Jaguar Academy of Sport have announced today that current UCI Road World Champion Mark Cavendish MBE has joined the prestigious list of names as an Ambassador of the Jaguar Academy of Sport.

In 2011, herbal the sprint cycling star enjoyed the greatest year any British cyclist has ever experienced; becoming the first British cyclist to win the sprinters’ green jersey at the Tour de France before going on to claim the World Race title in Copenhagen, arthritis the first British male champion to do so in 46 years.

Jaguar Academy of Sport Ambassador, ambulance Mark Cavendish, commented: “I am really excited about being an Ambassador of the Jaguar Academy of Sport at a time when British sport is so huge! The work the Academy does to support and inspire the very best of British talent is fantastic. I can’t wait to meet and work with the Rising Stars to help support them on their sporting journey.”

Global Sponsorships Director, Geoff Cousins, added: “We’re thrilled to announce Mark Cavendish as an Ambassador for the Jaguar Academy of Sport. Mark is a remarkable world-class cyclist – his achievements to date make him a great role model and I have no doubt that he will be an inspiration to the newly announced 2012 Rising Stars.”

by Ismail Uddin

Team China Basketball has secured worldwide hardware wholesaler Würth as Official Sponsor of the team up to and including 2014. 

The agreement provides a comprehensive presence for the company throughout all upcoming preparation games in China, ailment which are to be played against a selection of top level players from the USA in May as well as against the Croatian, impotent Serbian and Montenegrin national teams in June. In addition, abortion the team will play a series of away games in Australia from 5 to 13 June and another set of games in Poland from 20 to 23 July, in preparation for the London Olympics.

As a major worldwide wholesaler, Würth has a full history of sports sponsorship involvement – in the past having been involved with winter sports, football and car racing amongst others. The opportunity with Team China Basketball provides an entry point into a key sales market for the group with product category exclusivity amongst a comprehensive package of rights that guarantees a strong presence at the games. Rights include exposure in camera view such as advertising on rotating boards and other on-site branding and activities, logo integration on all print materials and website, promotional, PR and hospitality activities, the right to use Team China images, logo and designation for promotional purposes as well as additional opportunities for franchising.  

Dieter Münch, Würth Group Marketing Director, commented: “Team China’s spirit and perseverance are the core values that Würth Group has been following and promoting, aligning our brand in a common pursuit, striving for the same goal – excellence. The Chinese Men’s Basketball Team and the Würth Group are ideal partners, through this alliance we hope to achieve a win-win situation.”

Chief Operating Officer of Würth Group China, Christoph Ladurner, said: “The Würth Group is the world market leader in the field of assembly and connecting parts. In its 67 years of development, it has been a loyal supporter of sports. Its cooperation covers football, winter sports and car racing. The company believes that China is a market with huge potential and the Group is very confident about its development in the region. This cooperation with the Chinese Men’s Basketball Team is just the beginning in terms of our support for the development of sport in China.” 

The men’s team also includes sponsos: TCL Corporation (electronics), Sohu (portal website), PPTV (video website), UPS (express and logistics), Nike (sports clothing and foot ware), Zhujiang Beer,  Blue Sword (mineral water), Jinliufu (Liquor), McDavid (sports medical products), Kang Zhi Wei (food manufacturer),  Carpoly (chemical group), Arrow (ceramics), Zhongwo (nutrient beverage) and Leshi Internet.

by Ismail Uddin

Garnier Ambre Solaire has announced a partnership with World 1,500m athletics silver medallist Hannah England.

Hannah will be the face of the Team GB suncare products. The two limited edition products, sporting the patriotic Team GB packaging, have advanced UVA & UVB filters – allowing everyone the freedom to enjoy the sun safely.

Hannah becomes an ambassador for the Team GB suncare products as the nation holds it’s breath for what will be an immense summer of sporting action.

The 25-year-old said: “Garnier Ambre Solaire suncare products give me reassurance and peace of mind that my skin is protected against UVA and UVB rays, allowing me to focus on my intensive training, almost all of which is outdoors.

“I know that whatever the weather, the sun can still damage my skin, so I have always made sure that I use a high factor protection before stepping onto the track. As my training really intensifies, the Team GB Clear Protect +SPF 30 and Team GB Moisturising SPF30 will be in my kit bag at all times. Here’s to our great British summer.”

by Ismail Uddin

Leading sportslifestyle brand PUMA is to partner with sports and music festivals RugbyRocks again after agreeing a long-term deal.

PUMA supported RugbyRocks London in 2011, unhealthy and has now taken on the lead sponsorship role across all three festivals in London (26th – 27th May), cialis Yorkshire (15th – 17th June) and Edinburgh (14th – 15th July) as well as promotional night club events during the build-up.

