Olympic Medalist Natalie Coughlin Becomes US Ambassador for Pantene
January 27, 2012
Two-time Olympic swimmer and 11-time Olympic medalist Natalie Coughlin has become the US brand ambassador for Pantene, medic a Procter & Gamble brand featuring a exciting new campaign.
Pantene chose Coughlin as their U.S. brand ambassador not only for her vast accomplishments in sports, order but also her dedication to a healthy lifestyle and her ability to inspire women to embrace their own strength and femininity. She will appear in all elements of the brand’s holistic marketing campaign, order including TV and print advertising, in-store displays, digital and social media and a public relations campaign beginning in June 2012.
Coughlin is the first American female athlete to win six medals in one Olympic Games and is also the first woman ever to win a 100m backstroke gold in two consecutive Olympic Games. In addition to these already stellar achievements, she is two gold medals away from being the most decorated female U.S. Olympian. As she makes her way towards the London 2012 Olympic Games.
“I am so proud to be a part of the new Pantene campaign and appreciate that Pantene is showcasing the beauty of female athletes all around the world. I spend a lot of time in the pool and I need a product that truly performs,” says Coughlin. “I trust Pantene to keep my hair beautiful while I focus on my journey to the Olympic Games.”
The London 2012 Olympic Games will be monumental for women and for Pantene. The new campaign marks the first time Pantene has used athletes as Brand Ambassadors. In addition to Coughlin, Pantene will sponsor 10 world class female athletes as their newest Brand Ambassadors around the globe. With the addition of women’s boxing to the Olympic Games program, the 2012 Olympic Games will have women participating in every Olympic sport for the first time in modern history. This sponsorship is a natural fit for Pantene as the brand heritage is one of health and performance, two values at the heart of Olympic athletes and The Olympic Games.
Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble, said: “Pantene is proud to support these athletes as they compete to win on the world stage. As a beauty brand, we help them look their best, so they shine. Coughlin shares our commitment to health and performance. She loves and trusts our products and, of course, she has healthy looking, beautiful ‘Pantene’ hair. Pantene is always looking for ways to create products to meet tough hair challenges – even those of Natalie’s.”