promote the fundamental values of sport and inspire positive change through football.
Through the partnership with Expo 2020, AC Milan aims to strengthen its presence in the Middle East, a key market for the Rossoneri, where the Club has been active for many years. Besides playing in the region in the past, AC Milan also boasts a number of local partnerships, which help the Rossoneri connect with their solid fanbase in the market, including a long-standing partnership with Emirates – an AC Milan partner since 2007 as well as a Premier Partner and Official Airline Partner of Expo 2020.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “As a Club based in Milan, a city that hosted the most recent World Expo in 2015, we know that Expo 2020 is a special moment in history that sees the world comes together to unlock its potential.
“That is why it is truly an honour for AC Milan to partner with such an iconic and extraordinary event. Expo 2020 Dubai will remain in history, not just as the first World Expo to be held in the region, but also as an inspiring event that strives to inspire people to build a better world and shape the future.”
Sholto Douglas-Home, Chief Sales & Marcomms Officer, said: “Expo 2020 is delighted to be partnering with a Club as internationally renowned and respected as AC Milan. With its passionate global fanbase and glorious history spanning 122 years, AC Milan has been a pivotal and inventive force in the world of football.
“Expo 2020’s values are very much aligned with those of AC Milan where we share a belief in empowering people to be the best version of themselves – ambitious, tenacious, creative and forward-thinking. We also recognise the unique power of sport to bring together people, communities and nations through collaboration and innovation, and we look forward to working with AC Milan in delivering our Programme for People and Planet.”
The Rugby Football Union (RFU) and Honda UK have announced a multi-year partnership.
The agreement sees Honda become the Performance Partner and Official Vehicle of England Rugby.
The Honda logo will feature on the England Age Grade (U18 and U20) playing and training kits produced by Umbro. The motor company will also become Principal Partner to the England Rugby senior men’s official training centre located at Pennyhill Park, to be named the Honda England Rugby Performance Centre.
“We are delighted to confirm Honda UK as an Official Partner of the RFU and England Rugby,” said RFU Chief Executive, Bill Sweeney.
“Honda is a massive global brand well-known for its innovation and we are certain it will be a great fit for us. Honda’s global brand positioning is enabling ‘the Power of Dreams’ and ‘challenging spirit’ which is synonymous with our own.
“We look forward to working with Honda on what will no doubt be some exciting partnership activations over the next few years.”
Honda will provide the official vehicle fleet to England Rugby and its employees. There will be a major focus in sustainability in this area with the majority of cars supplied having a degree of electrification.
In addition, there will also be support for community rugby in England, with Honda coming on board as the first ever title partner for the Rugby Grounds Connected programme as well as support for volunteering in the grassroots game through the Honda Volunteer Recognition Programme.
In addition to becoming the Official Automotive Partner to England Rugby, Honda will activate across their Motorcycle, ATV, Lawn and Garden products.
“We are thrilled to announce this exciting new partnership with The Rugby Football Union,” said Rebecca Adamson, Head of Automobile, Honda UK.
“On a brand level, there are huge synergies between Honda and England Rugby and we truly believe it’s a partnership that supports our own philosophy of giving everyone the ‘Power to Dream’ and we’re all very excited to see what the next few years will bring.”
FIBA, the International Basketball Federation, and Bitci have announced an innovative new global partnership for the period 2021-2023. Bitci will serve as a new Global Partner offering innovative products to the global basketball community.
FIBA has identified blockchain technology as a new and unique way for fans to interact and engage with the sport. This technology also aligns perfectly with one of FIBA’s strategic priorities for 2019-2023, which is to enlarge the FIBA family by expanding its partners and embracing new ideas.
The global partnership will provide Bitci with key commercial rights across all FIBA competitions, including the FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women’s Basketball World Cup 2022 and FIBA’s pinnacle event, the FIBA Basketball World Cup in 2023. Specific rights for these events include premium brand visibility on the court and exclusive Presenting Sponsorship Rights for selected FIBA qualifying competitions.
The partnership goes beyond branding elements and will allow Bitci to develop and launch a dedicated FIBA fan token for FIBA’s global fan community. The aim is to provide fans with a voice, giving them the opportunity to vote on various competitions, participate in polls, have access to promotional licensing products, and get special access to tickets and behind the scenes activities.
In addition to the FIBA fan token, both parties will also explore the opportunity to develop specific Non-Fungible Tokens (NFTs), a digital collectible for fans, which will comprise of memorable moments from the FIBA archive. Collecting such special moments securely and exclusively will give fans a unique opportunity to be part of basketball’s history.
Andreas Zagklis, FIBA Secretary General, said: “We are excited to enter this new partnership with Bitci. FIBA is committed to enlarging the basketball family and offering innovative opportunities to our members and fans. We are confident that Bitci will deliver first-class products through the blockchain, with a dedicated FIBA fan token and the joint development of NFTs. Technology is a key driver in basketball and working with Bitci will further enhance our footprint as well as our direct interaction with fans.”
Altan Tan, CEO of Bitci, said: “Bitci is honored to enter into this ground-breaking partnership with FIBA. We have been expanding our partnerships globally this year but partnering with FIBA, the International Basketball Federation, is a game-changer for us. It proves Bitci’s commitment to the world of sports by offering secure services in the blockchain industry. We will work diligently to create a unique FIBA fan token that will have a strong and sustainable value for the fans. The future will prove that FIBA has selected the right partner in the blockchain industry.”
This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.
Dorna Sports is delighted to announce a six-season contract extension with CANAL+ which sees the iconic broadcaster retain the exclusive rights to the FIM MotoGP™ World Championship until 2029.
