Tecalemit has renewed the company’s brand ambassador agreement with Orrcon Steel FPR Falcon driver Mark ‘Frosty’ Winterbottom for the 2012 season.

Tecalemit Australia have been in the workshop and lubrication business for over 70 years, specialising in quality workshop and lubrication equipment for the automotive and transport industry.

Premium quality Tecalemit workshop equipment can be found in automotive workshops nationwide as well as at the Ford Performance Racing technical headquarters.

“We are very pleased to renew our agreement with Mark Winterbottom for the 2012 season and we are sure that it will be his best yet. Our customer base comprises of many V8 Supercar supporters, so it makes sense for us to be involved with one of the best in the business. As a top level V8 Supercar driver, Mark’s participation in our advertising and other customer facing activities ensures that Tecalemit remains at the front of mind of our current and new customers,” said Tecalemit Australia, national sales and marketing manager Dean Rothapfel.

by Ismail Uddin

The PGA TOUR, American Honda Motor Co., Inc., and tournament host organization Children’s Healthcare Charity, Inc., announced Wednesday that Honda has extended its title sponsorship of The Honda Classic by four years, through 2016.

Honda, which became title sponsor of the tournament in 1982, is the longest-running continuous sponsor on the PGA TOUR. The current agreement is through this year’s tournament.

“We are delighted to announce that Honda, which is celebrating its 31st year as title sponsor of The Honda Classic, has agreed to continue its long-standing support of the tournament through a new four-year agreement,” said PGA TOUR Commissioner Tim Finchem. “The Honda Classic has been a mainstay on the Florida Swing for more than 40 years and Honda has played an integral role in its success and growth over the past three decades. We’re particularly pleased with the direction and identity of The Honda Classic after undergoing several significant changes five years ago, including the involvement of Jack and Barbara Nicklaus.”

Tetsuo Iwamura, president and CEO of American Honda Motor Co., Inc, added: “Honda is honored and delighted to continue our partnership with the South Florida community and with the PGA TOUR. In particular, our special collaboration with Jack and Barbara Nicklaus provides great benefit to children, and continues our mission of being a company that makes a very positive impact on society.”

In 2007, PGA National Resort & Spa’s Champion Course in Palm Beach Gardens became the host venue and Children’s Healthcare Charity, Inc. became the host organization with the Nicklaus’ support, including Barbara serving as chairperson. Additionally, Ken Kennerly became the tournament’s new Executive Director and the Nicklaus Children’s Health Care Foundation was named the primary beneficiary of The Honda Classic. The Honda Classic has achieved new heights with these changes and the oversight of Kennerly and Tournament Director Ed McEnroe.

“We are very proud of the progress we have made on a variety of fronts over the past five years,” Kennerly said. “The Honda Classic has continued to grow in stature and now is regarded as one of the premier events on the PGA TOUR, as evidenced by our improved field, the stature of the Champion Course, terrific partners in Honda, the Nicklaus Family and Palm Beach County, and the increase in attendance from 40,000 in 2006 to more than 110,000 last year … and we fully expect that number to grow this week. We’re excited about Honda’s continuing support and we look forward to working together to further the growth of The Honda Classic.”

The tournament has been a part of the PGA TOUR since 1972 and over the years has seen many of the game’s top players win, including Nicklaus (back-to-back titles in 1977-78) and fellow World Golf Hall of Fame members Lee Trevino, Hale Irwin, Tom Kite, Johnny Miller, Nick Price, Vijay Singh and Ernie Els.

by Ismail Uddin

After the successful title defence of WBC heavyweight championship belt by Vitali Klitschko against Dereck Chisora, link Onlineprinters GmbH has continued its commitment as an advertising partner in Klitschko fights.

The online print shop will sponsor the top-class world championship boxing fight between WBA & WBO super champion and IBF & IBO world champion Wladimir Klitschko and his French challenger Jean-Marc Mormeck in the Dusseldorf ESPRIT Arena on 3 March 2012.

Julia Voigt, health Marketing Manager of Onlineprinters GmbH, adiposity said: “As a ring sponsor, we are going to be close to the action in the boxing ring again during a thrilling fight of super champions. With our German brand diedruckerei.de and the international brand Onlineprinters, we will be presenting our online shop for printed products on the bumpers and rope holders in the boxing ring.”

Tatjana Kiel, Marketing Director of the Klitschko Management Group GmbH, added: “We are looking forward to having Onlineprinters GmbH present again as a ring sponsor. With the world-wide presence of the media and the live broadcast of the Klitschko fights on the German TV channel RTL and in more than 150 countries, Onlineprinters GmbH as a ring sponsor achieves a high level of attention for its international e-business as an online print service provider.”

by Ismail Uddin

With less than a month to the London 2012 selection trials in Montreal, therapy Swimming Canada has announced a historical partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) bringing the first ever Canadian Olympic and Paralympic Swimming Trials to life with RBC named title sponsor of the event in Montreal.

