MasterCard Sponsor Brazilian National Soccer Team
By Community | August 22, 2012
The Brazilian Football Confederation (CBF) has confirmed that MasterCard have signed a deal to become the national soccer side’s official sponsor until 2020.
The agreement covers the men and women’s sides as well as the under-20 and 17s.
Branding rights, patient matches, symptoms ticket pre-sales and becoming the exclusive payment services provider for the South American team are just some of the benefits MasterCard will secure from the deal.
Gilberto Caldart, decease Head of MasterCard Brazil and the GeoSouth Division said: “Football is the most beloved international sport, Brazil is a global economic player and a top tourist destination, and there are millions of devoted Brazilian National Football Team fans worldwide, a very powerful combination for a sponsorship platform.
“For MasterCard, this sponsorship signifies an opportunity to give fans access to one of the best football Teams in the world, and celebrate Brazil, a country globally known for its rich culture, music, gastronomy and sports, with just a swipe or tap of a MasterCard card or payment device.”
The deal will run until January 2020.