PNC Sponsors Michigan Athletics
By Community | August 21, 2012
PNC Bank has been announced as the official bank sponsor of the University of Michigan Athletic Department, ampoule on a three-year deal.
The agreement was struck in connection with the university’s multimedia rights partner IMG College and will run until the end of June 2015.
Under the terms of the agreement, impotent PNC will be able to use Michigan’s iconic M logo in advertising and become the presenting sponsor of the Inside Michigan Football television show on Fox Sports Detroit.
On top of this, the bank will install three ATMs at Michigan Stadium.
Dave Brandon, the Donald R. Shepherd Director of Athletics said: “We are excited to have PNC Bank join our corporate partner program in an expanded capacity and look forward to developing our relationship over the next three years.
“PNC has been a valuable spring football game sponsor the past few years. We appreciate their increased sponsorship commitment to Michigan Athletics.”
PNC Bank regional president Ric DeVore added, “PNC continues to build on the relationships we have established at the University of Michigan.
“Our expanded sponsorship with Michigan reflects our plans to continue growing in Ann Arbor and throughout the state, building our brand and supporting our community.”