“We are extremely excited to announce this new partnership,” said Pierre Lafontaine, CEO and National Coach for Swimming Canada.

“Being able to integrate the Canadian Olympic and Paralympic brands within our marquee event of the quadrennial will provide our organization with a greater platform to promote the values of our sport, athletes and coaches.”

“As part of our new Vision 2020 strategic plan, Swimming Canada aims to be a world leading swimming nation. Having the COC and CPC partner with us for our key domestic competition is a step forward to achieving this mandate,” added Lafontaine.

From March 27th to April 1st 2012, Canada’s elite swimmers will race for a berth on Canada’s London Olympic & Paralympic Teams.

“This partnership is a new model for the Canadian Olympic Committee – a model we believe can be extended to other Summer and Winter sports and one that will create new broadcast and digital strategies for the future,” said Canadian Olympic Committee CEO Chris Overholt.

“Today’s exciting announcement is evidence of the power of Canadian sport partnerships and how National Sport Federations and the Canadian Olympic Committee, when combining our strengths and expertise, can together begin to define exciting new possibilities for the future of Olympic and high-performance sport in Canada.

“We need to work together with Canadian sport stakeholders to develop marquee events to elevate the profile of elite sport and to heighten the conversation about the unlimited potential of Canadian athleteson the international stage.

“High-profile events such as these Trials are important to showcasing Paralympic sport and Canada’s elite-level swimmers with a disability,” said Henry Storgaard, CEO of the Canadian Paralympic Committee. “Canada has a strong track record in Paralympic swimming and we are confident this marquee event will be a success in identifying the top talent aiming towards London – both established veterans and new medal contenders – while also generating excitement about the London 2012 Paralympic Games.”

Valued Olympic and Paralympic Partner, RBC, has joined forces with Swimming Canada to present these trials. As the first corporate supporter of the Olympic movement in Canada, RBC stepped forward and played a significant role in helping to make this marquee event – the Olympic and Paralympic swimming trials – happen.

“We are very grateful in welcoming RBC as part of our team,” added Lafontaine. “RBC shares our values of building great heroes and great Canadians thru sport and we are excited to build a partnership that will support our athletes’ quest for podium performances in London and beyond.”

“Investing in our athletes is an investment in Canada, and we are proud to partner with Swimming Canada to make a positive difference in amateur sport,” said Micheline Martin, RBC Regional President, Quebec. “Our support for Canada’s Olympic and Paralympic teams is focused on building a strong foundation for our athletes to succeed on the world stage, and we look forward to the trials and seeing our athletes compete this summer at the 2012 London Games.”

Procter & Gamble (P&G), check a Worldwide Partner of the International Olympic Committee (IOC), buy has agreed a partnership with the Chinese Olympic Committee (COC) along with launching its “Thank You Mom” campaign in China

Expressing “thanks to [their] moms” at yesterday’s press conference, viagra held in the iconic Water Cube in Beijing, were Olympic gold medal-winners Lin Dan, Chen Yibing, Wu Minxia and He Wenna, who will be supported by P&G throughout the partnership with the COC.

Speaking at the launch of the “Thank You Mom” campaign, Marc Pritchard, P&G Global Marketing and Brand Building Officer, said: “We believe that behind every athlete there is an even more amazing mom. Through our “Thank You Mom” programme, we will support not just the moms of Olympic athletes – but every mom who does whatever it takes to make her child’s life the best it can be.”

The largest marketing programme in P&G’s history and the first milestone in the company’s 10-year partnership with the IOC, the “Thank You Mom” campaign celebrates the unsung hero behind every athlete. P&G joined The Olympic Partners (TOP) Programme in 2010 and has an agreement through to 2020.

TAB Sport is backing the NRL’s Vodafone Warriors after signing on as a club sponsor for the next three years.

Bill Colgan, chief executive of New Zealand Racing Board, which owns and operates TAB Sport, said the organisation was looking forward to the association following the club’s involvement in all three 2011 grand finals at ANZ Stadium last year.

The NRL grand final itself had produced TAB Sport’s largest turnover in history for a rugby league match, a key driver in the decision to sign with New Zealand’s only NRL club.

Colgan said TAB Sport was keen to promote sensible betting in rugby league with a range of appealing options on all Vodafone Warriors games.
“Research has shown rugby league is one of New Zealand’s fastest-growing sports,” he said.

“Our vision is to position TAB Sport alongside vibrant and successful sporting brands like the Vodafone Warriors. They’re one of the market leaders on the New Zealand sporting landscape so it was an easy decision for us to become a sponsor.

“There’s a huge community involvement in rugby league from the grassroots level through to the Vodafone Warriors.”

