Lady Speed Stick Named Title Sponsor of 2012 Women’s Half Marathon Series

January 30, 2012

The Women’s Half Marathon has announced that Lady Speed Stick Antiperspirant/Deodorant has been named as the title sponsor for the 2012 Women’s Half Marathon Series, health America’s largest and most popular women’s half marathon series.

The 2012 Lady Speed Stick Women’s Half Marathon Series consists of four events: Bloomington-Minneapolis, MN (August 26); Nashville, TN (September 22); Scottsdale-Tempe, AZ (November 4) and St. Petersburg, FL (November 18). The series, along with a companion 5k, should host more than 25,000 runners and walkers this year.

“Lady Speed Stick is thrilled to be the title sponsor of the Women’s Half Marathon Series,” said Orlando Tenorio, General Manager, U.S. Personal Care, Colgate-Palmolive Company. “The opportunity to be involved with an event that celebrates women’s health and their ability to accomplish great personal achievement is the perfect fit with our brand essence of feeling unstoppable.”

Dawna Stone, President and Founder of the Women’s Half Marathon, said: “We’re very excited about the opportunities our partnership with Lady Speed Stick presents. Part of the Colgate-Palmolive Company, Lady Speed Stick is a well-recognized and highly respected brand among women. Our brands work well together, as we both appeal to confident, active and empowered women.”

The Lady Speed Stick Women’s Half Marathon Series awards all half marathon finishers an industry-first, patent-pending, two-in-one medal and charm. Finishers will also receive a designer goodie bag and tech tee. All events in the series begin with a two-day, women-specific health and fitness expo and finish with an outdoor party complete with food, music and white linen tablecloths.