Beko Named the New Title Sponsor of Italian Basketball’s Lega Basket
By Community | September 6, 2012
The Italian Basketball League (Lega Basket) has announced that it has reached an agreement with Beko for the company to become the new title sponsor of the Italian Serie A championship and of the events of the League.
Beko, the international brand of the Arçelik group in the production of household appliances, as part of its social responsibility, has always supported sport actively around the world and shares the same spirit with the fans.
The history of Beko as a sponsor in the world of basketball began in 2006 when the company became the main sponsor od the Turkish championship. This tradition has grown over the years, becoming the main activity of the company’s sponsorship at international level.
In 2009 Beko becomes, and continues to be, title sponsor of the German Bundesliga, an increasingly important championship. Later, Beko also became title sponsor of both the Russian and Lithuanian basketball championships. Now Beko makes another significant step with the major sponsorship of the Italian Lega Basket A.
Beko has also worked internationally with the sponsorship of many championships, having been main sponsor of the FIBA Asian Championship, held in China and the European Championships held in Poland. Beko was also Presenting Sponsor of the FIBA World Basketball Championship 2010 in Turkey. More recently Beko was Presenting Sponsor of the Eurobasket 2011 played in Lithuania.