Every Free Practice, qualifying session and race for each category in the MotoGP™ World Championship will continue to be shown live and exclusively, with a broadcast team of pundits and experts on site at every round. At least two events per season will be shown free-to-air, and fans can also follow the action on myCANAL with live tracking, a choice of OnBoard cameras and multiview options. A dedicated OTT channel on myCANAL ensures fans always have MotoGP™ at their fingertips.
Since its arrival on CANAL+ in 2019, MotoGP™ has seen audience numbers grow exponentially, with a million people watching the Spanish Grand Prix in May 2021. Spectacular races, breath-taking competition and the incredible success of MotoGP™ World Championship leader Fabio Quartararo (Monster Energy Yamaha MotoGP), as well as compatriot and two-time World Champion Johann Zarco (Pramac Racing), are keeping French fans glued to their seats.
This six-year contract extension sees the fastest motorcycle racing Championship on Earth remain on CANAL+ as the channel continues to offer subscribers an incomparable selection of the world’s biggest sports and motorsports.
Maxime Saada, Chairman and CEO Canal+: “We are delighted to extend our collaboration with Dorna for another six years of exclusive MotoGP World Championship broadcasting. The appeal of MotoGP is growing consistently for our subscribers, who praise the excellent work of our editorial teams. With the Formula 1 World Championship and WRC, this is another major asset in our sport offering.”
Manel Arroyo, Chief Commercial Officer, Dorna Sports: “We are very proud not only to extend our contract with CANAL+, but to do so for another six seasons, showing the strength of our collaboration. It’s fantastic to see MotoGP enjoy ever-growing success across France and we are delighted to have a partner like CANAL+ providing such top quality coverage. I’m confident that together we can continue giving fans the best experience of MotoGP, as well as welcoming new audiences as the sport goes from strength to strength.”
Dorna signs new deal with Ziggo Sport in the Netherlands
Dorna has also unveiled Ziggo Sport as the new home of MotoGP™ in the Netherlands. A new three-year contract beginning in 2022 will see the channel broadcast all MotoGP™, Moto2™ , Moto3™ and MotoE™ races and qualifying sessions, as well as practice sessions from each Grand Prix class, live and exclusively.
That therefore includes the Dutch TT at the legendary Cathedral of Speed – the TT Circuit Assen – which will be broadcast live on Ziggo Sport and Ziggo Sport Totaal to give fans the best coverage possible of their home Grand Prix. Ziggo Sport will also regularly cover MotoGP™ with studio broadcasts, as well as providing on-site reporting and commentary.
Will Moerer, Director of Ziggo Sport: “MotoGP is a great sport, and a package that many parties are interested in within the sports rights market. We’re therefore very happy that we’ve succeeded in acquiring these rights. Every race weekend brings spectacle, and because it’s always well covered, you, the television viewer, get to experience it all.
“Racing will continue to occupy a prominent place in Ziggo Sport’s programming in the coming years, as well as on our 24-hour channel Ziggo Sport Racing as part of the Ziggo Sport Totaal package. With the Dutch contribution of Rinus van Kalmhout in IndyCar, champions Nyck de Vries and Robin Frijns in Formula E, and hopefully eventually the great Dutch talent Zonta van den Goorbergh in the MotoGP paddock joining Bo Bendsneyder, the motorsport fan will be well served by Ziggo Sport in the coming years.”
Manel Arroyo, Chief Commercial Officer, Dorna Sports: “We are delighted to begin a new partnership in the Netherlands with Ziggo Sport. Ziggo Sport has fantastic experience in creating exciting, high quality motorsport broadcasts for viewers across the country and we are excited to see MotoGP join the network from 2022. The Netherlands is an important country to MotoGP and motorcycle racing, and hosts one of the world’s truly legendary racetracks: the TT Circuit Assen. We very much look forward to working with Ziggo Sport to bring audiences the best experience of our sport, as well as reaching new fans across the Netherlands as the spectacle on track only gets better.”
The Football Association (The FA) has today announced a new partnership with Xbox. Xbox will become the Official Gaming Partner of the England National Teams, across the Lionesses, eLions and the Three Lions, as well as Wembley Stadium connected by EE and St. George’s Park.
The partnership is a celebration of the driving principle of inclusivity in play shared by both Xbox and The FA. Xbox has long championed the importance of gaming being inclusive, accessible and safe for all, while The FA has a continued commitment to ensuring that all football participants in England have a great experience regardless of gender, sexuality, ethnicity, ability, faith or age. This shared vision to welcome all players is expressed in the newly announced partnership’s message: When EverybodyPlays, We All Win.
“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football,” said Marcos Waltenberg, Director of Global Xbox Partnerships.
“In The FA we see a tremendous organisation which has the same drive and ambition to empower people as we do at Xbox. Through our partnership we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.”
Kathryn Swarbrick, The FA’s Commercial & Marketing Director said, “We are delighted to be partnering with Xbox, a brand that aligns with The FA’s values. Gaming is loved and embraced by fans across the world and we see this partnership as an opportunity to take that relationship to the next level for all of those connected with English football.
“’When Everyone Plays, We All Win’ is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox.
“As a not-for-profit organisation, commercial partnerships are vital in allowing us to continue to invest millions into all levels of the game, so we thank Xbox for that support.”
The partnership was unveiled before the England Men’s squad’s first training session at St. George’s Park since the summer tournament, and ahead of the qualifying match against Hungary on September 2; it sees Xbox committing to a grassroots gaming campaign with The FA, bringing exciting experiences for football and gaming fans across the nation.
More details of upcoming activities and how fans can get involved with the journey will be announced soon.
