IEC in Sports, therapy the company who distribute television rights for sports events to various media platforms, tadalafil has been appointed to sell the Marcialonga title sponsor rights.

Marcialonga is amongst the prestigious long distance ski races in the world and is a part of the Ski Classics.

David Nilsson, Managing Director of IEC in Sports, Concept and Sponsorship Department, BCS said: “Marcialonga is a unique winter sport event, offering participants and spectators a winding and picturesque course through the Val di Fassa and Val di Fiemme valleys.

“We are delighted being able to deepen our relationship with the Marcialonga organization. I believe that the future title partner of Marcialonga will be found in the Scandinavian countries, where IEC in Sports are very strong.”

Alfredo Weiss, President of Marcialonga added: “We only have good words to say about IEC in Sports. They have a great passion for developing winter sport events and we’re looking forward to a cooperation over time.”

Soccerex, ed the leading provider of business events for the global football community, has announced a new line up of multinational companies who have signed up as event supporters for the Soccerex Seminar Lagos, 27-28 September 2012.

The Seminar Lagos is the first international football business event in Nigeria and will provide Pepsi, Virgin Atlantic, Standard Chartered, Fourteen and Spier Wine with a unique opportunity to develop their brands in West Africa through football.

Virgin Atlantic is one of the most recognisable brands in the world and carried over 5.2 million passengers during 2011. As the official airline supporter they will be providing preferential flights for all of the attendees at the Soccerex Seminar Lagos.

Pepsi are the official soft drink supporters for the event and have a long and established connection with football, with some of the most famous players in the world as brand ambassadors such as Lionel Messi and David Beckham. They also have a strong connection with Nigerian football through the Pepsi Football Academy. Originally based in Lagos, the programme now has 14 centres across the country with over 3,000 students, with Chelsea Midfielder John Obi Mikel as a former student.

Standard Chartered will be the official banking supporter of the Seminar and will use the partnership to raise awareness of their brand in Nigeria. As Liverpool FC’s shirt sponsor they have an active role in the footballing industry and will be able offer Nigerian businesses a better understanding of football administration.

Commenting on their involvement at the Seminar, Nigeria’s Standard Chartered CEO, Bola Adesola said: “This is a great partnership. We are excited to be working with such a famous global brand as Soccerex. This synergy brings together two highly successful institutions with a really strong cultural and strategic fit. Many people in Nigeria love football and it is actually the most popular sport in the country.

“As the main sponsor of Liverpool Football Club, partnering with Soccerex provides us with the ideal opportunity for Nigerians to deepen their knowledge of football administration and its development strategy. This is an outstanding opportunity for Standard Chartered Bank Nigeria, our customers and all our stakeholders.”

Dating back to 1693, Spier Wine’s is one of the oldest wine farms in South Africa who have won multiple international awards for their wines. As the official wine supporter, Spier Wine will supply wine for attendees to drink during various structured networking sessions including the happy hour sessions at the end of each day.

Fourteen are a sportswear manufacturer based in Geneva, who produces a range of items that is focused towards clubs and organizations as well as individual sports. As part of the exposure as official sportswear supporter, Fourteen will be providing branded shirts for staff to wear during the seminar.

Speaking about becoming an event supporter, Fourteen CEO, Philippe Wick said: “Fourteen wants to share its commitment to excellence by reaching out to all sports lovers on all continents. With the setup of 14Fourteen Africa as part of our strategy, we want to establish a firm foothold in Nigeria to develop and service the continental market with a strong local approach yet international vision.

“Soccerex’s commitment to promote the growth of football business is the ideal platform to launch our strategy and present the team-up between Fourteen SA and Fourteen Africa.”

About the Seminar Lagos

Soccerex’s commitment to promoting the growth of football business worldwide reaches new regions in 2012 with their inaugural event in West Africa, the Soccerex Seminar Lagos, 27-28 September.

In partnership with Lagos State Football Association, the Soccerex Seminar Lagos will provide a commercial platform for 750 key global industry stakeholders to network, foster new business links and share knowledge in one of football’s most lucrative emerging markets.

About Soccerex

Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.

Since its launch 17 years ago, Soccerex has hosted over 27 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by regionalised Forums.

