Prontojet, the leading private air carrier in the U.S., has announced it will sponsor the NFL Alumni Associations 2011 ‘Player of the Year’ Award.

The award ceremony is this Friday February 3, 2012 and brought to you by Allstate Insurance hosted by famed actor Alec Baldwin. The star studded event is being held in Indianapolis as part of the NFL Alumni Super Bowl XLVI Weekend.

The ceremonies are being taped in front of a live audience for a first ever national broadcast in prime time. The NFL Network’s current schedule has the awards show airing at 10pm eastern.

The award show is held annually and recognizes the best NFL player of the year according to the NFL’s Alumni. The winners are determined by the legends that played before them, one of the greatest honors that can be held in all of sports entertainment.

The Company supports the on-going works of community oriented firms like the NFL Alumni in their quests to serve local children in their communities.

“I am a huge fan of ‘BadHorse’ and knew their history of donating their time and effort for unfortunate people. That’s what the NFL Alumni is also about, their focus is on the good of others, primarily children and young adults. That was enough to win our hearts and our support” states Charles Coleman, CEO of ProntoJet

The Women’s Half Marathon has announced that Lady Speed Stick Antiperspirant/Deodorant has been named as the title sponsor for the 2012 Women’s Half Marathon Series, health America’s largest and most popular women’s half marathon series.

The 2012 Lady Speed Stick Women’s Half Marathon Series consists of four events: Bloomington-Minneapolis, MN (August 26); Nashville, TN (September 22); Scottsdale-Tempe, AZ (November 4) and St. Petersburg, FL (November 18). The series, along with a companion 5k, should host more than 25,000 runners and walkers this year.

“Lady Speed Stick is thrilled to be the title sponsor of the Women’s Half Marathon Series,” said Orlando Tenorio, General Manager, U.S. Personal Care, Colgate-Palmolive Company. “The opportunity to be involved with an event that celebrates women’s health and their ability to accomplish great personal achievement is the perfect fit with our brand essence of feeling unstoppable.”

Dawna Stone, President and Founder of the Women’s Half Marathon, said: “We’re very excited about the opportunities our partnership with Lady Speed Stick presents. Part of the Colgate-Palmolive Company, Lady Speed Stick is a well-recognized and highly respected brand among women. Our brands work well together, as we both appeal to confident, active and empowered women.”

The Lady Speed Stick Women’s Half Marathon Series awards all half marathon finishers an industry-first, patent-pending, two-in-one medal and charm. Finishers will also receive a designer goodie bag and tech tee. All events in the series begin with a two-day, women-specific health and fitness expo and finish with an outdoor party complete with food, music and white linen tablecloths.

The IAAF (International Association of Athletics Federations) has announced a five year sponsorship partnership with Nestlé which will see the food and nutrition company become the main sponsor of the IAAF Kids’ Athletics programme.

The agreement will involve Nestlé providing financial support for the global development of IAAF Kids’ Athletics.

The 2005-born grassroots development programme had already reached a cumulative audience of 1.5 Million children across 100 territories by the end of 2011.

The Nestlé sponsorship will enable the IAAF to implement additional courses for lecturers and coaches and consequently reach a more children in both existing and new markets.

The IAAF objectives of the programme are stated as follows, prostate “to make Athletics the number one participation sport in schools, pilule to educate kids into sport in general and athletics in particular and thus promote a balanced and healthy lifestyle, and to attract and sustain the potential sporting stars of tomorrow”.

Nestlé is one of the world’s leading food and nutrition companies with an annual turnover of CHF 109.7 billion ($119.3 billion) in 2010.

IAAF President Lamine Diack stated, “IAAF Kids’ Athletics is one of the central pillars of the IAAF Athletics’ World Plan, our association’s strategic policy which, as we celebrate the IAAF Centenary in 2012, is designed to ensure that the sport of Athletics and its world governing body are fit and ready for the tasks of the next 100 years.

“Our five year sponsorship with Nestlé, a company with a global reputation in nutrition, health and wellness, will help to ensure that the central goals of IAAF Kids’ Athletics are not only met but enhanced. It will allow Athletics to reach out to millions more kids to encourage them to take up a healthier lifestyle.”

Nestlé’s Vice President Public Affairs, Janet Voûte, added, “Nestlé is pleased to have entered into a 5 year sponsorship with IAAF. Over and above supporting IAAF’s Kids’ Athletics, we believe that this will further enhance the Nestlé Healthy Kids Programme, which aims to raise nutrition, health and wellness awareness of school age children around the world. Our programme reached an estimated 6 million children in 60 countries in 2011”.

MLS club Houston Dynamo and Mazda North American Operations (MNAO) have reached a long-term sponsorship agreement, medstore it was announced today.

The agreement will make Mazda the official vehicle of the Houston Dynamo as well as a founding partner of BBVA Compass Stadium, pills which will open May 12.