RugbyRocks festivals see thousands of sportsmen and women compete in Rugby 7s, adiposity 10s, Touch rugby and netball tournaments at all levels. 

The London festival features 12 live acts and is headlined this May by Zane Lowe. There will also be a special DJ set by PUMA athlete and Bath Rugby star, Olly Barkley. RugbyRocks Yorkshire will be headlined by The Dub Pistols and Goldie Lookin’ Chain, who are among 14 live acts over the three day event.

PUMA will use the festivals to continue to bring to life its PUMA Social campaign which pays tribute to the ‘After-Hours Athlete’. Each RugbyRocks festival will host its own chill out area where fans will be able to relax in the ‘PUMA Social’ where they can rub shoulders with leading Aviva Premiership and England International rugby stars. The lounge will feature bar games, such as table football and table tennis.

Teams entering RugbyRocks will be entitled to a 15% discount on PUMA rugby kits. PUMA will also be creating the first RugbyRocks merchandise range which will be on sale throughout the year online and at the festivals.

Rob Westworth, Director at RugbyRocks, said: “RugbyRocks is about competitive sport and the social aspect that follows a tough game, so the fit with PUMA and the after-hours athlete is ideal. We are proud to be working with PUMA and to building on last year’s success.”

Roger Harrison, Marketing Director at PUMA UK, added: “We’re delighted to be extending our partnership with RugbyRocks further to a great festival in London last year. The festivals give us a prime opportunity to engage with our core consumers in true PUMA style – through the enjoyment of performance and after hours socialising.”

by Ismail Uddin

Der nachhaltig ausgerichtete Energieversorger ENTEGA, ampoule Exklusivpartner des Hamburger SV, unterstützt den HSV Fanclub Ried/Hessen, der zum letzten Saisonspiel des HSV mit dem Fahrrad zum Stadion fährt. Rund 600 km legen die Fans für den Weg von Riedstadt/Leeheim zurück, um den HSV am 28. April im Spiel gegen den 1. FSV Mainz 05 live in der Imtech Arena zu unterstützen. 

ENTEGA stellt die Tickets für das Spiel zur Verfügung und spendet darüber hinaus Geld für den guten Zweck der Radtour. Die vom Fanclub gesammelte Summe geht zur einen Hälfte an das Projekt “Der Hamburger Weg”, zur anderen Hälfte an die “Helen-Keller-Schule” für Behinderte Kinder in Rüsselsheim/Königstädten. 

Frank Dinter, Geschäftsführer ENTEGA Privatkunden GmbH & Co. KG: “Das ist eine tolle Aktion, die wir sehr gerne unterstützen. Mit dieser Radtour radelt der Fanclub nicht nur für eine gute Sache, sondern tut damit auch noch etwas Gutes für das Klima. Wer das Auto stehen lässt, vermeidet CO2 – und das begrüßen wir von ENTEGA natürlich sehr. Es wäre schön, wenn künftig viele Fanclubs diesem guten Beispiel folgen würden.”

Zwei Tage vor dem ersten Saisonrennen auf dem Hockenheimring steht auch der sechste „Premium Partner“ von BMW Motorsport für das DTM-Projekt fest: Samsung wird BMW beim Comeback in dieser Rennserie nach beinahe 20 Jahren unterstützen.

Der US-Amerikaner Joey Hand tritt im SAMSUNG BMW M3 DTM an. Das Design seines Fahrzeugs ist im charakteristischen Blau des koreanischen Unternehmens gehalten. Samsung ist ein weltweit führender Hersteller von Halbleitern, order Telekommunikation, medic digitalen Medien und Hightech-Elektronik. 

„Ich bin sehr glücklich, dass wir Samsung rechtzeitig vor dem ersten Rennen als sechsten Premium Partner vorstellen können“, sagt BMW Motorsport Direktor Jens Marquardt. „Samsung ist ein echter Global Player, der für innovative Lösungen, frische Ideen und hochwertige Produkte steht. Dass sich ein Unternehmen dieser Kategorie für ein Engagement in der DTM entscheidet, belegt die Attraktivität dieser Serie. Wir freuen uns sehr auf die Zusammenarbeit mit Samsung und unseren weiteren Partnern im Saisonverlauf 2012.“ 

Georg Rötzer, Director of Marketing bei der Samsung Electronics GmbH Germany, meint: „Samsung freut sich sehr, beim spannenden Comeback von BMW Motorsport in der DTM als Partner dabei zu sein. Wir bringen die beiden führenden Marken Samsung und BMW im Rahmen der DTM zusammen. Damit wird die Reichweite dieses Projekts für die DTM-Fans noch höher und schließt die gesamte Welt des Motorsports insgesamt ein. Wir fiebern einer erfolgreichen Saison mit unserem Partner entgegen.“

Major League Soccer (MLS) team, Chivas USA, has partnered with the Boy Scouts of America Council in the Los Angeles area.