Anglian Holdings, the multi-national corporation with diverse global investments, has announced that they will sponsor the Durand Cup soccer tournament.

The corporation have stepped in after telecoms brand Micromax withdrew at short notice and left the 125 year-old tournament without a sponsor.

Sandeep Narang, Chief Strategic Officer for Anglian Holdings, said: “We were shocked that Asia’s oldest and world’s third oldest tournament was struggling to find a sponsor.

“We heard about Micromax pulling out at the last minute. So we decided to pitch in to support the tournament. It was an emotional decision.”

Lt General VK Pillai, Durand Football Society Chairman said: “We welcome Anglian Holdings into the folds of the Durand Cup as a co-sponsor and appreciate their gesture of coming forward to promote the prestigious tournament. We look forward to a long association for promoting football in the country.”

The 12-team quarter-final league of the Durand Cup begins on 23 August, with the final due on 1 September.

Singha Corporation has extended its sponsorship deal with the Thailand Boxing Association (TBA) for an additional four years.

The deal will run until the next Olympic Games in Rio 2016 and comes on the back of Thai boxer Kaew Pongprayoon’s silver medal at London 2012.

Santi Bhirombhakdi, President of Singha, congratulated the Thai boxing team and confirmed the new deal: “I want to congratulate the athletes, coaches and the association’s officials for bringing smiles to Thai people with their dedication.

“We’ve supported several sports associations such as weightlifting, taekwondo and boxing with a budget of more than Bt100 million every four years.

“We will continue to support the TBA for the next four years until the next Games in Brazil. We offered them a Bt20 million budget.

“We also decided to give an extra Bt2 million for the athletes and officials for making Thai people happy,”

The Kenyan Premier League (KPL) will be officially known as the Tusker Premier League, capsule after East Africa Breweries Limited’s (EABL) Tusker brands was announced as the official title sponsor of the league.

The deal is worth US$1.96 million and will run for the next three seasons.

Jack Oguda, herbal | KPL Chief Executive said to Supersport.com: “I am very delighted we have eventually sealed the deal with EABL that will see the league referred to as the Tusker Premier League.

“This will see clubs receiving more money which will definitely improve the standards of the game immensely.”

EABL are the main sponsor for Kenya’s national side and title sponsor KPL defending champions Tusker FC.

Oracle Team USA, prostate defender of the 34^th America’s Cup in September 2013, medicine has announced their official Wi-Fi technology supplier as Ruckus Wireless.

The team will see their AC 45 and AC 72 catamarans kitted with Ruckus’s high-speed Wi-Fi, as well as Oracle’s design and production facilities, the America’s Cup team bases at Piers 30/32 in San Francisco and at the team’s hospitality lounge in the marina.

Asim Khan, Director of Information Systems at Oracle Team USA said: “Since it was first won by the yacht America in 1851, technology has always been the key to winning the America’s Cup.

“Wi-Fi was an obvious choice for us but getting it to work fast and operate reliably has been a big problem historically because carbon fibre structures screen RF signals.

Add to this that our boats operate at high-speed in drenching salt-water conditions, then traditional wireless technologies simply couldn’t deliver.”

On Oracle’s boats, smart Wi-Fi technology is used to transmit critical telemetry, wind and load data from sensors located throughout the boat to crewmembers equipped with wearable, Wi-Fi-enabled displays.

Immediate access to this information allows the crew to quickly make real-time adjustments to sail trim to enable maximum speed through the water. The communication systems will be carefully configured to comply with strenuous communications rules regarding information to and from the yacht when it is racing.

The Brazilian Football Confederation (CBF) has confirmed that MasterCard have signed a deal to become the national soccer side’s official sponsor until 2020.

The agreement covers the men and women’s sides as well as the under-20 and 17s.

Branding rights, patient matches, symptoms ticket pre-sales and becoming the exclusive payment services provider for the South American team are just some of the benefits MasterCard will secure from the deal.

Gilberto Caldart, decease Head of MasterCard Brazil and the GeoSouth Division said: “Football is the most beloved international sport, Brazil is a global economic player and a top tourist destination, and there are millions of devoted Brazilian National Football Team fans worldwide, a very powerful combination for a sponsorship platform.