Colgan said TAB Sport would be encouraging Vodafone Warriors members and fans to take advantage of the exciting range of betting options on all Vodafone Warriors games and the NRL generally.

Vodafone Warriors chief executive Wayne Scurrah said TAB Sport’s sponsorship would add another dimension to Vodafone Warriors matches.

“It will create another level of excitement and ownership for Vodafone Warriors members and fans,” he said.

“We’re thrilled about an association which has the potential to significantly enhance the game day experience for any given game the Vodafone Warriors are playing.”
TAB Sport will promote odds for all Vodafone Warriors’ through the Team Talk newsletter emailed to Vodafone Warriors members each week.

Colgan also pointed out the TAB now has self-service terminals set up in SKYCITY, the official ‘home’ of the Vodafone Warriors. These terminals have been set up at the Nation’s Clubrooms – the focal meeting point for Vodafone Warriors supporters in 2012 – and also at Sammy’s Place on the main casino floor.

by Ismail Uddin

Thai Beverage Plc (ThaiBev), the brewer of Chang beer, is spending 1 billion baht ($33million) to boost the brand through a deal with Real Madrid and Barcelona, two of the world’s top football clubs.

The company yesterday signed a three-year marketing pact with the clubs worth a combined 500 million baht ($16.5m) to help raise the profile of Chang Export brand, Chang soda and Chang drinking water in Thailand and elsewhere in Asia.

Chang will be allowed to use the logos of both clubs and images of their footballers on product packaging and in advertisements.

Moreover, ThaiBev will spend another 500 million baht on marketing activity for Chang products in the next three years and to bring Spanish football clubs to play here for Thai fans.

Matthew Kichodhan, ThaiBev’s senior vice-president for international business, said Real Madrid will support the launch of newer Chang products, particularly Chang Export beer, solely in Thailand, while the support of Barcelona will cover the whole of Asia.

“We’re happy to be in partnership with the two football clubs, as they’re popular with a lot of fans worldwide,” he said.

As Barcelona and Real Madrid are “clubs of a new generation”, they will help Chang Export reach new beer drinkers, Mr Matthew said.

The move is a further step in strengthening products under the Chang label in Thailand and elsewhere in Asia.

In the past, ThaiBev was a featured sponsor on the jerseys for Everton, an English Premier League club.

“After three years passed with the Everton partnership, the image of Chang beer was more premium,” Mr Matthew said.

The company exports Chang beer to more than 50 countries worldwide and expects average annual sales growth of 30%.

Export sales for ThaiBev totalled 6 billion baht last year and are seen rising to 30 billion baht in the next five years.

Mr Matthew said the company introduced Chang Export beer three months ago and sold 22 million litres of it in short order compared with 10 million litres a year for Chang Draft.

Via the partnership with famous football clubs, ThaiBev expects sales of Chang Export to reach 60 million litres by year-end.

Under the three-year deal with the two clubs, sales of all products under the Chang brand, both domestic and export, are forecast to reach 50 billion baht, up from 28 billion last year.

by Ismail Uddin

Glamorgan CCC have signed a four-year kit deal with innovative worldwide brand Gray-Nicolls.

The deal will see the Sussex-based firm supply playing kit, ed training gear, replica kit and leisure wear featuring essential items such as polos, caps, sun hats, fleeces and rain jackets.

A range of training clothing is available now in the club shop at the SWALEC Stadium and online at www.glamorgancricket.com, with the extended range – including the Welsh Dragons coloured shirt – available nearer the start of the season.

Glamorgan sales director Pete Grzonka said: “We’re really excited to be associated with a brand of the quality of Gray-Nicolls.

“They offer a wealth of cricketing and clothing experience and I look forward to developing an exciting range for players and supporters over the next four years. We’ve been really impressed with the quality and fit of the Gray-Nicolls clothing.”

The contract gives Gray-Nicolls, who have a history stretching back 157 years, exclusive rights to provide playing and replica clothing for Glamorgan.

Gray-Nicolls sales and marketing director Richard Gray said: “We’re delighted to have been selected by Glamorgan Cricket as their official clothing supplier.

“This underlines the quality of Gray-Nicolls clothing and its reputation on the professional circuit; it’s already the choice of Essex, Gloucestershire, Northamptonshire and Yorkshire CCCs.

“Gray-Nicolls have enjoyed a long and successful relationship with many stars over the years, including Alastair Cook, so we’re excited to be playing a key role at Glamorgan as they and their fabulous stadium enter another big year on the county and international scene.

“The Welsh county represent cricket for Glamorgan and the whole of Wales and Gray-Nicolls are a leading sportswear name so this partnership will benefit both parties.”

Gray-Nicolls will also launch with two new replica shirts ahead of the 2012 season. They will be seen on the backs of the Glamorgan team for the 2012 and 2013 seasons.

