Al Naboodah Construction Extends Sponsorship of DP World Tour Championship

Al Naboodah Construction Group LLC, capsule | part of The Saeed & Mohammed Al Naboodah Group, capsule | have renewed their sponsorship for the 2012 DP World Tour Championship, ed Dubai, the final event of The European Tour’s Race to Dubai.

With total prize money of $8 million, the DP World Tour Championship is the finale of the 2012 season with The European Tour’s top 60 golfers competing over the Greg Norman-design Earth course at Jumeirah Golf Estates, from 22-25 November.

Now in its fourth year, the tournament is recognised as one of the most successful and eagerly anticipated events on the calendar and The European Tour is delighted to maintain its ongoing relationship in the region with Al Naboodah Construction Group LLC.

“Maintaining a successful relationship with commercial partners and sponsors is vital for the ongoing growth and development of any sporting tournament,” said Nick Tarratt, Director of European Tour International – Dubai Office.  “We were delighted to have Al Naboodah onboard for the first time in 2011 so it is a great boost for everyone involved with the DP World Tour Championship that the group has agreed to continue the partnership for this year. It is also a reflection of the success of the event and the benefits it affords our sponsorship partners.”

Gary Wells, CEO of Al Naboodah Construction Group LLC, commented: “It is part of our business philosophy to support prestigious sporting initiatives that add to the success of Dubai as a world-class destination and business hub, which the DP World Tour Championship certainly achieves,” said .

“We are also fully behind the Government of Dubai’s emphasis on promoting the importance of leading a healthier lifestyle and enjoying the benefits of sport. With over 50,000 spectators expected to attend the DP World Tour Championship at Jumeirah Golf Estates, we are all looking forward to one of the most popular sporting and social experiences in the city.”

German Football Federation Renews Deutsche Telekom Partnership

The German Football Federation (DFB) has announced its partnership with telecoms company Deutsche Telekom will be extended until 2016.

Telekom, medic which has been a partner of the DFB since 2005, herbal will not only be a premium-partner of the senior national team for the next four years, apoplectic but will also support all national youth teams.

Telekom will provide the federation with broadband Internet access and a video conference tool called TelePresence. In addition, Telekom will continue its cooperation with DFB web portal fussball.de

Four NFL Players to Endorse Sportswear Brand SKINS

SKINS Compression, the world’s leading gradient compression sportswear brand have announced today a partnership with NFL’s Chase Blackburn (linebacker, New York Giants), Peyton Hillis (running back, Kansas City Chiefs), Brian Rolle (linebacker, Philadelphia Eagles) and Brian Scott (linebacker, Buffalo Bills).

SKINS NFL brand ambassadors will be featured in advertising, PR, social media, point-of-sale merchandising, and promotional materials in the new 100 Series product line, specifically created with the team sport athlete in mind. Representing SKINS team initiatives will be:

“We could not be happier to welcome Chase, Bryan, Peyton, and Brian to the SKINS family. These elite calibre athletes and individuals embody the spirit of the SKINS brand, and are true role models on and off the field,” said Steve Ozmai, Director of Marketing for SKINS North America. “The 100 Series product line provides us with an opportunity to bring the medically and scientifically proven benefits of SKINS gradient compression to a much broader audience of team sport athletes. Following the examples set by each of these athletes, our mission is to help those with a passion for athletics prepare, perform, and recover at their best to achieve their goals.”

Beko Named the New Title Sponsor of Italian Basketball’s Lega Basket

The Italian Basketball League (Lega Basket) has announced that it has reached an agreement with Beko for the company to become the new title sponsor of the Italian Serie A championship and of the events of the League. 

Beko, the international brand of the Arçelik group in the production of household appliances, as part of its social responsibility, has always supported sport actively around the world and shares the same spirit with the fans. 

The history of Beko as a sponsor in the world of basketball began in 2006 when the company became the main sponsor od the Turkish championship. This tradition has grown over the years, becoming the main activity of the company’s sponsorship at international level. 

In 2009 Beko becomes, and continues to be, title sponsor of the German Bundesliga, an increasingly important championship. Later, Beko also became title sponsor of both the Russian and Lithuanian basketball championships. Now Beko makes another significant step with the major sponsorship of the Italian Lega Basket A. 

Beko has also worked internationally with the sponsorship of many championships, having been main sponsor of the FIBA Asian Championship, held in China and the European Championships held in Poland. Beko was also Presenting Sponsor of the FIBA World Basketball Championship 2010 in Turkey. More recently Beko was Presenting Sponsor of the Eurobasket 2011 played in Lithuania.