The agreement signals Mazda’s first sports sponsorship in Houston and provides automotive exclusivity with regard to sponsorship rights for the Houston Dynamo. As part of the agreement, for each Dynamo home game this coming season, there will be a Mazda preferred parking area for select fans at BBVA Compass Stadium. The first four Mazda cars that enter the specified lot will be able to park free of charge. The exact location of the lot will be announced at a later date.

“Mazda is proud to be the official car of the Houston Dynamo Soccer Club.  Our dealers have been serving the Houston-area for more than thirty years and are committed to their community,” said Jim O’Sullivan, president and CEO, MNAO.  “We look forward to a long relationship with the Houston Dynamo and congratulate them on their new stadium.”

When BBVA Compass Stadium officially opens, customers will have the opportunity to test drive the newest Mazda cars at a two-day Mazda Test Drive Experience event to be held at the Dynamo’s new downtown soccer facility.

Dynamo Senior Vice President for Business Development Steven Powell, said:“We are pleased and honored to introduce Mazda as a founding partner of BBVA Compass Stadium and a team partner for the Houston Dynamo. Mazda is a strong, international brand and we look forward to a long and prosperous relationship with one of the world’s most innovative automotive manufacturing companies.”

PlaceMakers announced today its sponsorship of all five New Zealand teams competing in the 2012 Investec Super Rugby Competition that kicks off on Friday 24 February.

Under the four-year sponsorship PlaceMakers is the official and exclusive Community Partner of the Blues, Chiefs, Hurricanes, Crusaders and Highlanders.

The company also announced today its broadcast sponsorship of SKY’s telecast of the Investec Super Rugby Competition.

“We’re hugely excited about partnering with our New Zealand Super Rugby teams for what will be another explosive year for the sport,” said John Beveridge, Chief Executive, PlaceMakers.

“Last year was an unforgettable year for rugby, and as a proudly New Zealand company, we’re really happy to be supporting the national game. Rugby builds excitement, camaraderie and competition across the regions like no other sport, and we are looking forward to being part of that,” he said.

With 40 home games this season, Kiwi rugby fans can expect to see more of PlaceMakers at the New Zealand games. The sponsorship includes involvement with the players off the field too, with in-store visits and activities planned across the PlaceMakers store network.

“These sponsorships show our commitment to our customers and staff in regions across New Zealand, as well as to the sport,” said John Beveridge.

The New Zealand Super Rugby teams and broadcast sponsorships are exciting additions to the PlaceMakers sports and community-focussed sponsorship programme.

Two-time Olympic swimmer and 11-time Olympic medalist Natalie Coughlin has become the US brand ambassador for Pantene, medic a Procter & Gamble brand featuring a exciting new campaign.

Pantene chose Coughlin as their U.S. brand ambassador not only for her vast accomplishments in sports, order but also her dedication to a healthy lifestyle and her ability to inspire women to embrace their own strength and femininity. She will appear in all elements of the brand’s holistic marketing campaign, order including TV and print advertising, in-store displays, digital and social media and a public relations campaign beginning in June 2012.

Coughlin is the first American female athlete to win six medals in one Olympic Games and is also the first woman ever to win a 100m backstroke gold in two consecutive Olympic Games. In addition to these already stellar achievements, she is two gold medals away from being the most decorated female U.S. Olympian. As she makes her way towards the London 2012 Olympic Games.

“I am so proud to be a part of the new Pantene campaign and appreciate that Pantene is showcasing the beauty of female athletes all around the world. I spend a lot of time in the pool and I need a product that truly performs,” says Coughlin. “I trust Pantene to keep my hair beautiful while I focus on my journey to the Olympic Games.”

The London 2012 Olympic Games will be monumental for women and for Pantene. The new campaign marks the first time Pantene has used athletes as Brand Ambassadors. In addition to Coughlin, Pantene will sponsor 10 world class female athletes as their newest Brand Ambassadors around the globe. With the addition of women’s boxing to the Olympic Games program, the 2012 Olympic Games will have women participating in every Olympic sport for the first time in modern history. This sponsorship is a natural fit for Pantene as the brand heritage is one of health and performance, two values at the heart of Olympic athletes and The Olympic Games.

Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble, said: “Pantene is proud to support these athletes as they compete to win on the world stage. As a beauty brand, we help them look their best, so they shine. Coughlin shares our commitment to health and performance. She loves and trusts our products and, of course, she has healthy looking, beautiful ‘Pantene’ hair. Pantene is always looking for ways to create products to meet tough hair challenges – even those of Natalie’s.”

National Car Rental, the premier car rental brand for the frequent airport traveler in North America, has been named an Official Partner and the Official Rental Car of The PGA of America.

The agreement features National Car Rental serving as the Official Rental Car of the PGA Championship, Senior PGA Championship presented by KitchenAid, an Official Partner of the 2012 and 2014 Ryder Cup and the title sponsor of the National Car Rental PGA Assistant Championship.