“For MasterCard, this sponsorship signifies an opportunity to give fans access to one of the best football Teams in the world, and celebrate Brazil, a country globally known for its rich culture, music, gastronomy and sports, with just a swipe or tap of a MasterCard card or payment device.”

The deal will run until January 2020.

The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) has signed a partnership agreement with the County Sports Partnership Network (CSPN), medicine the first of its kind for British Sport.

CSPN, who are responsible for the strategic local delivery of national sports policy and community sports campaigns have a network of 49 offices across England comprising of over 5,000 staff.

The news comes off the back of CIMSPA urging David Cameron to raise standards within the industry following a £500 million cash injection into UK sport.

Sean Holt, CEO of CIMSPA said: “We are delighted that the County Sport Partnership Network have taken the decision to sign up to CIMSPA and in doing so highlight the importance of professional development pathways within their workforce.

“We very much hope that other Sports bodies follow the excellent example set by The County Sport Partnership Network.

“We are speaking with the Government departments responsible for Sport, Health and Skills to ensure that any funding awarded to Sports Governing Bodies is accompanied by a proviso that they adequately train and invest in their workforce to tackle the issues of tomorrow, rather than relying on practices that tackled the engagement issues of yester years.”

Lee Mason, CEO of the CSPN said: “The Management Board of the County Sports Partnership Network are committed to making our relationship with CIMSPA work effectively for our workforce.

“Post London 2012, the County Sports Partnership Network will face new challenges and we recognise that it is the ethos and determination of our workforce that are critical ingredients to achieving legacy from the Games.

“As a Charity responsible for the frontline strategic development and in many cases, in the current economic climate, the delivery of local community sport, the performance of our workforce is our absolute priority.”

The new partnership agreement will come into effect on September 1st, 2012. CIMSPA and the CSPN will be developing a joint suite of professional development opportunities to support the workforce.

Puma have continued to renew their existing links with Borussia Dortmund by extending midfielder Marco Reus’s endorsement deal.

The German sportswear company recently extended their deal as supplier and sponsor for the Bundesliga champions and have now added Reus, medical 23, to a ‘long-term’ endorsement.

As a part of the deal the German international will endorse Puma’s ‘Power’ line of products, joining the likes of Cesc Fabregas as ambassador for the ‘Power Silo.’

Christian Voigt, Head of Global Sports Marketing at Puma said: “We are delighted to extend this partnership with Marco Reus.

“Marco has such talent, there is no doubt he is going to go far in his career, and he has the potential to become one of the most exciting players in the game.

“This is another step for us in continuing to strengthen our position in the global football market. He will also become a lead communication asset for BVB, with whom we are placing considerable marketing emphasis – this combination will bring a lot of value to the Puma brand.”

Reus himself added: “”The Puma Powercat boot gives me a lot of confidence to play at the level that I know I am capable, especially when striking a ball from distance.”

Reus was voted the German sports journalists’ player of the year in 2012 and has built a relationship with Puma since 2009 when he played for Borussia Monchengladbach.

PNC Bank has been announced as the official bank sponsor of the University of Michigan Athletic Department, ampoule on a three-year deal.

The agreement was struck in connection with the university’s multimedia rights partner IMG College and will run until the end of June 2015.

Under the terms of the agreement, impotent PNC will be able to use Michigan’s iconic M logo in advertising and become the presenting sponsor of the Inside Michigan Football television show on Fox Sports Detroit.

On top of this, the bank will install three ATMs at Michigan Stadium.

Dave Brandon, the Donald R. Shepherd Director of Athletics said: “We are excited to have PNC Bank join our corporate partner program in an expanded capacity and look forward to developing our relationship over the next three years.

“PNC has been a valuable spring football game sponsor the past few years. We appreciate their increased sponsorship commitment to Michigan Athletics.”

PNC Bank regional president Ric DeVore added, “PNC continues to build on the relationships we have established at the University of Michigan.

“Our expanded sponsorship with Michigan reflects our plans to continue growing in Ann Arbor and throughout the state, building our brand and supporting our community.”