Through the council’s focus on healthy living, Los Angeles Area Scouts will be provided access to MLS players, coaches, league and club executives, and unique programming tailored just for them. Plans include on-field activities, a ceremony at Home Depot Center, and “Scout Nights” that support the local council’s recruiting and retention efforts.

The first Chivas USA Scout Night is scheduled for Friday, May 4, 2012 at 8:00 pm. Print, website and television marketing opportunities have also been made available to the council, as well as VIP events to take place later this year.

“As a team vested in the community we are proud to have partnered with the Boy Scouts Los Angeles Area Council on this great community partnership, this yearlong campaign will create awareness for the Boy Scouts of America programs and initiatives,” commented Luis Rivera, Director of Business Development and Community Affairs.”

by Ismail Uddin

BestIT.com, remedy Inc. (BestIT), an Arizona-based business and technology solutions company, is sponsoring the BestIT Race Team at the Pirelli World Challenge (PWC) Utah Grand Prix.

The BestIT Race Team performed well in the Streets of Long Beach race with both drivers finishing in the top ten, despite an electrical problem that stalled driver Andy Lee’s car on the track. Team Captain Harry Curtin finished four places from the Streets of St. Petersburg race in late March. The team is expected to perform exceptionally well in Utah.

“I’m obviously proud we had two top-ten finishes in Long Beach,” said Curtin. “I believe we have the right team in place to continue to do well this season, and we’ve seen that all the prep and hard work are yielding results. We step up our game in each race, but so does the competition. I believe we’ll continue to do well if we embrace each race as an opportunity to learn and grow as a team.”

The BestIT Race Team continues to build, prepare, and test its Chevrolet Camaros in collaboration with its partner, the Bondurant School of High Performance Driving. The race takes place on Saturday, April 28.

by Ismail Uddin

Shell will serve as the presenting sponsor when Roger Penske, the most winning team owner in Indianapolis 500 history, is saluted for his remarkable career during Legends Day Honoring Roger Penske Presented by Shell on Saturday, May 26 at the Indianapolis Motor Speedway (IMS).

As part of the sponsorship, Shell will provide fans with the opportunity to receive a free ticket voucher to the event with a minimum $10 purchase at participating Shell stations on c-store offerings, fuel, or a combination of both including Shell V-Power, the No. 1 premium gasoline brand in America. Fans can bring their receipt to the station cashier to receive their ticket voucher, which can be redeemed at the IMS Ticket Office with the purchase of one General Admission ticket.

“We’re happy Shell is paying tribute to Roger Penske through its sponsorship of a day full of special activities May 26 at the Speedway,” said Jeff Belskus, Indianapolis Motor Speedway Corporation president and CEO. “It’s also very rewarding to see that even more fans will be able to enjoy this memorable day thanks to a special Shell promotion.”

This year’s Indianapolis 500, to be held on on Sunday, May 27, will mark the 40th anniversary of Penske’s first Indianapolis 500 triumph when Mark Donohue drove Penske’s McLaren to victory on May 27, 1972. Penske-owned cars have earned 15 race victories and 16 poles – both records by a wide margin – in “The Greatest Spectacle in Racing.” In celebration, Penske will participate in a question-and-answer session with fans on the Coca-Cola Stage in the Pagoda Plaza on Legends Day Honoring Roger Penske Presented by Shell.

Flyeralarm, Europe’s largest online printing company, has become a champion partner of German Bundesliga champions Borussia Dortmund with deal begginning in July 2012.

The printing specialist and the reigning German champions will be working together with printed materials in the merchandising area.

Tanja Hammerl, managing director of flyeralarm Inc., said: “Borussia Dortmund match is good for many reasons for us, the club stands for passion, desire, commitment and team spirit.”

“We are very pleased to know with flyeralarm not only a strong brand, but also constitutes a very creative partner on the side of Borussia Dortmund,” added Carsten Cramer, director of sales and said marketing at BVB.

The Würzburg-based company already has a presence as an advertising executive at DFB-team qualifying matches and supports the second division club FC St. Pauli Fortuna Düsseldorf. In addition flyeralarm is also involved in basketball, rowing and encourages athletes from the region of Franconia.

by Ismail Uddin