India Yamaha Motor Sponsors Subroto Cup

India Yamaha Motor has become a co-sponsor of the Subroto Cup football tournament, one of the oldest inter-school football competitions in the country.

India Yamaha Motor National Business Head, Roy Kurian, said the sponsorship was a good fit for the company because it also supports football at the elite level through a deal with the ASEAN cup tournaments.

Kurian said the sponsorship means the company is supporting talented children who could become sporting greats in the future.

India Yamaha Motor will be giving away a Yamaha Ray gearless scooters as prizes to the most promising and best players in the Under-17 category.

The Subroto Cup will include an inter-school girls’ competition for the first time.{jcomments on}

BMW Gets Title Sponsorship Rights to J/24 World Championship at Howth Yacht Club in Dublin

BMW Ireland has been confirmed as the title sponsor of the J/24 World Championship at Howth Yacht Club, find near Dublin, adiposity Ireland, in late August 2013 when up to sixty boats from thirteen countries are expected to compete.

One of the major regattas on the Irish sailing calendar for next year, the BMW J/24 Worlds has already attracted interest from J/24 sailors in the USA, Canada, UK, Netherlands, Hungary, Sweden, France, Japan, Monaco, Italy, Germany and Greece.

Racing will take place over five days (August 26th-30th) and will be preceded by registration, measurement and practice from the 22nd. The Principal Race Officer will be ISAF International Race Officer David Lovegrove (IRL) while ISAF International Judge Bob Milner (UK) will chair the International Jury.

The J/24 is the biggest and most widespread one-design keelboat class in the world with fleets in 32 countries and is sailed in half a dozen bases in Ireland. Twelve Irish boats have already qualified for the Worlds after a series of regional and national championships over the past two seasons.

“We are delighted that BMW Ireland has agreed to continue its support of major sailing events at Howth, having sponsored the 2011 J/24 Europeans and this year’s ICRA Cruiser Nationals. The partnership has worked well and we look forward to a top class event next year,” said Derek Bothwell, Chairman of the organising committee.

John Ives, Managing Director of BMW Ireland, added: “Our connection with sailing and, in particular, our experience with those two major events means we are only too happy to work with Howth Yacht Club again to support such a prestigious world-class event in Ireland.”

Howth Yacht Club has previously hosted seven World and European Championships in the past, testimony to its ability to host major regattas. The BMW J/24 Worlds is the biggest event in a programme of 15 local, national and international events being staged by the club in 2013.

Huntington Bank Secures New Sponsorship Deal with Detroit Lions

Huntington Bank and the Detroit Lions have entered into a $2.4 million five-year sponsorship deal.

The agreement gives Huntington the exclusive naming rights to the Club and Suite Levels of Ford Field, drug including Huntington signage at the entrance and exits of those levels. This is the first time that the Detroit Lions have welcomed a corporate sponsor at the Club and Suite levels of Ford Field.

Media and fans will have the opportunity to see the new Huntington branding on the Lions’ first home game, Sunday, September 9.

In addition to the Club and Suite Level branding, fans have the ability to obtain a Detroit Lions debit card with a Huntington Checking account. 

“The Lions and their fans are a special part of the history and fabric of this community,” said Mike Fezzey, president of Huntington’s East Michigan Region. “At Huntington we are delighted to support the team in this unique manner and to offer the debit card for our customers who wish to display their Lions’ spirit. We are deeply committed to investing in Southeast Michigan.”

“An important aspect for all our business partnerships is having an integrated marketing approach with our clients,” said Tom Lewand, Detroit Lions Team President.

“By becoming the title sponsor of the Club Level at Ford Field and working with the Lions on a comprehensive co-branded marketing campaign, Huntington Bank is establishing itself in a meaningful way with both our fans and the community in Southeast Michigan,” Lewand added.

This follows Huntington signing a a ten-year commitment to Michigan State University Athletics with naming rights to the Club and Suite levels at Spartan Stadium and Munn Arena, as well as marketing on the new scoreboard systems.

Beko Becomes Official Supporter of The FA Cup

The English FA has announced that Beko, tadalafil the UK’s number one major domestic appliance brand, will become an Official Supporter of The FA Cup, the world’s most prestigious domestic Cup competition.

The partnership, brokered by Sports Revolution on behalf of Beko, will run through until the end of the 2013-14 football season and grants Beko an extensive range of image rights, advertising and promotional opportunities around The FA Cup. Beko joins a number of blue-chip partners of The FA Cup, whose lead sponsor is Budweiser.