In addition to their new whites, Glamorgan will have a modern-looking Welsh Dragons Clydesdale Bank 40 and a Friends Life t20 shirt. Supporters will be able to personalise their tops with the name and number of their favourite player.

The new kits will be revealed before the season and will be worn by the likes of skipper Mark Wallace and home-grown international heroes Simon Jones and Robert Croft.

by Ismail Uddin

Nach der erfolgreichen Titelverteidigung von WBC-Schwergewichtsweltmeister Vitali Klitschko versus Chisora setzt die Onlineprinters GmbH ihr Engagement als Werbepartner bei den Klitschko-Kämpfen fort: Die Onlinedruckerei www.diedruckerei.de sponsert den hochkarätigen Boxweltmeisterschaftskampf zwischen WBA- & WBO-Superchampion und IBF- & IBO-Weltmeister Wladimir Klitschko und dem französischen Herausforderer Jean-Marc Mormeck am 3. März 2012 in der Düsseldorfer ESPRIT arena.

„Wir sind wieder als Ringsponsor bei einem spannenden Duell von Superchampions im Boxring hautnah dabei. Mit unserer deutschen Marke diedruckerei.de und der internationalen Marke Onlineprinters präsentieren wir unseren Onlineshop für Drucksachen auf den Reitern und Seilspannern im Boxring“, prostate so Julia Voigt, Marketingleiterin der Onlineprinters GmbH.

Dazu Tatjana Kiel, Director Marketing Klitschko Management Group GmbH: „Wir freuen uns, die Onlineprinters GmbH weiterhin als Ringsponsor dabeizuhaben. Durch die weltweite Medienpräsenz und die Live-Übertragung der Klitschko-Kämpfe in Deutschland auf RTL und in mehr als 150 Länder erzielt die Onlineprinters GmbH als Ringsponsor sehr hohe Aufmerksamkeit für ihr internationales E-Business als Online-Druckdienstleister.“

Der Boxfight zwischen Vitali Klitschko und Chisora am 18. Februar 2012 in München hat Millionen Fans begeistert. Allein in Deutschland haben im Schnitt 12,88 Millionen, in der Spitze sogar 13,47 Millionen Fernsehzuschauer auf RTL die WBC-Titelverteidigung gesehen. „Boxen auf Weltmeisterschaftsniveau fasziniert Menschen auf der ganzen Welt“, freut sich Walter Meyer, Geschäftsführer der Onlineprinters GmbH, über die reichweitenstarke Werbepartnerschaft im internationalen Sportbusiness.

Surrey CCC have renewed their partnership with UTV Media (GB), health owner of talkSPORT and Sport Magazine, to promote this year’s Friends Life t20 matches at the Kia Oval.

The deal will see Surrey benefit from regular advertising on talkSPORT and Sport Magazine, with listeners and readers enjoying regular opportunities to win tickets to the matches – both in the stands and in the brand new ‘Club Level’ seats situated in the iconic OCS Stand.

On top of this, Surrey players will feature regularly throughout the summer on talkSPORT, with dedicated content on talkSPORT.co.uk. Club captain Rory Hamilton-Brown and young Surrey and England fast bowler Stuart Meaker today appeared live with Richard Keys and Andy Gray to launch ticket sales and announce the deal.

2011 was a big year for both parties, with Surrey winning promotion back to the LV= County Championship Division One and winning the Clydesdale Bank 40 Final at Lord’s – the club’s first silverware since 2003. There were also England debuts for Jade Dernbach and Stuart Meaker, meaning Surrey now supply eight players to different England sides, more than any other county in the country.

talkSPORT was named ‘Sony Radio Academy Station of the Year’ in May 2011, achieved record audience figures with the acquisition of big name talent and added to its ever growing package of live commentary rights which includes this summer’s UEFA EURO 2012 and the Barclays Premier League. Last year the stationwas the exclusive UK radio broadcaster of the 2011 Rugby World Cup. 

Richard Gould, Chief Executive of Surrey CCC and son of talkSPORT presenter and former Wales and Wimbledon manager Bobby Gould, said: “Partnering with a successful and popular radio station such as talkSPORT is an obvious fit for Surrey CCC. 

“The Surrey squad is young and exciting team with a number of world beaters as well as some great talent.  Their enthusiasm for the game began to capture the imagination of London and the UK when we won the CB40 at Lord’s last season and a strategic tie up with talkSPORT has great mutual benefits for all.”

Dan Dawson, Creative Solutions Account Manager at talkSPORT added: “This deal renewal is a great example of how we can work with iconic sporting clubs, venues and events. Both the ticket competitions and insight from Surrey CCC players in interviews will be of great interest to talkSPORT listeners and we’re delighted to continue our partnership with the club.”

by Ismail Uddin