Huntington Bank Secures New Sponsorship Deal with Detroit Lions
By Community | September 5, 2012
Huntington Bank and the Detroit Lions have entered into a $2.4 million five-year sponsorship deal.
The agreement gives Huntington the exclusive naming rights to the Club and Suite Levels of Ford Field, drug including Huntington signage at the entrance and exits of those levels. This is the first time that the Detroit Lions have welcomed a corporate sponsor at the Club and Suite levels of Ford Field.
Media and fans will have the opportunity to see the new Huntington branding on the Lions’ first home game, Sunday, September 9.
In addition to the Club and Suite Level branding, fans have the ability to obtain a Detroit Lions debit card with a Huntington Checking account.
“The Lions and their fans are a special part of the history and fabric of this community,” said Mike Fezzey, president of Huntington’s East Michigan Region. “At Huntington we are delighted to support the team in this unique manner and to offer the debit card for our customers who wish to display their Lions’ spirit. We are deeply committed to investing in Southeast Michigan.”
“An important aspect for all our business partnerships is having an integrated marketing approach with our clients,” said Tom Lewand, Detroit Lions Team President.
“By becoming the title sponsor of the Club Level at Ford Field and working with the Lions on a comprehensive co-branded marketing campaign, Huntington Bank is establishing itself in a meaningful way with both our fans and the community in Southeast Michigan,” Lewand added.
This follows Huntington signing a a ten-year commitment to Michigan State University Athletics with naming rights to the Club and Suite levels at Spartan Stadium and Munn Arena, as well as marketing on the new scoreboard systems.