“The PGA of America proudly welcomes National Car Rental, which celebrates its 65^thanniversary this year, as an Official Partner and longtime friend of The PGA Professional,” said PGA of America President Allen Wronowski. “National Car Rental’s presence, its support of our most cherished spectator championships and its commitment to personalized service reflects one of the most trusted brands in the transportation industry.”

Founded in 1947, National Car Rental has corporate headquarters in St. Louis. As an Official Partner of The PGA of America, National Car Rental joins a select group of companies for significant, broad-based support of the Association, its Championships and membership programs.

Patrick Farrell, Chief Marketing and Communications Officer for National, said: “The partnership between The PGA of America and National Car Rental is a perfect match. Our two brands share a common bond of customers and members, allowing us to connect with a group of people who understand and appreciate the level of service National provides. We are thrilled to be aligned with an organization that shares our commitment to service and professionalism.”

National Car Rental will commit advertising support of PGA major championship broadcasts, along with PGA-branded programming, including on-air, digital and print. National Car Rental also recognizes the connection between the golfer and business traveler demographics, coupled with the power of The PGA brand and its grass roots PGA Professionals.

Boost Mobile, an award-winning leader in the no-contract wireless industry, is continuing itspartnership with Club Deportivo Guadalajara (CD Guadalajara) of Mexico, the world-renowned soccer team known as Chivas, as the official wireless sponsor of its U.S. tour games.

The partnership was secured by Soccer United Marketing, which serves as CD Guadalajara’s commercial agent in the United States.

As the official wireless sponsor, Boost Mobile will continue to have onsite presence at U.S. tour games and work with CD Guadalajara goalkeeper Luís Ernesto Michel as a Boost Mobile ambassador. The sponsorship will also come to life in Boost Mobile retail stores with Chivas prominently displayed on collateral and merchandising materials.

Throughout the partnership Boost has sponsored “Chivas Zone,” an interactive area with activities, prizes and opportunities for fans to take photos with Chivas players. In addition, brand ambassador Michel and other Chivas players have made appearances at Boost Mobile retails stores. These activities and more will continue in 2012.

“Boost Mobile has been the official wireless sponsor of CD Guadalajara since 2008 and we are looking forward to continuing this very valuable sponsorship,” said Steve Gaffney, vice president-Corporate Marketing, Boost Mobile. “Our renewed partnership serves as a strong platform to highlight the value in Boost’s no-contract unlimited nationwide and international offers.”

Penske Racing has renewed its longtime sponsorship with Snap-on Tools.

Entering its 30th year as a Penske Racing sponsor, asthma Snap-on Tools will enhance its role with the organization to serve as a primary sponsor of the No. 22 Dodge Challenger in the NASCAR Nationwide Series for four races this season.

Snap-on’s colors and branding will adorn the No. 22 car driven this season by both former Nationwide Series champion Brad Keselowski and rising star Parker Kligerman in races at Darlington Raceway (May 11), symptoms Dover International Speedway (June 2), sick New Hampshire Motor Speedway (July 14) and Richmond International Raceway (September 7).

“We are excited to grow and develop our long-standing partnership with Snap-on as they expand our relationship to become a primary sponsor on the No. 22 Dodge for several Nationwide Series races this season,” said Roger Penske. “Snap-on has been a terrific partner with our organization now for 30 years and we look forward to celebrating this milestone with a great season together in 2012.”

Snap-on will continue to be an associate sponsor on all Penske Racing cars competing in the NASCAR Sprint Cup and Nationwide Series this season as well as its IndyCar Series teams. Building on a strong and productive relationship that enters its third decade, Penske Automotive Group and Penske Truck Rental also continue to use Snap-on products across all levels of their respective businesses.

“Snap-on is honored to be one of Penske Racing’s longest-tenured sponsors and is thrilled to be expanding the relationship,” said Yvette Morrison, vice president of marketing for Snap-on Tools. “Penske is a first-class organization and our partnership continues to be of great benefit to our company and our franchisees. We are excited to have one of the winningest teams in motorsports carry the Snap-on brand.”

Living Essentials, LLC have announced its 5-hour ENERGY brand will sponsor professional golfer Jim Furyk for three years beginning with the 2012 season.

Under terms of the agreement, Furyk will wear a 5-hour ENERGY branded cap during tournaments for all three years, and a 5-hour ENERGY branded shirt for the first year.

“5-hour ENERGY is a product I have used for over a year now,” said Furyk. “I’m excited to represent a product that I really believe in, and I’m looking forward to introducing new customers to the benefits of 5-hour ENERGY.”

Jim Furyk has 16 PGA Tour wins, including the U.S. Open Championship in 2003. In 2010, Furyk won the FedEx Cup Championship and was named PGA Player of the Year and PGA Tour Player of the Year. He resides in Ponte Vedra, FL, with his wife, Tabitha, and their two children.

Living Essentials, LLC President Scott Henderson said, “Having a person of Jim’s talent and integrity representing 5-hour ENERGY is a great benefit to us. He is the epitome of the 5-hour ENERGY consumer – busy, hard working and active.”