“We are delighted to have Beko on board,” says Sean McAuliffe, The FA’s Global Head of Business Development. “They have an excellent pedigree in sports and football sponsorship and their popular product range appeals to football fans and their families everywhere.

“Through this partnership Beko has secured rights to a competition which will give them sustained exposure across the year – and enables them to connect with local communities throughout the country.”

Ragip Balcioglu Managing Director at Beko plc. added: “We are genuinely excited to be supporting The FA Cup.

“Its heritage and reputation for being inclusive made it a hugely attractive proposition for the brand, and will provide us with a strong platform to communicate to our core target audience of families.

“Our investment in perimeter board advertising across Premiership grounds for the last four years has consistently built brand awareness, whilst the Beko Mums United Facebook activity launched in 2011 proved to be a successful component in our marketing support.

“We look forward to building on our existing sports sponsorship credentials through the new partnership with The FA Cup.”

New Orleans Hotel Collection Named Hotel Partner for Triumph Big Kahuna New Orleans Race

M1 PowerSports, vcialis 40mg which have been working in motorsports for over 16 years, have today announced that they will partner The New Orleans Hotel Collection, which will make the Collection the Official Recommended Hotel Partner of the Triumph Big Kahuna New Orleans race.

The race, presented by Dunlop Tire and LeoVince, will take place between the 5th and 7th of October this year and will be the first professional event at NOLA Motorsports Park.

Cameron Gray, CEO of M1 PowerSports, said: “We’re proud to have The New Orleans Hotel Collection as our preferred hotel partner for the Triumph Big Kahuna New Orleans. 

“At M1 PowerSports, we surround ourselves with only the best and The New Orleans Hotel Collection fits right in. They offer a great location and value for our fans, teams and riders visiting New Orleans for the Big Kahuna.”

Marc Becker, Area Director of Sales & Marketing for The New Orleans, added: “Our working partnership with the Big Kahuna motorcycle race is what The New Orleans Hotel Collection was made for. 

“Providing comfortable, splendidly original hotels to those attending the Big Kahuna event is an excellent way for us to showcase the city and the event together with M1 PowerSports and NOLA Motorsports Park.”

There are two rounds of the Triumph Big Kahuna Triple Crown remaining in 2012.

Maybank to Sponsor MotoGP’s Malaysian Grand Prix

MotoGP have gained a new commercial banking partner after Maybank, Malaysia’s largest financial services group, agreed to sponsor Malaysian Grand Prix on the 21st October.

Maybank, who agreed a deal with Dorna Sports, official rights holder of the MotoGP World Championship, will be visible to the world through extensive trackside advertising, and will benefit from multiple VIP activities throughout the Malaysian Grand Prix. The financial services group will collaborate with MotoGP in the official promotion of the event and will be one of the key partners assisting with the region’s ticket sales.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, said: “I’m very happy that we have initiated this partnership with Maybank for the Malaysian Grand Prix. As a young and dynamic bank, its values and way of working are the ideal fit with the MotoGP™ World Championship. I am confident that both sides will benefit from the agreement and hope that we will be able to carry this on in the future.”

Datuk Razlan Razali, CEO of the Sepang International Circuit, also commented: “I am extremely pleased with the association of the biggest bank in Malaysia, Maybank, for the Malaysian MotoGP™. It clearly shows the strong interest to this event, which has seen an increase of spectators in the last few years. We welcome Maybank as the official partner to the Malaysian MotoGP™ and hope Maybank will continue to participate in the following years and open the gates for other Malaysian companies as well to be associating to the Malaysian MotoGP.”

Meanwhile, B Ravintharan, Head, Cards, Wealth & Payments of Maybank said, “This partnership presents us an exciting opportunity to expand our brand presence in the world of sports as well as offer greater value to all our cardholders in the region. Apart from the exclusive discounts cardholders will enjoy, we will be offering them once-in-a-lifetime opportunities to win paddock passes and grandstand tickets, among many other promotional programmes we have lined up.”

Ravintharan added, “Given Maybank’s extensive network throughout this region, this partnership will also enable both parties to expand the reach of the MotoGP to more fans as well as support the promotion of Malaysia as an international sporting destination, particularly in motorsports.

“Our cardholders are eagerly awaiting this event and we have already seen tremendous interest in our pre-event “Spend & Win” promotion where our grand prize winner will receive a Benelli Naked Bike TNT899 while the first prize winner win a trip for 2 to watch the MotoGP Championship at the upcoming Gran Premio Generali de la Comunitat Valencia in Spain,”  he said.